• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

“No-one can escape the influence of advertising” – Pope Paul VI

Extracts from this document...

Introduction

Discursive Essay - Caroline Coyle 5n1 "No-one can escape the influence of advertising" - Pope Paul VI It influences what we eat, what we wear, what we drink, and can have a certain effect on who we are. But should advertising have such power? It's one of the most powerful tools in the media, used on billboards, newspapers, Internet, television and radio. Adverts are not only there to push the viewer into buying their product, but can be much more about the character of the consumers, and how they should feel when they use or possess the advertised product. Advertising research found that the media could isolate and shape someone's preferences for different toys, TV characters, life styles, subcultures, etc. at different ages. Advertising proves to be particularly effective if these preferences were then fed back to them in the ads. A double reinforcement of values takes place, where children's preferences are formed by the media and presented to them again in advertising. ...read more.

Middle

Combine these two, and you are left with a recipe for disaster, as correct preparation is unlikely. IBFAN produced a report that also saw Nestle sending sales staff dressed as nurses to promote their milk in hospitals, as well as giving away free samples. Obviously ethics played no part in their promotional strategy. It may also be said to be socially irresponsible to advertise tobacco and alcohol when both of these harmful drugs can kill easily. Ethics do not seem be present when advertisers are promoting products that are widely known to cause cancer or liver damage. Advertising reaches all audiences, but may affect impressionable children and self-conscious adolescents more than adults. Although banned from TV advertising, the tobacco industry has creatively financed the print media to the extent of 3.27 billion per year. Tobacco advertising may no longer be viewed on television, but with facts like the previous of billions of pounds being spent on print media, it is clear that the industry will not give up on its advertising. ...read more.

Conclusion

Users should practice moderation and discipline in their approach to the mass media." I think that adverts really do have a tremendous influence on the way people govern their lives, and some of them are not as moral as would be desired. It is all too common to see sex selling products in ways that has absolutely nothing to do with the products themselves. Roderick White, an author states that "The majority of advertisements, mirror society. It is however, generally a distorting mirror. As a result, society looks at what it sees in the glass, does not like it, and with a certain justification blames the mirror." I agree with this statement, and feel that what comes out of the screen comes out of the community and society; it has no-where else to come from. Yes there are a great percentage of unethical ads, but we as a nation have all become so passive about them, that really, no one knows, or has concerns about this issue. Until people realise the control and power advertising holds, then they will continue to subconsciously take it all in, including all the immoral and unethical ideas it can portray. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    By using technology you can ruin the environment because of the fumes etc so coca cola would need to consider the environment and what the public think too as this affects them, as we need to keep them happy, make the environment safe in order to make my marketing strategy a success.

  2. The History of AdvertisingTypes and Functions of AdvertisingAdvertising in mass media.Advertising agencyDomestic advertising

    In Soviet times such outstanding persons as V. Mayakovsky and V. Kustodiyev were engaged in advertising. Here are some examples of advertising texts by Mayakovsky. ???, ??? ??????? ???????, ???? ?? ??, - ??? ???????? ??????????? ???. ???? ?? ??????? ????? ????????, ??? ? ???? ????? ?????? ????.

  1. This advertising campaign is a proposal for Guinness. It details the proposal for a ...

    of market shares Resource: Will use external market research and product demand Timetable: To be conducted at the beginning and at the end of the campaign Guinness communication plan aims at providing a framework for managing, coordinating and evaluating the various communication activities (external as well as internal)

  2. Puffery in Advertising

    They maybe can get more benefits, at the same time; they will also lose their credibility and reduce the brand image. Furthermore, Appendix 1 and 2 clearly show that puffery in advertising is immorality, and these puffed products are of no benefit to customers.

  1. The principles of marketing.

    The ASA can withdraw any misleading or offensive advertisements within a very short time. This is if they receive a complaint letter. So this means that Coca-Cola can't have any misleading information on the advertisements as they would be taken off and they would get into trouble so therefore they

  2. As the Marketing Manager of this ice cream firm, CALMOR, I have written this ...

    Evidence of Research Information C2b The Evidence of the research done on the internal and external influences is included in the next few pages. This includes the research conducted into the economy, inflation rates, interest rates, unemployment figures, Excise duty, and legal constraints.

  1. "The Advertising and Selling Program of the Avon Cosmetics Inc."

    Advertising is persuasive communication. It is not neutral; it is not unbiased; it says, "I am going to try to sell you a product or an idea." In many respects, it is the most honest and frank type of propaganda.

  2. All Forms of Advertising Should Be Banned.

    In her expression there is also a sense of non-understanding. This implies that women or racial minorities do not comprehend the power and greatness of cars or engines, it is stereotyping women and racial minorities. In a world where equality is sought by a large number of women and racial

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work