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Advertising is no longer solely about selling products; it is about the skill of linking human's desires with merchandise. As technology advances dramatically in recent years, the influence of advertisement

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Introduction

Advertising is not only about selling products Advertising is no longer solely about selling products; it is about the skill of linking human's desires with merchandise. As technology advances dramatically in recent years, the influence of advertisement has been expanding at a faster pace than ever. Advertisement is a system of brainwashing. It is constantly telling people that if they buy their products or use their services, all problems will be solved. Their products can fulfill their needs. Advertising simply creating needs that was non-existent and turns luxuries into necessities. Therefore, technology, which is usually benefits to society, can also facilitate the most diabolical evil. In the older days, advertising was nothing but introducing and selling products. ...read more.

Middle

Their desires are also created by the advertising. The repetitive advertising intends to brainwash its potential consumers that those products that they are selling are needs to them. As their desires intensify, lots of luxuries become necessities to them. Some people that have a clear mind may realise that advertisements are just tricks that companies use to make us buy their products. However, there are some people that really believe in it. For instance, international brands like Louis Vuitton or Gucci. The products of these brands are actually more or less the same as those from the streets that only cost less than a hundred dollars. It just that these are big brands that spend expensive investments of advertising on magazines, buses or billboards. ...read more.

Conclusion

These are all the tricks that companies use to make consumers buy their products. It is just because people are easily affected by the images that these advertising create and increase their desires. Some brands make use of advertising propaganda, such as Nike. In the advertisements, Nike uses a simple but effective phrase, "Just Do It". It also invites some famous sportsman to advertise their products. In such way, people may think that using their products, for example, running shoes, can help them run faster. Some people, especially youngsters, will believe in these advertising and buy their products. This is exactly what these companies want to get in return of spending such an expensive investment on advertising. ?? ?? ?? ?? CIS IB English A2 - Media Vivian Wong 12HF - 1 - ...read more.

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