Advantages & Disadvantages for Different Types & Variety of Media

                The first media which companies could choose is the newspapers. Newspapers advertising can also be known as press.  Advertising in the newspapers is factual information that can be presented in a press advertisement and which leaves the readers in charge of how long they take to absorb the information. Cost of advertising depends on the size of the advert.  Whilst advertising in the press there are many advantages and disadvantages to look at:-

               Another type of media is television. Television is the most common media which people use to advertise. Advertising on television can demonstrate the product in action, for example, a lawn mower can be shown moving around and cutting grass efficiently. The use of colour, sound and movement means that it is often used when brand image building is required. It is easier to make an atmosphere using television than other media that lacks versatility.

                Poster, billboards and hoarding is another form of media which is available to businesses to choose from in order to advertise. When making and producing posters simplicity is required in the creative work because many people will have the opportunity to have a glance at it. Like the press it is only visible but it can include the use of colour to make it more effective. It is said to be effective for reminder advertising. An example of an advert for this is when Carlsberg used the headline “Carlsberg- probably the best larger in the world”, showing the necessity for simplicity.

               Exhibitions bring together customers, suppliers and competitors without the necessity of leaving the office or home and may, of course, be viewed at times most convenient to the user. Many industries rely very heavily on exhibitions as part of their promotional activity.