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advertsing agency

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Introduction

An advertising agency is very important for when businesses promote marketing communication activities as they handle a part in it on behalf of a client organization. The agencies can have a small size of people to work together or even a large amount of people where thousands of employees make up the company. An advertising agency simply makes sure that they help any business reach their main goals by presenting their company in the best possible way. They help business with any advertising campaigns that help fit with the businesses budget and their marketing plan parameters. They are in charge of helping the business to be known and to do this they would have to gain details and understanding of the businesses products, their aimed customers and their company, and after gathering this different information, they would use that information to connect with the businesses Customers. Sp the advertising agency finds out what message the advertiser wants to give to the audience, where they turn that information into a piece of art work for newspaper or magazines or into a commercial for TV or cinema, or a poster, and give advice on which media should be used. When working as an agency, there are many different types of agency areas where people can work in such as 'Full- Services agency, a la carte agency, or specialist agency'. ...read more.

Middle

Describe how Fabrica will have helped United Colors of Benetton develop and deliver the marketing campaign you have chosen to concentrate in. Fabrica have up to 50 young creative selected among the best schools all over the world. 20 consultants, who are experts in their specific fields: design, photography, video, music, interactive, graphics and writing. 10 technical coordinators specialized in audio, video, new media. And then art directors, photo editors and producers. This is good for Benetton as they are able to give the best advertising campaign for Benetton where they come up with the kinds of image, which will be set for them. Fabrica having these different expertise in the advertising business, as they offer 'Naming, Brand design and Corporate image, Advertising (print, outdoor, video, radio), Media planning and acquisition, Graphic design, Product Design, Packaging, Trade fair stand etc' which help offer some of the best advertising campaign throughout the world where they are able to launch Benetton's new spring/summer clothing with different types of campaigns. As Benetton are launching new spring/summer clothing for 06, Fabrica help promote their different products and make sure that people all over the world are aware of the new launches coming. Fabrica has designed a Benetton website for customers to see the collections of the new types of clothing, promotions which is soon to be launch on posters, catalogues or even magazines, and updates of Benetton's new products. ...read more.

Conclusion

The photography departments are the one who choose which models is going to be used, and how the photo is going to be taken and which of Benetton's Spring/Summer 06 products is going to be worn by the models to and which photographer is going to take the pictures to advertise on each other those advertisements. Furthermore the Visual Communication department is central to most of Fabrica's activities and all the communication involves visual designs, it is good for United Colors of Benetton. Using these different departments in Fabrica will be good for the United Colors of Benetton, as they are offering many different services on what they are going to do to promote their new Spring/Summer clothing. As Fabrica have up to 50 young creative selected among the best schools all over the world. 20 consultants, who are experts in their specific fields: design, photography, video, music, interactive, graphics and writing etc, they are able to give Benetton a top quality advertisement and help them on what would be good to suit their clothing line they want to launch. Having these top experts would give them an advantage on advertising as they would know what the public would like and what is required for people to get attract to their new stores and making existing customers aware of their new launch. ...read more.

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