• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertising and sponsorship in football.

Extracts from this document...

Introduction

Advertising and Sponsorship in football Articles Article 1 - Football League on Sky Sports - Recently Sky Sports agreed a �195 million deal with the football league. - They now have the rights to show Nationwide, Worthington Cup and LDV vans trophy matches. - This will be effective for the next 4 years. - This has all occurred due to the collapse of ITV digital and will offer relief for nationwide clubs as ITV digital still owe the league �185 million. - They hope this latest move will provide clubs with financial stability allowing them to plan for the future. Article 2 - Man Utd in �300million Nike deal - Record breaking �302.9million deal that will come in to effect August 2002. - Combines sponsorship with merchandising. - Manchester Utd will grant Nike rights to sponsor gear manufacture and sell merchandise and they will also be allowed to operate the existing retail operations both nationally and worldwide. Textual analysis Football Masters - Sky Sports 1 This event surprisingly didn't have an official sponsor, which is very unusual however I expect Sky Sports was paying a sum of money to have the rights to broadcast the event. ...read more.

Middle

Spalding, Plum Centre and Builder Centre. Manchester City Vs Blackburn Rovers - Premiership Plus PPV This event as I expected was an excellent example of advertising and sponsorship within football. This short clip I have analysed shows the extent to which advertisers have control over the game and shows how they access their target audience through various media. Surrounding the pitch at Maine Road are the classic advertising hoardings displaying various advertisements. Unlike many football grounds. Maine Road has two lines of advertising hoardings with one facing the crowd, which I should imagine is an excellent way of attracting the crowd's attention throughout the game. Throughout this clip the camera frequently focuses on the players shirts displaying team sponsors to the viewers at home. This is especially the case when the teams are leaving the dressing rooms before kick off. When the players enter the pitch from the tunnel a line of advertisements is displayed on the tunnel entrance, which is also clearly picked up by the camera. ...read more.

Conclusion

It is clear to see from all of these items of research that advertising and sponsorship play a huge role in the world of football and have slowly had more and more of an influence over it. Football is now no longer just about kicking a piece of leather around; it's a business that if you're not successful in can spell the end of clubs and players alike. An excellent example of this would be the nationwide leagues in England, had it not been for Sky Sports, many of the smaller teams would be in extreme financial difficulty for years to come after the collapse of ITV digital. I would therefore conclude from my research so far that sport relies heavily upon the media for both finance and coverage, however the relationship goes both ways. Sport provides interest for the media to cover and helps different media companies to sell newspapers, broadcast television programmes etc. Each one relies upon the other but there is a gradual trend for the media to start taking over and controlling what happens on and off the field of play. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. The History of AdvertisingTypes and Functions of AdvertisingAdvertising in mass media.Advertising agencyDomestic advertising

    For carrying out this work it is the best way to apply to of services of advertising agency. The firms having own strong advertising departments also resort to services of advertising agencies . In agencies creative and technical experts carry out advertising functions better and more effectively, than regular employees of companies.

  2. Marketing Media and Audience Feedback

    The inside page folio line is normally separated from the rest of the page by a cutoff rule. Now that an understanding of some of the elements of design have been explained, content will now be linked to this important aspect of The Sun newspaper.

  1. Semiotic Textual Analysis.

    the reader because they are at the same level of eye contact. The photo underneath the latter one is of the same young boy but with many variations. This boy is smiling cheerfully showing a mouth full of bright white teeth.

  2. Olympic Games Event

    Bowdin (2001) Five key performance areas were identified: * Energy conservation * Water conservation * Waste avoidance and minimisation * Air, water and soil quality (Pollution management) * Protection of significant natural and cultural environments These were backed by over 100 wide-ranging commitments set out in a set of Environmental Guidelines produced as part of the bid.

  1. "The Advertising and Selling Program of the Avon Cosmetics Inc."

    The advertiser reaches this fragmented audience at a higher and higher price. As the audience of a media vehicle decreases, the cost per reader of listener invariably increases. FILIPINO APPROACH Is there such thing as a Filipino ad? Frankie Lacambra, head of Link Advertising, Inc., holds, "a good as has

  2. Marketing of Nike.

    In fact, the first thing you can see is the division of the world that the company makes: North America, Europe, Asia and Latin America. Africa is excluded not only because the market for sports apparel is quite small but mainly because few people have access to the internet in this region of the world.

  1. Analyse and explain how Nike manage their customer relationships.

    "A sound understanding of consumer behaviour is essential to the long-run success of any marketing program. In fact, it is seen as a cornerstone of the marketing concept, an important orientation philosophy of many marketing managers." (Loudon 1993 p.10). Nike has undergone several processes that include brainstorming, screening, developing, and testing new products.

  2. Produce a clear understand of the Coca-Cola Company in Australia.

    To ensure that the FIFA/Coca-Cola World Ranking always reflects the current status, FIFA primarily evaluates matches played in the 12 months prior to the date on which it is issued. Performance over the previous years is also taken into account, however.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work