• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertising a job vacancy.

Extracts from this document...

Introduction

When advertising a job vacancy, the business must ensure that all information is detailed and accurate. When advertising a job, Carlisles Fresh Foods must ensure that all the necessary information is given and all then information given is correct. Job advertisements are an important stage in the recruitment process. Carlisles Fresh Foods is able to communicate job vacancies to the public through this method. Usually, the personnel department of a business writes the job advertisements. The nature of the advertisement will depend on two main factors: - > Who the target audience is - the potential employees > Where the advert will be placed All job advertisements should include the following information: - > Job title: - this should be the main heading of the advert, perhaps highlighted in some way. ...read more.

Middle

> Experience: - If experience is necessary, this should appear clearly on the advertisement. This should be quantified, as it will have a bearing on the expected salary level for the job. > Fringe benefits: - The advertiser may wish to include details on fringe benefits. For example, they may wish to mention, a company car, health insurance scheme, etc. For Carlisles Fresh foods, the fringe benefit is that the staff gets money back on whatever they spend in the store, Staff Loyalty. > Organisational identity: - This may be in the form of a logo or slogan. Job advertisements aim at receiving applications form people who feel that they can do the job, although, they also try to discourage applications from those people who do not have the correct qualities for the job. ...read more.

Conclusion

When Carlisles Fresh Foods requires new staff, the personnel department must coheres with management and decide exactly what type of person they need for the job. They must then decide how they advertise the vacancy. As Carlisles Fresh Foods is a medium sized business, they would only place advertisement for job vacancies in local papers, e.g. Down Recorder, Mourne Observer, etc. When advertising a job vacancy, Carlisle Fresh foods must ensure that they use the most effective media. When they have decided how and where to advertise the vacancy, they must then come to a decision about when the advertisement should be placed in the newspapers. Carlisles Fresh Foods must ensure that they leave enough time for the applicants to apply. The job advertisement must state the closing date. The advertising process must be carefully planned out in order to make it a success. Advertising Job Vacancies ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Create ing your own business - create a full plan on a business of ...

    Business cards Business cards given out at certain places as they are cheap they can be distributed easily and advertising with them will not cause you any hassle and you could get a chance to explain your business to them further if they call you up.

  2. Marketing Media and Audience Feedback

    Advertising is effective as each form is aimed at different audiences including posters, retail outlets, television networks, radio stations and the Internet. Publicity is fast becoming a successful form of marketing as well. SECTION 2: ASSESSMENT OBJECTIVE 2 PRODUCE A MARKETING PLAN FOR A NEW MEDIA PRODUCT * One marketing

  1. Puffery in Advertising

    Pizza Hut charged that Papa John's slogan -- "Better Ingredients. Better Pizza." Pizza Hut thought falsely implied that Papa John's ingredients were fresh and the ingredients used by other pizza chains were not. Lawyers for Papa John's Pizza argued that the advertising slogan, like those of many American companies, was a harmless boast or puffery.

  2. The History of AdvertisingTypes and Functions of AdvertisingAdvertising in mass media.Advertising agencyDomestic advertising

    organizations by distribution of the information paid by them, generated so that to render influence on mass or individual consciousness, causing the reaction of the chosen consumer audience. In the USA and other industrially advanced countries the word "advertising" means advertisements in mass media (in press, by radio, TV, on panelboard advertising)

  1. Promotions & Advertising

    There are several places in which businesses would want to advertise their product. They could advertise in the newspaper, magazines, television, radio, transports (buses, tube trains and taxis), etc. Advantages * Advertising can be seen anywhere, which means this is an easy way for customers to know more 'news' about the company or products.

  2. The fundamental aim of this study is to evaluate whether or not the Internet ...

    Third, it has the capacity for multimedia content. It can scary not only text and graphics but also audio and video content. The multimedia nature of the Internet is suitable for high-impact advertising. The Internet has become an integral part of the media mix for many advertisers, and new forms of advertising have filled the World Wide Web

  1. Promoting Business Activities. For this assignment I am going to use a small business ...

    Due to Lincolnshire being a rural county the Echo and such papers are widely distributed. With Lincoln being the dominant city in the county any rural villagers will travel a fair distance to get the quality and service that Mucklow and Hardy provide.

  2. "The Advertising and Selling Program of the Avon Cosmetics Inc."

    Objective of the Study The general objective of this paper entitled "The Advertising and Selling Program of the Avon Cosmetics Inc." is to provide information regarding the strategies used by Avon Cosmetics Inc. in advertising and selling their products and to find out the psychological processes underlying these activities.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work