• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

A case study on Levis Strauss

Extracts from this document...

Introduction

A case study on LevisStrauss Introduction Levis Strauss has been the market leader of blue denim Jeans since 1853, but of late the sales have started to plummet it has lost a huge amount of its share in the market. This has lead to closures of stores throughout America and layoff staff in this report I will look at the following questions 1. What is Levis Strauss environmental domain? 2. What factors in its environment are giving rise to opportunities and threats for Levis Strauss? 3. How are Levis managers trying to manage these opportunities and threats? 4. With reference to their Web site and additional research what is Levis current position. A report on Levis Strauss Question 1 Levis Strauss and co is one the worlds leading branded apparel companies. Levis design and market Jeans related products and casual clothes. Its product is sold world-wide. Established in 1853 by Levis Strauss it headquarters are based in San Francisco. It is a company that was valued over the 7 Billion dollar mark in 1997. Its most famous product lines are Silver Tab, Red Tab, Dockers and Levisengineered brand. ...read more.

Middle

Question 3 They have scrapped the special reserve product just weeks before it was due to hit the stores as it never appealed to the core teen market. This was because it appeared to the 25 years and up, instead they decided to "pump up levis silver brand, as it is considered more stylish among the young consumers". Levis have sacked 1000 employees as it is cutting its costs and they have closed 11 plants." Top management is giving virtually every aspect of the Levis brand the once over". They have scrapped plans to open 100 new mall stores instead they will open flagship stores in major cities. It is also shaking up management it hopes that 30 % of the jobs will be filled by outsiders their way of thinking is that the management can come up with much better ideas then what they are currently thinking off. They also plan to change their retail presentation and packaging and labeling of all its goods. They started using a new ad agency they have got rid of a company they previously had been in business for over 67 years. ...read more.

Conclusion

The company now also plans to expand this line to include more tops, new trendy styles and khaki pants. The 1997 plans which were centered on promoting Silver Tab. The company spent 5 times more on advertisement for the Silver Tab brand. They also planned to increase marketing aimed at teens. The question is whether the plans have worked. The overall net income of the company has risen from $138,211 to $151,004 on November 25 2001. This seems to suggest that their 1997 plans have increased overall profit of their company. As for the trendier advertising campaigns, The Company feel that they are more in line with what the younger generation want 2 see. I feel that their plans have not really lived unto their expectations. I feel that Levis could make an improvement in many different ways. Levis could make an improvement by the way they reach out to the teenage market The offcial Levis website needs to be spurned up to attract the younger generation. I found a bit boring I think that the more outrageous the style the more it is appealing to teenage market of today. At this present moment I think this site is not as appealing to the eye as teenagers would like. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Analysing TV Advertising - The Guinness surfers advertisement and the Levis Odyssey Advertisement, directed ...

    The advertisement shows two characters - wearing Levis - running through a deserted building or warehouse. The pair blast through the walls, seemingly effortlessly. It appears as if they are trying to get somewhere, they are running with all their might and aren't letting any obstacle get in their way.

  2. Gallo Rice: Business Case Analysis

    Advertising portrayed Gallo as serious and reliable and focused on the brand's tradition and culture. Even though Italy is a mature market for Gallo, there is still opportunity to increase sales and capture market share (major competitors captured 45.2% in total).

  1. Advertising Management and Practice.

    less simultaneously: * To promote a new brand * To entice additional recruits to an established brand * To encourage that brand's existing clientele to stay * To tempt these existing customers to buy it more * To encourage buyers to pay more.

  2. Promoting Business Activities. For this assignment I am going to use a small business ...

    dispersed, - To remind existing customers of a product so they might re-purchase the product, - To show there product is better than that of a competitor, - To develop or improve the image of the business, The aim of Mucklow and Hardy is to gain higher numbers of customers that are loyal to the company.

  1. Create ing your own business - create a full plan on a business of ...

    year on the infamous channel ITV 1 so people will watch it and TV advertisements seem to be the most popular so there will be a section of advertising with the television during the year but being costly it cannot be for to long.

  2. Analysis of Levi's 501s Advertisement.

    The advertisement starts with a long open road in what looks like a never-ending desert. Next you see the entrance of an old man. This is what men do not want to be. The next scene enters the caf� and you now see the young women who clearly doesn't like the old man, but serves him anyway.

  1. Marketing Opportunities Business Report - A report for the directors of Venetian Ices Ltd.

    There are two reasons why we decided this. The first was that the people being interviewed would be able to fill out the questionnaire quickly and with ease so that they would be more willing to take part in the questionnaire, the quicker questionnaires can be filled out the more

  2. Quantitative Methods Management Report SURREY & HAMPSHIRE RESTAURANT SECTOR

    gives employers a brief idea about how much expenditure is needed for staffing. The mean annual wage bill is �17250. When developing a marketing budget it is essential to identify competitor's expenditure and in most cases match it the mean expenditure on advertising as a percentage of sales is 3.3%.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work