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(A) How professional advertising agencies can contribute to the success of a marketing campaign

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Introduction

(A) How professional advertising agencies can contribute to the success of a marketing campaign The Sainsbury's supermarket store is a very large company with many stores located in the UK serving millions of customer's everyday. The promotional campaigns that Sainsbury's are involved with are of importance to the success of the company in order for them to promote new product ideas to customers and to become a better place for people to shop, so in some ways the campaign can enhance the shopping experience for the customers. This would be the same in any other business such as Sainsbury's for example Iceland's promotional campaign is all about giving customers special offers at low prices like buy one get one free in order for them to reach their target audience they will advertise on TV to get a wider audience or even on billboards to capture the attention of the public this is important and could cause an increase in sales or for profits allowing the company to make the promotion an even better campaign. In order for Sainsbury's to have a good promotion campaign they may use a professional agency that are skilled in the area that Sainsbury's may want to see achievements ...read more.

Middle

will have an influence on the customer for example if they where to target a certain area because a certain product is needed for that area then they may need to advertise in the local newspaper this is excellent because you have reached the exact or direct target you intend to target, which means that it is likely that they will respond to that advertisement because they know that Sainsbury's is local. There for the more people they are able to capture through that media method the more increase in sales in that particular area will be if they advertised in the wrong area or through the wrong media method by doing this the response will be very low and the business will definite have lost money and in some case the interest of customers next time they may advertise their target audience may not be interested this show the importance of the correct selection method. The selection of media in Sainsbury's for their latest product was through the TV this was done to capture the wider range of the target audience and adverts where sometimes done at seasonal times by doing this it contributes to the promotional campaign in the way that many ...read more.

Conclusion

The cost is important because other money from Sainsbury's needs to be used to reinvest and to make new product that they can inject into the promotion. An additional disadvantage to Sainsbury's could be what if the promotional campaign doesn't go to plan and was ineffective if this was to happen to Sainsbury's they will be in serious consequences, they will lose a lot of money not just from using the agencies but from customers who will shop their or sales will drop and no profits will be made this can happen by not targeting the product to the correct people or targeting a segmented group all the time by doing this customers will feel as if they are not wanted anymore. Another disadvantage cold be the inconvenience of companies always having to meet to discus the promotion this can be time consuming for the both and if they do not plan the project out properly then they will waist time and the product being promoted will be kept behind for longer before they are able to issue it out to the target audience. ...read more.

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