• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertisements : Excite's Internet service provider and the Specialized Mountain Bike

Extracts from this document...

Introduction

English- Advertisements Today it is not unusual for companies to spend millions of pounds and upwards on promoting their products. They advertise on all forms of media: television, radio, newspapers, the Internet, magazines, etc. As there is a lot of competition for just about all products and services available to the general public the advertisers has to make the viewer think their product or service is better than the rest of the competition. Quite often companies will promote a non-essential product or service as a must or very useful for everyday life. When advertisers are promoting their product/service they use many different techniques to try and make their Advertisement stand out from the rest. The most obvious techniques include: slogans, different print, puns, alliteration and building up an image in the viewers mind that if they buy the product their lifestyle will be radically improved. The two advertisements I have chosen are both promoting anew product/service. The first advertisement I chose is trying to raise public awareness and generally promote Excite's Internet service provider. ...read more.

Middle

The Ad mainly of a blue tone, this is significant as it is a dull colour and the man appears dull, the writing however is a complete contrast, the main bulk is yellow which makes the reader think that Excite will be exciting as it has made this man's life more exciting. The text is spilt up into three blocks, this is easy to read and it adds to the image of Excite being easy to use. The first block and the punch line are both in big yellow type (apart from "excite.co.uk" in white, obviously so it stands out.) This text is supposed to catch your eye and then you may read the rest of the text if you are interested. The first block of text has to get the reader interested so they will read on. To try and hook the reader they use humour, alliteration and try to impress the reader. The humorous side is that a large, dull, biker (apparent because text says he, "searched for the Harley of his dreams") ...read more.

Conclusion

just like all the other gloves are. They also try to impress the reader maker them think the gloves are very high-tech and a lot of research has gone into designing them, using words like, "the ulnar nerve" which most people probably haven't heard of. The glove is probably aimed at the more mature rider (25+), as the younger rider is probably not interested in the health aspect of the sport and all the technical details. The text is small and classy and all in one lump, this is flattering the reader as it is not broken up unlike many other Ad's. The Mountain Bike glove stands out from the rest as it is much more bright and colourful, this makes the gloves more desirable than the rest. The advert is on the back page of a magazine so it is very unlikely that everyone won't see the Ad, it is also on thick glossy paper, which adds to the impression of class. The Specialized trademark is a squiggle because it is easy to remember and visualize when you are in a shop wishing to purchase the product. Overall the Ad is trying to say the gloves are essential, classy, protective, better than the competition and stylish ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. A study of the representation of women in magazine beauty advertisements, with close reference ...

    Brands such as these gain positive reputations of being luxurious and high quality, a status which they cannot afford to lose. One way in which the definitive contrast between the two brands' advertising is shown in their budgets. For example, the most expensive advert ever made was created by Chanel.

  2. Exploring Printed Media Texts I have selected two advertisements printed on paper to compare ...

    That the image occupies a whole page and due to its lack of complexity opf the picture the focus of the reader gives more attention to the main body of text. The focal point of the image of the black child is the child's eye and the organge flame reflected

  1. Essay on sexual stereotyping in two advertisements

    Whereas in the girls advertisement there is a lot of space and everything is spread out. This projects the image that the girl is creative and likes to be organized. She likes to keep things clean and orderly. In addition, there is also more of a variety of products with

  2. The Hoboken Happenings television show and its accompanying Internet web site.

    Later, our desire and intention will be to diversify services beyond the city boundaries and step into a collage of newer emerging markets. Our company will be an extension of the business sector in Hoboken; our emphasis will be on providing ad hoc and planned information to the community at large.

  1. Marketing Communications Plan For A Small Cleaning Service Company.

    The aim of planning is to achieve objectives through implementing a policy based on a combination of current known facts and forecasts of the future. In marketing terms, the plan organises and mobilizes resources, promotes the key thrusts, outlines strategies and communications and targets to various sections.

  2. Visual basic project of the booking system

    o Here we can identify the combo boxes on the layout. o Here we can identify the text boxes and the command buttons. o Here we can identified the user interface base on the visual basic project STAGE 1 INPUT, PROCESS, OUTPUT INPUT = Course code, room number, name, surname, day, month, year, start time and finish and time.

  1. Discuss and apply the theory of semiotics-'the science of the sign', to three advertisements ...

    Each level will now be discussed in relation to the three advertisements. LEVEL 1 (List contents) ADVERTISEMENT NUMBER 1 This is a photograph of an attractive man and woman in their mid twenties. The woman is thin, has long hair, her eyes are facing downwards, the corners of her mouth are lowered and she is wearing little.

  2. Deconstruction of the sequence of advertisements for the Fiat Punto.

    While they are driving down the road there are many young and attractive women strolling by. The man begins to watch them and the camera is placed at his eye level as he is focusing of the bottoms and the breasts of the women.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work