• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

A Comparison of Two Types of Display Advertisements

Extracts from this document...

Introduction

Name: Peter Atkin Date: Sunday 31st March 2002 Title: A Comparison of Two Types of Display Advertisements A dvertising is all around us, we cannot avoid it, in the car on the street the train and the Internet, even in aeroplanes. Advertisements are around us in every type of media: television, radio and the written word, it is everywhere. It is one of the most influential factors in our lives and effects the way we think about companies and their products. For example the new Jaguar X-Type television adverts are aimed at the younger 'X Generation' so to interest high earning young men and women. Display advertising comprises of images and text and would be found on billboards, magazines and in shop windows among other places. The images and text are purposefully arranged to persuade us to associate the product with a certain lifestyle. Obviously not all types of advertising appeal to everyone, so target audience is essential in portraying the image of the product and quality. ...read more.

Middle

This advertisement is a bit of a lie though; it would be practically impossible to shoot the man skydiving and would cost far too much. So Sony have employed another company that sell images and bought an image of a man skydiving and then the graphic designers would have superimposed the image of a hand holding the product. This gives the image of the man actually being recorded while skydiving. In the Sony advertisement the image on the LCD screen of the product is a big close up of the skydiver. This type of camera angle was used to create an intimate relationship with the target audience, also it creates an image of an 'in your face' and raw, 'full on' lifestyle. Outside of the image of the man's face it is a long shot because you can see the skydiver's whole body, however apart from the skydiver and the other person's hand, which is a close up, there is a lot of 'white space', in this example the sky. ...read more.

Conclusion

'Mix business with pleasure' is a play on words and a two part contrast. Also in the Samsung Electronics advertisement there is the universal Samsung slogan: 'Samsung Digitall, everyone's invited' this is a two part contrast and an imperative. This advertisement is not as interestingly arranged and the universal Samsung Electronics slogan is not linked in with the product whereas the Sony advertisement has a series of circles showing what the product can do and in the final circle is the slogan. Because we in class only had black and white photocopies of the advertisements I cannot comment on the use of colour. In the Sony advertisement the whole feel of the image is one of a fast paced and action packed lifestyle, this however is in complete contrast with the Samsung television advertisement which is laid back and relaxed. The use of connecting the product to a certain type of lifestyle is used in almost all display advertisements and changes the passer by's perception of the product and company. Peter Atkin Sunday 31st March 2002 A Comparison of Two Types of Display Advertisements ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. A study of the representation of women in magazine beauty advertisements, with close reference ...

    This unlikely pristine look of the teeth could possibly mean that the model has been slightly retouched. However, Dove has been leading a campaign called "The Campaign for Real Beauty", and the aim was to inspire women to have confidence and be comfortable with themselves.

  2. Compare and Contrast Two Magazine Advertisements,

    The Peugeot 206 advertisement uses symbols to get the message across. All of the symbols are there to suggest the qualities of the car such as: the symbol of the 'eye' which is giving the expression of surprise and delight caused by the appearance of the car.

  1. How Media Texts Persuade Us.

    They make the products sound very advanced and impressive through this scientific literature. These figures seem to be opinion dressed up as fact because the statement is very hard to prove through the use of scientific evidence. Furthermore, the advert takes us through the complex trail of thought of the man throughout the day.

  2. Create ing your own business - create a full plan on a business of ...

    to planning permission as they believe it is local government interference and that they know what is best for their business. And other individuals object planning permission as it might affect them in a way as in block out light or impede their nice view and so forth mostly for

  1. Marketing Media and Audience Feedback

    editorially with regards to the design and to graphically serve as elements of compositions that contribute to the organisation of the picture story. MARKETING MIX: PRICE Once the product is ready for sales, the process of determining price follows. It is a very crucial part as it is one of

  2. Advertisement is a public display of a product or an event. It can come ...

    I believe this car is very successful as I notice a lot of people drive these cars, they are very common. Advert 2, The Saab. The purpose of this advertisement is for the company selling the car (Saab) to make a profit from the sale of the car.

  1. AVERT - Executive summary.

    Different groups of people have their own needs and concerns. We need to understand those different concerns and respond to them accordingly. Identifying the target audience and their needs is helpful to determine what information should be involved in message. People now tend to have sex at an earlier age.

  2. Coca-Cola markrting mix

    went into production the following year and consequently became one of the most ironic pieces of packaging design of the 20th century. The original Coca-Cola glass bottle has attracted the attention of some of the worlds most influential icons including US Presidents, Eisenhower and Kennedy and also The Beatles and Elvis Presley.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work