• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertising: What is it for and is it right?

Extracts from this document...

Introduction

Advertising: What is it for and is it right? The media is an extremely powerful medium. It is an incredibly broad term, which covers all forms of communication, both written and oral and is something that affects every minute of our lives. The media consists of television, transmission's of news/programmes, both terrestrial, cable and digital. Radio, newspapers, billboards, advertising and the super highway of the Internet. It could be said to have the ear and the eye of the whole nation. Its powers of persuasion are such that it can make us turn against or for something effortlessly. Advertising plays an enormous part in the world of the media. It is frighteningly manipulative and persuasive and plays on our needs and desires which are frequently exploited. ...read more.

Middle

Whether it is television, radio, or newspapers, companies must find a distinct name and phrase that one can associate with their product. For example the Budweiser advert with the three frogs saying BUD-WEIS-ER. A lot of viewers found themselves repeating it with friends. Even though this is not a very long or difficult idiom it was very successful and this I believe is a very good example of how easily an advertisement can entice a customer. Advertising has been blamed for a great variety of negative social impacts. One of the major criticisms received by advertising is that it forces people to buy things they don't really need, often by projecting negative emotions such as fear, anxiety or guilt upon the consumer. ...read more.

Conclusion

In opposition, advertisers state that the public is intelligent enough to, and quite capable of, making up its own mind and will definitely not buy anything they do not want or need. People are not inclined to be swayed by false claims that they need a particular product, and will usually be very discriminating in what they take as being true, when it comes to advertising. In fact, advertisers would say that there are many positive social impacts on our society from advertising. Advertising can be used to increase awareness in society about particular issues, and in so doing, becomes a form of education. Anti drug advertising such as "It's OK to say NO", and drink driving campaigns are just two examples of how society uses the advertising industry as a means to promote public welfare. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. The History of AdvertisingTypes and Functions of AdvertisingAdvertising in mass media.Advertising agencyDomestic advertising

    In addition, a significant amount of all United States advertising dollars is invested in miscellaneous media, such as window displays, free shopping-news publications, calendars, skywriting by airplanes, and even sandwich boards carried by people walking in the streets. In the United States a wide range of advertising media has been developed from sources which potential importance formerly was ignored.

  2. Marketing Media and Audience Feedback

    advertising such as: * Trailers/posters * Television/radio commercials * Sponsorship o Indirect advertising such as: * Feature articles * Guest appearances on chat shows o Promotions: * Competitions/sponsorships * Merchandising * Road shows o Advertising criteria: * Legal * Ethical * Meet the standards of the ASA and other official

  1. Puffery in Advertising

    Therefore, based on the above analysis, puffery is ethical. Based on Appendices 4 and 5, although advertisers utilize SARS and terrorism to terrify customers and create the irrational purchase, however, according to Milton Friedman and Craig Smith, the social responsibility of business is to increase its profits or maximize profit,

  2. The Hoboken Happenings television show and its accompanying Internet web site.

    market, it may need to reduce production for that market and increase the production of family oriented shows. * Pricing: The advertising pricing model is competitive with local market rates. This model will position us to be profitable at the end of year one.

  1. Promotions & Advertising

    Lanc�me can reinforce awareness among its target market by sponsoring an event which attracts a similar target market. Advantages * This is a good way to increasing the image of the sponsor and promotes the virtues of a specific of products.

  2. Media Texts: Comparing Advertising.

    which is the printing device used by producers of professional leaflets to check their final copies before sending them for mass printing. The leaflet is in six ages, of which four are technical information about the product and its specifications.

  1. Visual basic project of the booking system

    There is not message box that ask the user if the information they enter is correct. k) I do not think I need the information command button to find out what rooms are available with a course code. l)

  2. How Media Texts Persuade Us.

    Shephard look ridiculous as does the line "slapped down", which makes her look like the small child, and she is portrayed as the victim of her own suggestion. Therefore she looks like the victim of her own suggestion. This irony is very bitter and sardonic.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work