• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

A brief for an awareness campaign

Extracts from this document...

Introduction

Media Brief For my project, I have chosen to create an awareness campaign, about child abuse, which can come under the marketing and advertising part of the course. My campaign is going to be mainly focused on sexual abuse, as it is quite a sensitive topic and not many people choose to do it. I am aware that it is going to be challenging, and that I would have to use some very effective techniques in order to give out the right message. The main aim is to educate people and inform them about what is going on in the world, as well as marketing for the charity organisation. These are very covert marketing techniques, as it is quite subtle and focused on the organisation's activities rather than the organisation itself. The project is going to be consisted of 4 posters that could be used in either magazine pages or on billboards. ...read more.

Middle

It shows a sequence of events as it starts by a picture of a girl happily sleeping in her bed, with the word "My first night in my new bed. he said I was a princess". The enigma in the text makes the audience wonder who the "he" is and what the advert is about. The second poster shows a little boy at the park smiling and enjoying his time, however this time there is a hand holding onto his hands. It is then followed by the words "went to the park today, he played with me on the swings". There we can immediately feel the enigmatic meaning of the next, where the audience feel the worry and almost know what it really wants to show, especially with the pun on the word "playing with me". Even though it builds up tension, the readers would still want to get to the end and know what it is about. ...read more.

Conclusion

So overall it appeals to both ABC1 and C2DE audiences, with a very wide range, starting from young children to old grandparents both reporting the same problem. The billboards are going to be created using the same pictures, however with all of them stitched together, making it seem like a storyboard. It could be placed anywhere, however it would be best put at a place such as a shopping centre where viewers can stand and read all of the writing. Stickers are also going to be created with the logo of the campaign and distributed around. I am working in a pair with Kirstie Browne, and we have both decided to equally divide the work, and use a program called "Easy media creator 10 Suite" to help us create our posters, and make them seem professional. We will start by taking the pictures we need on digital cameras then use them for our final piece. The organisation that we will most probably choose is going to be "NSPCC" as it is mainly focused of the sexually abused children. ?? ?? ?? ?? Alia Elbedewi 12C ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Marketing Media and Audience Feedback

    The inside page folio line is normally separated from the rest of the page by a cutoff rule. Now that an understanding of some of the elements of design have been explained, content will now be linked to this important aspect of The Sun newspaper.

  2. Evaluation for child awareness campaign

    It also makes it easier for children to understand it as it is illustrated, and the child's emotions are clearly shown. The simplicity of my advert was very important as I was determined to try and deliver the right message with as little writing as possible.

  1. Viral Marketing

    The key findings are explained in the following paragraphs: The cost of a campaign is highly variable based on the nature and duration of the campaign. Mr. Mathur said that the costs can be defined across 3 stages (a) Development costs, (b) Hosting costs (includes gaming backend, score capturing, etc.)

  2. The marketing campaign for the project is going to be devised for the Coca-Cola ...

    Figure 3. Global Beverage Volume Trend 4.2.2. Customer Analysis As Coca-Cola has the most recognized brand name in the world with 94% recognition. Coca-Cola system has millions of customer's around the world who sell or serve Coca-Cola to consumers. Customers for Coca-Cola include retail outlet, restaurant, or other operation that

  1. Situation Analysis - The NSPCC.

    Evidently the biggest set back to the Full Stop campaign has been the way in which the finances were distributed causing a great deal of controversy in the public eye. The money raised for the campaign was seen to be involved in publicity and creating awareness rather than the actual cause.

  2. A Brief History of Coopers. 2

    According to Rix (2005) "Marketing is a system of business activities aimed at achieving organisational goals by developing, pricing, distributing, and promoting products, services and ideas that will satisfy customers' wants". However in a simplified definition Rix (2005) defines marketing as, "any exchange activity intended to satisfy human wants".

  1. Discuss the importance of the notion of "involvement" for the purpose of designing a ...

    The objective of this process is to (re) position the organization and/ or its products or services, in the mind of members of the target market, by influencing their perception and understanding. The goal is to generate attitudinal and behavioural response. This definition focused on the dialogue, positioning and cognitive response.

  2. This advertising campaign is a proposal for Guinness. It details the proposal for a ...

    the number of adorers by targeting adopters - Promoting Guinness on special occasions and in general - Expand sponsorship of sport to football * Threats - Tough competition from lager and ale manufacturers with large market shares. - Decrease in on-trade sales in Ireland due to public smoking ban -->

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work