• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertising on Television Media Essay.Advertising on television allows you to show and tell a wide audience your business, product, or service.

Extracts from this document...

Introduction

Unit 29, Advertising Production for Television Media essay ________________ Unit 29, Advertising Production for Television Advertisement is part of everyday life. Television Advertisement is one of the most important forms of advertisement. TV reaches a much larger audience than a newspapers or radio stations, and it does so during a short period of time. It reaches viewers when they're the most focused (eg: when watching favourite television programme, soup or sport broadcast.). It allows carrying a message with sight, sound, and motion, which can give the product, or service look more appealing. It gives you an opportunity to be creative and attach a personality to your business, which can be particularly effective for businesses that rely on repeat customers. Advertising on television allows you to show and tell a wide audience your business, product, or service. It allows you to actually demonstrate the benefits it. You can show how your product or service works and how it's packaged so it influences the target audience in to buying a product or service. Now a days we have huge choice of channels so there is a demand delivering the best all the time, and also the price for the placing adverts at certain times are now getting very expensive for example during the super bowl 2008 (American football championship final) ...read more.

Middle

When advert makers are looking to get an emotional response out of the audience when they watch this advert and or want to a donation from the audience. For example: - adverts that want donation to kids that live in poorer countries ask all a rhetorical question wail showing an shocking images, this is to get as much sympathy as possible from the viewers and also to for the video to stick in the viewer?s minds. But the main aim is to make them donate money, so the video need to create as big emotional response as possible. There are adverts that are aimed to scare people into stop doing wrong. There are often created with a lot of shocking video and images in an image to scare viewers that are watching. Eg: speeding adverts an aimed to shock and scare viewers in order stop them from speeding in places they shouldn?t. An example of an advert is the think advert. They shows the inside of a man organs crush after the car stops. The aim is to put fear in the viewers and also to make them stop speeding and driving carelessly. Those adverts will be targeted people drive; they will be aired during the evening because of the graphic scenes that are in the video. ...read more.

Conclusion

the adverts did not incite racial discrimination but acknowledged that a significant minority of viewers had been unintentionally offended so the advert was banned. An example of an advert being banned for misleading its viewers is the advert for Aviva bank. The advert, starring Paul Whitehouse, features a voiceover saying: "when you retire get up to 20% more income with Aviva". However four people thought that the advert was misleading and complained about the advert. Aviva claims its annuity rates are 20% or more above those of its competitors in 22% of cases. The insurer also says the inclusion of the words ?up to 20%' in the advert makes it clear not all of its annuities will be 20% above those of competitors. However, the ASA decided that compared with other open-market providers, Aviva were only able to offer 20% more income in only a small number of cases. The advert was banned by the ASA for making false claims and misleading viewers. In conclusion the advertisement industry has gone a long way since first airing in 1955 and there no doubt that it is going to advance in the years to come but to make an advert you all ways need to look at the structure, technique and most importantly the audience. Or the advert will not have its full impact. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    They must look at their employees and see where they need help. Once done they should train them so that they don't lose customers which could have an affect on sales. SWOT Analysis A particularly useful approach to examining the relationship between an organisation and its marketing environment is a SWOT analysis.

  2. Ethics In Advertising

    As mentioned, every company has a corporate image, although sometimes not quite by design. Managing a public relations image begins with a plan. The plan should complement the marketing and advertising strategies so the organization communicates with one clear voice.

  1. The History of AdvertisingTypes and Functions of AdvertisingAdvertising in mass media.Advertising agencyDomestic advertising

    Yes 2 Sometimes 80 Never 18 What advertising you prefer. Informing 90 Propaganda 10 What advertising you notice more often. Newspapers and magazines 32 TV 100 Radio 18 External 26 Whether advertising is necessary in the society. Yes 98 No 2 Whether advertising is information.

  2. Marketing Media and Audience Feedback

    These areas will be explained and discussed in more detail throughout. However, I will also be aware of the criticism of marketing media and audience feedback as well. A number of aspects of marketing media, especially promotion, are the subject of criticism with relation to audience feedback.

  1. Marketing Case Study - Cadbury beverages: Relaunching Crush Brand

    Differences are to note for diet soft drinks (30% for concentrate producers and 12% for bottlers). D) Product and brands categories The leader of flavors is Cola with two-thirds of total carbonated soft drink sales. Other flavors (orange, lemon, cherry, root beer)

  2. Analysing TV Advertising - The Guinness surfers advertisement and the Levis Odyssey Advertisement, directed ...

    characters are breaking through walls, they throw their legs forwards and into them first, as if the levis are the harsh, impenetrable force which is smashing the bricks, something that we all know is impossible. The target market for this advertisement is teenagers and young adults, who can relate to

  1. Media Analysing 2 holiday adverts, india and disneyland paris

    On the other hand advert one has used a different font from the main text making this the more attractive advert in some ways. Advert one is direct to the reader the language and sentencing allows the reader to be in the spotlight one they are in the resort.

  2. Puffery in Advertising

    Puffery is one benign means advertisers use to grab that attention (Boudreaux, 1995, "Puffery" in Advertising, http://www.mises.org/freemarket_detail.asp?control=228&sortorder=articledate [Accessed on 2 October, 2005]). In this paper, the main ethical issue is whether does puffery in advertising ethical? The author is going to use five ethical theories to analyse puffery in advertising.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work