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A comparative analysis of 'The Sun' a tabloid newspaper and 'The Guardian' a broadsheet newspaper.

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Introduction

Introduction Media assignment: Newspapers are a form of communication and words and photographs can be used very powerfully. New stories attract your attention and styles of writing / reporting is used as an effective device. The media use these devices each and every day. An article they have read in a newspaper has at sometime influenced everyone. However, it is important that you realise you are being influenced and how this is being achieved. Just by purchasing either 'The Sun' or 'The Guardian' to read is the most influential decision you do! This media assignment is a comparative analysis of 'The Sun' a tabloid newspaper and 'The Guardian' a broadsheet newspaper. The front pages will be compared, as will be a news story and also the editorials from both editions. Front Page 'The Sun' Tuesday, March 18 2003. 'The Guardian' Tuesday, March 18 2003. The visual presentation in both front pages of 'The Sun' and 'The Guardian' play a very important role. 'The Sun' has used the front page as a presentational device; this is representative of the journalism in 'The Sun'. The whole of the front page is dedicated to the image of a group of soldiers in action; with the headline 'Green light for War' which is echoed by the whole of the front page tinted in green, which is the apparent view through a soldiers night vision binoculars. ...read more.

Middle

Spread across the top of the two pages like a mini-headline that reads 'Millionaire courtroom in stitches as game show host takes witness box' this is intended to make the story sound more amusing and an added factor is the over large photograph of the jovial Chris Tarrant; this only reinforces what 'The Sun' thinks its audience wants to see. 'The Guardian' uses articulate language throughout; the sentences are longer and structured and are also approached in a formal manner. There is no striking headline instead this article has a smaller lower case text, and is located on the middle of the second page of 'The Guardian'. Furthermore there is no use of 'puns', 'clich�s' or 'jokes' to cheapen the article. The way, in which the article is written provides more evidence, it is a conservative style of journalism this appeals to an intellectually wider audience. Whereas 'The Sun' reports a similar story throughout, but its use of language is distinctive to tabloid newspapers. By using monosyllabic style 'The Sun' creates easy reading most paragraphs are short bursts theses are designed to keep the readers attention. 'The Sun' also uses a form of pyramid journalism, they put the 'juicy' news first as many readers don't read more than the first couple of paragraphs this is stereotypical of tabloid newspapers. ...read more.

Conclusion

It is an article that exposes another side to war that many people would not have contrived. 'The Guardian' carries throughout it this editorial the use of academic language 'disproportional, institutional collapse, consolidated appeal, unprecedented and uninhabitable' this is what makes 'The Guardian' is serious and educational newspaper. 'The Guardian' discusses the logical and realistic effects around the world, whereas 'The Sun' is not open for debate. This can be seen in the choice of language, it is churlish 'Treachery of France' ' Small fry at the UN' 'America, the mightiest nation on earth' It is a typical device 'The Sun' uses to win over the reader. 'The Guardian' on the other hand lays down an argument and then explores it; sees the problems and evidence, then puts the factual data in for the reader to reflect and to consider. 'The Guardian' has produced a convincing and statistical article that appeals to the readers' moral stance rather than 'The Suns' political powers of irrational thinking. The final closing paragraph [bold & underlined] of 'The Sun Says' has Tony Blair 'cemented in history' is the reader to assume he is heroic and legendary, 'The Sun' presumes so. 'The Guardian' concludes with an ethical paragraph and cleverly uses a personal pronoun - 'we', this accomplishes the objective to sound more real - which it is. Barbara Denby ...read more.

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