A Game Of Thrones Case Study

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A Game of Thrones

Game of Thrones is a medieval fantasy television series created for the U.S. channel HBO by David Benioff and D. B. Weiss. It is an adaptation of A Song of Ice and Fire, George R. R. Martin's series of fantasy novels, the first of which is titled A Game of Thrones and premiered on HBO in the United States on 17 April 2011. So far there has been two seasons and a third is planned due to the incredible popularity of the series.

 Due to its popularity it has made a lot of money which means it can pay for more advertising and have better marketing. It is largely advertised on TV as that is the main medium where it is watched although it can be watched via HBO’s online streaming service that is growing in popularity. It is also advertised via ads on the internet, on billboards and in magazines. HBO have made sure that it has very good advertising and that it can be advertised to as many people as possible hence the use of multiple forms of media to do that.

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The storyline is appealing to me as I like TV/movies that are in the Fantasy genre along with many people. The plot of the series closely follows the multiple storylines of the A Song of Ice and Fire series. Set in the Seven Kingdoms of Westeros, Game of Thrones chronicles the violent dynastic struggles among the kingdom's noble families for control of the Iron Throne; as the series opens, additional threats from the snow and ice covered region north of Westeros and from the eastern continent, Essos, across a narrow sea are simultaneously beginning to rise.

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