AS and A Level: Media Studies

Conclusion analysis

Good conclusions usually refer back to the question or title and address it directly - for example by using key words from the title.
How well do you think these conclusions address the title or question? Answering these questions should help you find out.

1. Do they use key words from the title or question?
2. Do they answer the question directly?
3. Can you work out the question or title just by reading the conclusion?

• Compare the ways in which two Charity Appeals, one from a newspaper and one from TV, persuade readers/viewers to support them.

  "The CFF appeal is also very persuasive, but it is mainly the text which is persuasive. Without having read the text I would not have felt inclined to pledge money or to sponsor a child. I do not think it is very eye-catching either, and if I had seen this appeal in a magazine or newspaper I do not feel that I would have looked at it closely. I think the light-coloured page makes it look like a light-hearted issue. If it had been darker, I think I would have found it more shocking upon looking at it for a first time, and may have read further. Although I feel that the idea of using Amie as an example is a good idea, the way it is told makes it sound like a story, and in my opinion it does not sound true. With the Oxfam appeal, they used an actual villager (played by an actor) but I feel that this made it more realistic, because it was being told by an 'actual' person who had experience first-hand the suffering that goes on. For this reason, I find the Oxfam appeal to be more effective."

• Lucozade has successfully repositioned itself in the market. Describe and analyse the marketing strategy used by the business to increase profit

  "In conclusion not all repositioning of a brand or even rebranding is successful, what made lucozade a success was its ability to once they had found out who their target audience was they could then seek to find out what those customers want and then through new product development produced and delivered those requirements more effectively than their competitors. Adam Amari"

• Compare and contrast the effectiveness for two charity advertisements. What are they trying to persuade us to do and how do they do it?

  "In conclusion I feel that the most effective advertisement as a whole is Oxfam because it is set in landscape and not most advertisement are in landscape so it is quite a change. Also the fact that the information is on one side and the image is on the other side is very catchy. The picture of the little girl who is injured to the usage of guns is very upsetting. The figures are also very surprising to see the information is very informative. My personal response to this particular advert is that guns should be banned all over the world so it prevents people smuggling them in. anyone caught with a gun should be punished and the only people with guns should be the police. Jemini Patel"