• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advantages & Disadvantages for Different Types & Variety of Media

Extracts from this document...


Advantages & Disadvantages for Different Types & Variety of Media One of the most aspects of marketing is advertising. The major aim of advertising is to sell more products, and business spends vast quantity of money on advertising to achieve this goal. By advertising, the business will not only be informing the consumer of the product's existence and availability, but also deliberately attempting to persuade and lure the consumer to purchase the goods. There are many ways in which business can advertise, they have a variety to choose from, they can even use all the ...read more.


Cost of advertising depends on the size of the advert. Whilst advertising in the press there are many advantages and disadvantages to look at:- Another type of media is television. Television is the most common media which people use to advertise. Advertising on television can demonstrate the product in action, for example, a lawn mower can be shown moving around and cutting grass efficiently. The use of colour, sound and movement means that it is often used when brand image building is required. ...read more.


Like the press it is only visible but it can include the use of colour to make it more effective. It is said to be effective for reminder advertising. An example of an advert for this is when Carlsberg used the headline "Carlsberg- probably the best larger in the world", showing the necessity for simplicity. Exhibitions bring together customers, suppliers and competitors without the necessity of leaving the office or home and may, of course, be viewed at times most convenient to the user. Many industries rely very heavily on exhibitions as part of their promotional activity. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Comment, analyse and review three advertisements from a variety of media. Evaluate their effectivene

    The advert is mainly dominated by browns and oranges, and this tends to be the theme for all adverts promoting IAMS. The next thing that draws the readers eye is the text at the top which separates the main picture from a smaller picture above it.

  2. Free essay

    Marketing Strategy for Errol Anderson Motors - Chapter 1: The Different Types of Marketing ...

    A person listening to his radio may only be interested in music (or dialogue in a chat show). The point is most radio listeners are not listening for adverts but rather for content. A radio advert is socially accepted and most have no objection to it (it does not affect the environment etc.).

  1. Marketing Media and Audience Feedback

    Objective 1, I will analyse the marketing campaign for one professional media product. Section 2: Meet Assessment Objective 2 Produce a marketing plan for a new media product The second section will meet Assessment Objective 2 to produce a marketing plan for a new media product.

  2. Compare the different types and variety of advertising media that are available to businesses ...

    The days of any message reaching 40 percent or even 30 percent of the viewing audience on one network at one time are past. Consumers also tend to switch channels when watching a commercial which means theirs a lot of wastage in advertising on TV.

  1. The principles of marketing.

    For my primary research, I will hand out questionnaires, which I will analyse the data that I receive. Using questionnaires have many advantages. First of all it is probably the most important form of getting data. The reason being because it is easy to understand and the answers give the

  2. An investigation Into The Different Marketing Language of Holiday Brochures For Different Age Groups.

    Such ideological features can be portrayed through either words or pictures to an intended audience that differs in their social groupings. Semantic fields will also be looked into with detail, as it involves subject specific lexis, facts and opinions. I will look at the implications of the vocabulary used.

  1. How Media Texts Persuade Us.

    There is a bitter irony used to ridicule Shephard: The journalists quote David Blunkett as saying that she has been "slapped down". This portrays "Gilly" as a small child, which is ironic as she is the one who is in favour of corporal punishment.

  2. The fundamental aim of this study is to evaluate whether or not the Internet ...

    What makes the Internet different from the other media is its capability for interaction between the target audience and also the advertisers. Although the Internet is widely heralded as a new medium for interactive communications (Hoffman and Novak 1996, Alba, Lynch, Weitz, Janiszewski, Lutz, Sawyer and Wood 1997, Stewart and

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work