• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

A Comparison of Two Types of Display Advertisements

Extracts from this document...

Introduction

Name: Peter Atkin Date: Sunday 31st March 2002 Title: A Comparison of Two Types of Display Advertisements A dvertising is all around us, we cannot avoid it, in the car on the street the train and the Internet, even in aeroplanes. Advertisements are around us in every type of media: television, radio and the written word, it is everywhere. It is one of the most influential factors in our lives and effects the way we think about companies and their products. For example the new Jaguar X-Type television adverts are aimed at the younger 'X Generation' so to interest high earning young men and women. Display advertising comprises of images and text and would be found on billboards, magazines and in shop windows among other places. The images and text are purposefully arranged to persuade us to associate the product with a certain lifestyle. Obviously not all types of advertising appeal to everyone, so target audience is essential in portraying the image of the product and quality. ...read more.

Middle

This advertisement is a bit of a lie though; it would be practically impossible to shoot the man skydiving and would cost far too much. So Sony have employed another company that sell images and bought an image of a man skydiving and then the graphic designers would have superimposed the image of a hand holding the product. This gives the image of the man actually being recorded while skydiving. In the Sony advertisement the image on the LCD screen of the product is a big close up of the skydiver. This type of camera angle was used to create an intimate relationship with the target audience, also it creates an image of an 'in your face' and raw, 'full on' lifestyle. Outside of the image of the man's face it is a long shot because you can see the skydiver's whole body, however apart from the skydiver and the other person's hand, which is a close up, there is a lot of 'white space', in this example the sky. ...read more.

Conclusion

'Mix business with pleasure' is a play on words and a two part contrast. Also in the Samsung Electronics advertisement there is the universal Samsung slogan: 'Samsung Digitall, everyone's invited' this is a two part contrast and an imperative. This advertisement is not as interestingly arranged and the universal Samsung Electronics slogan is not linked in with the product whereas the Sony advertisement has a series of circles showing what the product can do and in the final circle is the slogan. Because we in class only had black and white photocopies of the advertisements I cannot comment on the use of colour. In the Sony advertisement the whole feel of the image is one of a fast paced and action packed lifestyle, this however is in complete contrast with the Samsung television advertisement which is laid back and relaxed. The use of connecting the product to a certain type of lifestyle is used in almost all display advertisements and changes the passer by's perception of the product and company. Peter Atkin Sunday 31st March 2002 A Comparison of Two Types of Display Advertisements ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. A study of the representation of women in magazine beauty advertisements, with close reference ...

    These mascara adverts have so obviously been manipulated to make the lashes look thicker, longer and more glamourous, yet we, as the audience, believe the supposed "power" of a mascara tube!

  2. Create ing your own business - create a full plan on a business of ...

    make it well recognized I will be telling you how much each type costs then what I will be using and why at which times in the year. The budget covers marketing for a whole year. Radio advertisement costs These are the costs of radio advertisements I might need advertisements

  1. Marketing Media and Audience Feedback

    A method called cost-plus pricing is used by The Sun whereby price is closely related to the costs of production and printing the actual newspaper daily. The Sun has used product differentiation when setting prices, especially between the 35p issues Monday to Friday, and the 55p edition on a Saturday.

  2. Compare and Contrast Two Magazine Advertisements,

    On the other hand, in the Peugeot 206 advertisement the layout is unlike the Gandalf advertisement because there is no writing on the page.

  1. Exploring Printed Media Texts I have selected two advertisements printed on paper to compare ...

    The small headline, opening phrase, in bold large font, set apart from the main body of the text is rhetorical 'Can you light a fire?' It sums up and brings together all the elements - the visual images and text - used to associate teaching with elements of danger but

  2. Essay on sexual stereotyping in two advertisements

    The fact that a girl has been added to this picture not a boy gives the message that it is a girl's job to do the domestic work. This relates to girls being socialized into feminine roles. These tend to emphasise, doing the housework, looking after the kids, being a 'perfect housewife' and being sensitive.

  1. Advertisement is a public display of a product or an event. It can come ...

    I mean??????????????? What does this mean? I'm not Einstein!!! This also shows the guarantee at the bottom of the page. This kind of car would appeal to younger more mature drivers who just need a car to get around in, they don't want anything special or expensive, but they do want style.

  2. The Hoboken Happenings television show and its accompanying Internet web site.

    widespread coverage including the often-understated word of mouth marketing, which we require. 4. Threats * The economic climate will affect the need for our services. The improving economy is good and local residents and businesses have improved purchasing power. However, a serious recession will undermine our marketing efforts.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work