A Comparison of Two Types of Display Advertisements

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Name:        Peter Atkin

Date:        Sunday 31st March 2002

Title: A Comparison of Two Types of Display Advertisements

A

dvertising is all around us, we cannot avoid it, in the car on the street the train and the Internet, even in aeroplanes.  Advertisements are around us in every type of media: television, radio and the written word, it is everywhere.  It is one of the most influential factors in our lives and effects the way we think about companies and their products.  For example the new Jaguar X-Type television adverts are aimed at the younger ‘X Generation’ so to interest high earning young men and women.  Display advertising comprises of images and text and would be found on billboards, magazines and in shop windows among other places.  The images and text are purposefully arranged to persuade us to associate the product with a certain lifestyle.  Obviously not all types of advertising appeal to everyone, so target audience is essential in portraying the image of the product and quality.  I will be comparing two display advertisements, both of which are from the January 2002 issue of the new technologies magazine T3.  Both advertisements are for new electronic devices, a flat screen television from Samsung and the digital camcorder made by Sony.  In the following comparison, you will be able to see the way these advertisements effect our lives and the products we buy.

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In the Samsung advertisement, there is a blurred image of a businessman standing alone on a tropical beach.  His trousers are rolled up and he has a jacket slung casually over his shoulder.  This man is obviously an executive businessman with a high paying job, the reason for this, I believe, is that you would have to earn a lot of money to have enough disposable income to afford the product.  The man is relaxing on the beach looking out towards the sea to give an impression of freedom.  He is standing casually portraying an image of complete relaxation, ...

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