A case study on Levis Strauss
Introduction
Levis Strauss has been the market leader of blue denim Jeans since 1853, but of late the sales have started to plummet it has lost a huge amount of its share in the market. This has lead to closures of stores throughout America and layoff staff in this report I will look at the following questions
. What is Levis Strauss environmental domain?
2. What factors in its environment are giving rise to opportunities and threats for Levis Strauss?
3. How are Levis managers trying to manage these opportunities and threats?
4. With reference to their Web site and additional research what is Levis current position.
A report on Levis Strauss
Question 1
Levis Strauss and co is one the worlds leading branded apparel companies. Levis design and market Jeans related products and casual clothes. Its product is sold world-wide. Established in 1853 by Levis Strauss it headquarters are based in San Francisco. It is a company that was valued over the 7 Billion dollar mark in 1997. Its most famous product lines are Silver Tab, Red Tab, Dockers and Levis engineered brand. At the current time Levis are trying to promote their New "Silver Tab" brand. It is regarded as their most "hippest clothes" and it appeals to the core teen market. Levis plan to spend 5 times the amount they have spent on the year before on promoting their products this is because they have realized recently they have lost a large share of the market.
Introduction
Levis Strauss has been the market leader of blue denim Jeans since 1853, but of late the sales have started to plummet it has lost a huge amount of its share in the market. This has lead to closures of stores throughout America and layoff staff in this report I will look at the following questions
. What is Levis Strauss environmental domain?
2. What factors in its environment are giving rise to opportunities and threats for Levis Strauss?
3. How are Levis managers trying to manage these opportunities and threats?
4. With reference to their Web site and additional research what is Levis current position.
A report on Levis Strauss
Question 1
Levis Strauss and co is one the worlds leading branded apparel companies. Levis design and market Jeans related products and casual clothes. Its product is sold world-wide. Established in 1853 by Levis Strauss it headquarters are based in San Francisco. It is a company that was valued over the 7 Billion dollar mark in 1997. Its most famous product lines are Silver Tab, Red Tab, Dockers and Levis engineered brand. At the current time Levis are trying to promote their New "Silver Tab" brand. It is regarded as their most "hippest clothes" and it appeals to the core teen market. Levis plan to spend 5 times the amount they have spent on the year before on promoting their products this is because they have realized recently they have lost a large share of the market.
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* This is a weak essay. It relies on anecdotal evidence and vague statements. The statistics that are used are not referenced so their sources are unknown. There is little Media theory in here, and the few interesting points made are underdeveloped.