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Advertising and Promotion.

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ADVERTISING AND PROMOTION Promoting the enterprise is very important in order to make customers aware that the enterprise does exist. It is an integral part of the marketing mix. There are various methods of promotion and publicity, which can be used to advertise our enterprise. These methods should be ideally cost effective and eye catching. The forms of advertising and publicity that SHAKE 'N' TAILS will use are: Firstly, the main form of advertisement that will be used are posters. ...read more.


Secondly, business cards will be produced and handed out to other stalls, therefore every time a purchase is made at that stall the enterprise will hand out our business card. The cards will give the customers a 20% discount off their purchase of any cocktail. This is 25p off, therefore the drinks will become �1. This will appeal to customers and also help increase customer awareness about the stall. Thirdly, an announcement could be made in assembly. ...read more.


During the last hour of the fayre, in order to get rid of open cartons of fruit juice, they will be sold at very low prices. Finally, another integral form of advertisement is the way the stall is presented on the day. This is because as people pass by they have to notice the stall, therefore it has to stand out. In order to ensure that the stall stands out we will have examples of the cocktails presented on the tables. There will also be professional menus that will be framed. The menus will contain short enticing phrases to appeal to the customers. ...read more.

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