• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertisement is a public display of a product or an event. It can come in many different forms but can be found almost everywhere in the world. Advertisement comes in all kinds of forms

Extracts from this document...


Advertisement Advertisement is a public display of a product or an event. It can come in many different forms but can be found almost everywhere in the world. Advertisement comes in all kinds of forms and can persuade us to do something that we wouldn't normally do or buy. Advertisement has changed a lot over the past years and has come along way, e.g. If you lived in the 1800's and wanted to advertise a play that you were in then you would have lots of people dotted around the town/city to shout about the play and who is in it and what it is about. You would find a spot in a town square or town hall, a place where there were a lot of people, and let everyone know what is happening. This form of advertisement is still used today, on market stalls the sellers will shout out prices of food or other items on their stalls, advertising their produce to the passers by. Today if you wanted to advertise a film that you were in you could advertise on the TV, Internet, Radio, through people's mobile phones to where ever they are in the world. Advertisement has also improved in many ways because of the reach people have to other countries and parts of the world. ...read more.


Advert 1, The Punto The purpose of this advertisement is to make a profit for the company selling the car (Fiat). The audience that this advertisement is directed at is the people who want a lot of style for not a lot of money. You would find this advertisement in places like magazines, sides of buses, billboards, newspapers, internet, radio, TV, posters, leaflets or pamphlets. In this advert it shows the car being the main attraction (as they are trying to sell it!) and shows a bride to be, leaving the most important day of her life, and the most important man in her life, to look at/buy this Fiat Punto. She is also leaving a Roles Royce out side and wanting to swap cars. The advertisements in this picture are mainly telling you some factual data, like on the license plate there is the number 5,000,000 and below this in the writing it tells you that they have 5,000,000 customers of the Punto. The price shows us that they lie a bit as it says 'From six thousand five hundred and ninety five pounds.' Notice how they say 'From' this means that it starts at this price but doesn't mean that you will get it at this price. Another thing about this advert is the technical writing at the top- Fuel consumption figures = MPG and Co2 emissions [g/km]: Urban 38.7(7.3), Extra Urban 58.9(4.8), Combined 49.6(5.7), = Co2 136. ...read more.


This car is a family car and is directed to people with children, this is shown through various methods. Firstly the many catch phrases used from other films which are catchy and you remember them like Honey I shrunk the kids, only they say honey I shut up the kids, using the special offer they have thrown in for free but puts the price of the car up which is integrated DVD players on the back seats for the kids. They use these phrases all through the advert using phrases from Finding Nemo, Snow White, Home Alone and Rugrats go wild. They say that this DVD player is free but the car is very expensive for a car in its class, 14,508 is the price. At the bottom of the page it has information on 3 years unlimited mileage and the technical information that is on all adverts that no-one understands. The advert is made to show that this car is dominant and is showing this by the car being the only main picture and the size of the poster is very large showing that you can fit a lot in it. I don't think that this that this car will sell well because it is not a very well known name and people would like to buy a car from a company that is well known. Mainly because of other peoples judgment, but also because of safety reasons. ?? ?? ?? ?? David Smith, English, Advertisement. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Marked by a teacher

    British Cinema Vs Hollywood Cinema

    4 star(s)

    and most of the money made from the film was sent back to America. This can be debated as to whether or not the film is British. Another big problem, which British film companies face, is the government funding that they receive.

  2. Analysing Car Adverts.

    In the second Vauxhall advertisement your eye is diverted to the pun, "Power Trip". The title is already suggesting notions about the car. The buyers are told about the amazing power that the can has, and also the ability of a smooth ride. The advertisement also had personification in it.

  1. I have chose to analyse a car advertisement from Hello magazine. The ad is ...

    Here the verb to yawn has been changed to a noun. This is unconventional for written texts and more common to spoken texts. The reader feels at ease with the advertiser because it seems as if they are talking directly to them. Lexical cohesion has been maintained throughout this text.

  2. Analysing TV Advertising - The Guinness surfers advertisement and the Levis Odyssey Advertisement, directed ...

    The story is illustrated through many different shots of this event, varying form long range ones of the whole beach, to close ups of the surfer's faces, and there is some narrative by a male voiceover. There are also frequent cuts to sounds associated with drinking a pint of Guinness.

  1. An investigation Into The Different Marketing Language of Holiday Brochures For Different Age Groups.

    In the Forever Young brochure, there is only one sentence on each of the issues. Yet the Summer Sun brochure has two sentences about the hotel and four sentences about the rooms available and both brochures use a lot of bullet points to grab the reader's attention.

  2. Compare and Contrast the Oxfam 'Cut Conflict' Advertisement and the CCF Advertisement.

    These facts makes the advert much more effective because it shows that they're using statements which are true and not just others opinions. The use of facts helps the reader know this information is true. Sentences such as, 'They'll say its tough, Oxfam disagrees'.

  1. Analysis of the Guinness TV Advertisement Tipping Point

    little they have to contribute to their group effort, further showing Guinness' community building. The location of the village is also something that provides importance in the advertisement achieving its goals. The isolated setting and the fact it is on the other side of the world shows that Guinness is

  2. Olympic Games Event

    5 3. The Impact of the Event The environmental approach by the Sydney bid team was very timely. In 1992 the International Olympic Committee had been represented at the 2nd Earth Summit at Rio de Janeiro. This can perhaps be marked as the beginning of the Olympic Movement's awakening to environmental issues

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work