Downloadable Software
Many software businesses have their own websites where so can download upgrades for their current product. Sometimes these are free or you have to pay for them. It is also possible for people to pay and download software from the website. Many Gaming producers have patches and upgrades for their Games for download for their website.
My suggestion is that Game should contact the games produces and have newly available software downloadable form their website. Customers that have brought the games keep the product number and when they want to download an upgrade for a game go to the website and type it in. This however, can only be done with PC games. This will be beneficial for game as they will be seen as helping the consumer with achieving the best gaming experience. Instead of customers going to the game’s producer’s website they just have to go to one website and get all there downloading needs sorted. This causes less hassle for the consumer and builds good relations with customers.
Hints and Tips
Many people have produced websites based around hints and tips for people having trouble with Games. These websites have a whole load of games and free information for people who are stuck on a particular level of a game.
My suggestion is that Game produces their own hints and tips page for their website. The difference will be that customers will get rewarded for looking up the information form the Game website. The way this will work is that a customer will go to the website type in the product number of the particular game with his/her reward card number. This way the person will be rewarded by extra points on the reward card. In doing this Game are solving any difficulties the customer is having with the game he/she has purchased and rewarding them at the same time. This will increase customer satisfaction and maybe increase sales.
All these changes will have an affect on a Games different functional area. I will now look at the changes that would have to be made to the functions of the business.
Human Resources
Human resources deal with the training and development of staff within a business. To bring about these changes the human resources director would have to retrain current staff and change the training programme for new staff.
Marketing
There is a marketing director with staff working under him. There job is to promote their stores in a certain way so they get across a distinct brand image. Another one of their jobs is to promote games along side the producer. A new job for marketing would be the best way to promote these changes made to game.
Administration
This is the link, which ties all the different functional areas together. The management operations director is in charge of seeing that everything is running smoothly across the different functional areas. The changes made to Game’s quality control will not have that much of an effect on this department.
Buying and Selling
There are many directors who look after the sales. These are split up into North and South and there is a European sales director. This department is in charge of the sales that each Game store makes. There is also a buying director who takes care of purchasing stock. In this department they would spend money on maybe improving ICT as most of the changes are ICT related. They would also have to buy new software for producing online games.
Finance
The finance of Game group is a lot like any other businesses finance group. They take care of the financial aspects of the Game Group things like expenditures and turnovers. The changes will not have that much of an effect on this department. #
Research and Development
Game is a retailer they provide a service they do not actually make the games. Research would be mainly devoted to see if Game can capture more of a market share. The new media director would look into new ways to promote their business. He would look at ways of expanding on the internet and Digital television. New business development director would look to diversify into new markets. The changes would affect this part of Game to research and develop new aspects to improve quality control. Research would have to go into online gaming on their website this is one of the changes. The second change they would have to develop their current website to enable people to download software from it. The third change would involve research into finding hints and tips for games and putting it up on the website.
