• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

A brief for an awareness campaign

Extracts from this document...

Introduction

Media Brief For my project, I have chosen to create an awareness campaign, about child abuse, which can come under the marketing and advertising part of the course. My campaign is going to be mainly focused on sexual abuse, as it is quite a sensitive topic and not many people choose to do it. I am aware that it is going to be challenging, and that I would have to use some very effective techniques in order to give out the right message. The main aim is to educate people and inform them about what is going on in the world, as well as marketing for the charity organisation. These are very covert marketing techniques, as it is quite subtle and focused on the organisation's activities rather than the organisation itself. The project is going to be consisted of 4 posters that could be used in either magazine pages or on billboards. ...read more.

Middle

It shows a sequence of events as it starts by a picture of a girl happily sleeping in her bed, with the word "My first night in my new bed. he said I was a princess". The enigma in the text makes the audience wonder who the "he" is and what the advert is about. The second poster shows a little boy at the park smiling and enjoying his time, however this time there is a hand holding onto his hands. It is then followed by the words "went to the park today, he played with me on the swings". There we can immediately feel the enigmatic meaning of the next, where the audience feel the worry and almost know what it really wants to show, especially with the pun on the word "playing with me". Even though it builds up tension, the readers would still want to get to the end and know what it is about. ...read more.

Conclusion

So overall it appeals to both ABC1 and C2DE audiences, with a very wide range, starting from young children to old grandparents both reporting the same problem. The billboards are going to be created using the same pictures, however with all of them stitched together, making it seem like a storyboard. It could be placed anywhere, however it would be best put at a place such as a shopping centre where viewers can stand and read all of the writing. Stickers are also going to be created with the logo of the campaign and distributed around. I am working in a pair with Kirstie Browne, and we have both decided to equally divide the work, and use a program called "Easy media creator 10 Suite" to help us create our posters, and make them seem professional. We will start by taking the pictures we need on digital cameras then use them for our final piece. The organisation that we will most probably choose is going to be "NSPCC" as it is mainly focused of the sexually abused children. ?? ?? ?? ?? Alia Elbedewi 12C ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Situation Analysis - The NSPCC.

    Evidently the biggest set back to the Full Stop campaign has been the way in which the finances were distributed causing a great deal of controversy in the public eye. The money raised for the campaign was seen to be involved in publicity and creating awareness rather than the actual cause.

  2. Marketing Media and Audience Feedback

    Most importantly, market structure as well as the newspaper's objective is very important to influencing pricing. As The Sun is in a perfectly competitive market, prices will be lower relative to costs than for monopolists. Due to the fact that The Sun newspaper has perfect competition prices, these are determined by the forces of demand and supply.

  1. Viral Marketing

    Survey to assess the effectiveness of Viral Marketing Campaign Objective To assess the effectiveness of viral marketing by taking the case of MakeMyTrip.com. Following areas are explored in the survey a. Ad and Brand Recall b. Audience Engagement with Content c.

  2. The principles of marketing.

    The other weakness is that if new changes were undertaken with the drink e.g. the ingredients changed then customers may reject it. Opportunities Opportunities are where firms can use their strengths to improve their position in the market. There are many opportunities open to Coca-Cola to improve its position.

  1. Visual basic project of the booking system

    code a message box will be display to the user telling them that the information he/she just enter is incorrect. o The code for the course code combo box is the following; If coursecode.Text = "ZHMMMX1A" Or coursecode.Text = "HCCISX0A" _ Or coursecode.Text = "HCCISE1A" Or coursecode.Text = "HCCISE2A" Or

  2. Evaluation for child awareness campaign

    It also makes it easier for children to understand it as it is illustrated, and the child's emotions are clearly shown. The simplicity of my advert was very important as I was determined to try and deliver the right message with as little writing as possible.

  1. A Brief History of Coopers. 2

    According to Rix (2005) "Marketing is a system of business activities aimed at achieving organisational goals by developing, pricing, distributing, and promoting products, services and ideas that will satisfy customers' wants". However in a simplified definition Rix (2005) defines marketing as, "any exchange activity intended to satisfy human wants".

  2. You have been newly appointed as Promotions Manager to a company - Your task ...

    With the proliferation of advanced technology such as the Internet to households, consumers are now better informed, more knowledgeable, and more discerning about products/services (Peppers & Rogers, 1995), and have gained power in their negotiations with suppliers through their ability to compare brands (Webster, 1992).

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work