• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertising a job vacancy.

Extracts from this document...

Introduction

When advertising a job vacancy, the business must ensure that all information is detailed and accurate. When advertising a job, Carlisles Fresh Foods must ensure that all the necessary information is given and all then information given is correct. Job advertisements are an important stage in the recruitment process. Carlisles Fresh Foods is able to communicate job vacancies to the public through this method. Usually, the personnel department of a business writes the job advertisements. The nature of the advertisement will depend on two main factors: - > Who the target audience is - the potential employees > Where the advert will be placed All job advertisements should include the following information: - > Job title: - this should be the main heading of the advert, perhaps highlighted in some way. ...read more.

Middle

> Experience: - If experience is necessary, this should appear clearly on the advertisement. This should be quantified, as it will have a bearing on the expected salary level for the job. > Fringe benefits: - The advertiser may wish to include details on fringe benefits. For example, they may wish to mention, a company car, health insurance scheme, etc. For Carlisles Fresh foods, the fringe benefit is that the staff gets money back on whatever they spend in the store, Staff Loyalty. > Organisational identity: - This may be in the form of a logo or slogan. Job advertisements aim at receiving applications form people who feel that they can do the job, although, they also try to discourage applications from those people who do not have the correct qualities for the job. ...read more.

Conclusion

When Carlisles Fresh Foods requires new staff, the personnel department must coheres with management and decide exactly what type of person they need for the job. They must then decide how they advertise the vacancy. As Carlisles Fresh Foods is a medium sized business, they would only place advertisement for job vacancies in local papers, e.g. Down Recorder, Mourne Observer, etc. When advertising a job vacancy, Carlisle Fresh foods must ensure that they use the most effective media. When they have decided how and where to advertise the vacancy, they must then come to a decision about when the advertisement should be placed in the newspapers. Carlisles Fresh Foods must ensure that they leave enough time for the applicants to apply. The job advertisement must state the closing date. The advertising process must be carefully planned out in order to make it a success. Advertising Job Vacancies ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. The History of AdvertisingTypes and Functions of AdvertisingAdvertising in mass media.Advertising agencyDomestic advertising

    Special surveys of local broadcast programs can be arranged also. In a similar but less comprehensive manner, outdoor- and transportation-advertising companies have set up organizations to tally the numbers of persons exposed to their posters. Because of the nature of advertising, depending as it does on psychological and other variables

  2. "The Advertising and Selling Program of the Avon Cosmetics Inc."

    The buyer may serve whole chain of stores, or a buying committee may have to give its approved. To reach those authorities, the marketer will advertise in the trade papers of their business, giving news about the product especially about price, special deals, and packaging.

  1. Create ing your own business - create a full plan on a business of ...

    complaint once checked out either the adverts will be edited or withdrawn. These are the laws: 1. Trade descriptions act 1968, which makes it a criminal offence for traders to make false statements about the goods they sell. This means, for example, that it is illegal to say that goods

  2. Puffery in Advertising

    As a result, puffery does not support principle 3 to principle 6. Therefore, based on the above analysis, puffery can be considered to be unethical. Refer to Appendix 3, all the information is exaggerated in advertising, it intends the effect of its advertisements to create a social scare about health.

  1. Promotions & Advertising

    Therefore customers will know more about the background of the companies, their products and services through the trade fairs. * For customers, it is an excellent chance to have 'general shopping'. They can find out more updated products and services.

  2. The fundamental aim of this study is to evaluate whether or not the Internet ...

    landscape, including animated banner ads, sponsor logos, interstitials, "advertorials," "advertainment," and 3-D visualization. Surely the Internet has great opportunities that marketers yearn for, however the question here is how well are marketers and organisation are using the Internet as a media to communicate with their targeted audience.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work