• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

A Comparison of Two Types of Display Advertisements

Extracts from this document...

Introduction

Name: Peter Atkin Date: Sunday 31st March 2002 Title: A Comparison of Two Types of Display Advertisements A dvertising is all around us, we cannot avoid it, in the car on the street the train and the Internet, even in aeroplanes. Advertisements are around us in every type of media: television, radio and the written word, it is everywhere. It is one of the most influential factors in our lives and effects the way we think about companies and their products. For example the new Jaguar X-Type television adverts are aimed at the younger 'X Generation' so to interest high earning young men and women. Display advertising comprises of images and text and would be found on billboards, magazines and in shop windows among other places. The images and text are purposefully arranged to persuade us to associate the product with a certain lifestyle. Obviously not all types of advertising appeal to everyone, so target audience is essential in portraying the image of the product and quality. ...read more.

Middle

This advertisement is a bit of a lie though; it would be practically impossible to shoot the man skydiving and would cost far too much. So Sony have employed another company that sell images and bought an image of a man skydiving and then the graphic designers would have superimposed the image of a hand holding the product. This gives the image of the man actually being recorded while skydiving. In the Sony advertisement the image on the LCD screen of the product is a big close up of the skydiver. This type of camera angle was used to create an intimate relationship with the target audience, also it creates an image of an 'in your face' and raw, 'full on' lifestyle. Outside of the image of the man's face it is a long shot because you can see the skydiver's whole body, however apart from the skydiver and the other person's hand, which is a close up, there is a lot of 'white space', in this example the sky. ...read more.

Conclusion

'Mix business with pleasure' is a play on words and a two part contrast. Also in the Samsung Electronics advertisement there is the universal Samsung slogan: 'Samsung Digitall, everyone's invited' this is a two part contrast and an imperative. This advertisement is not as interestingly arranged and the universal Samsung Electronics slogan is not linked in with the product whereas the Sony advertisement has a series of circles showing what the product can do and in the final circle is the slogan. Because we in class only had black and white photocopies of the advertisements I cannot comment on the use of colour. In the Sony advertisement the whole feel of the image is one of a fast paced and action packed lifestyle, this however is in complete contrast with the Samsung television advertisement which is laid back and relaxed. The use of connecting the product to a certain type of lifestyle is used in almost all display advertisements and changes the passer by's perception of the product and company. Peter Atkin Sunday 31st March 2002 A Comparison of Two Types of Display Advertisements ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Compare and Contrast Two Magazine Advertisements,

    The symbol of the 'clock' shows that the car is reliable and runs like clockwork.

  2. A study of the representation of women in magazine beauty advertisements, with close reference ...

    She is shown with natural blemishes on her skin, such as the dark patch on her elbow or the flecks on her leg. She clearly has some make-up on, but it is not over the top. Her face is spot free, and her teeth are bright white.

  1. How Media Texts Persuade Us.

    This is opinion dressed up as fact, just like that seen in the Barnado's Baby. In conclusion, all three pieces of media share many things in common. They all exploit our emotions and reaction to the advert, through the use of language, advertising technique and presentational devices.

  2. Coca-Cola markrting mix

    This would include direct selling and promotional activities such as incentives." (Marcouse, 1999, p68). A range of techniques can be employed and these are known as the promotional mix. These techniques consist of: * Advertising * Sales promotion * Sales force * Personal relations * Other promotional activities The mix

  1. Discuss and apply the theory of semiotics-'the science of the sign', to three advertisements ...

    In many advertisements, it seems that women want to be looked at; they want to exploit their beauty and femininity. In this advertisement it seems that the woman wants to do quite the opposite. The bottle in the advertisement appears to be a bottle of shampoo, and I shall assume this because her hair is a main feature.

  2. Choose two advertisements that are closely related. Compare and contrast the two advertisements.

    I read the fine print and it says "Apple Dealers and Retailers are free to set their own prices." Unfortunately the price indicated is a deception. The price for the computer is very unclear and can be a surprise to go to the shop and see a much higher price than expected.

  1. Create ing your own business - create a full plan on a business of ...

    Seeing as our shop is new people will want to try it out and we have to really impress them once they have tried out the services of our shop they will come back if they were satisfied and we might just make some regular customer bringing in money for the business.

  2. Marketing Media and Audience Feedback

    The newspaper uses photographs to illustrate stories and use editorial cartoonists to illustrate writing that is opinion, rather than news. These content features are carefully considered to ensure design is effective and achieves maximum efficiency. Sections and supplements combine with features to create the content for the newspaper, where design refers to the order of items.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work