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Advertising: Wanting It, Selling It.

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Michael Ngo English 109W Essay Assignment #1 11/4/2003 Advertising: Wanting It, Selling It For any company to get the message out to the public that it has a great product or service they must advertise. The concept of advertising products is quite simple. A company produces a product, hires an advertising company to promote it, then when the consumer sees the advertisement, he/she may or may not decide to purchase it. That decision depends on how effective the advertisement was, and whether or not the product fits the consumer's life style. A consumer would not want to purchase a product or service that is not needed. Advertisers use many different persuasion methods to try and sell their product or service. They attract attention to their advertisements through magazines. There are so many products and services to be sold. It seems that almost anything can be advertised in some form or fashion. To accomplish effective advertising, bold and effective statements and/or slogans along with attractive visual, and sometimes humorous, effects are needed to gain consumer attention. ...read more.


TIME magazine for instance, provides a good source of current events, entertainments, and advertisements. Articles consist of "the current economic crisis" and interviews with business CEOs such as Michael Dell, the CEO of Dell computers. This magazine is intended to the adult audience with conservative lifestyles. During my research, I discovered an ad about a Jeep vehicle. The slogan, "Only on a Jeep," implies a very simple and effective statement for the viewer. The ad promotes its product by an outdoor setting consisting with cloudless sky, fresh tress, and clear waters. The dual colors of the sky combining with a smooth reflection of the water provide a very soothing and relaxing image. Additionally, with the person standing next to the lake and a dog chasing after a stick, the Jeep vehicle blends perfectly to the environment due to its 4x4 capabilities and a rugged look. This ad portray a message that by owning a Jeep vehicle would provide a more calm and peaceful lifestyle. Another magazine that was discovered during my research is Seventeen. ...read more.


By being on top of that layer signifies a new level of independence, impendence to be free. This ad appeals to young female teens by portraying that owning a Jeep vehicle would allow a sense of it's individually. Settings of the two advertisements display a lot of comfort, portraying a fantasy stressful-free life that many would enjoy. A place even I would like to enjoy having. The only difference between the ads are the style and audience its being advertising to. Both cars really stand out in the ads because the background is slightly blurred out and the color of the surroundings is mostly dark. The two advertisements have similarities. For instance, the ads both contain the sepia colors of the background providing the viewer the remembrance of outdoor colors. Advertising has grown into a great business; therefore most of the advertising today is tasteful. Advertisers have learned to use techniques that appeal to the senses, such as taste, sight, sound, and even emotions. Consumers have to make their own decisions about buying products they see advertised; therefore advertisers should be fair and true about the usefulness and effectiveness of their products. 1 ...read more.

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