Amazon.com, a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995

latest advancement in entertainment products. Looking back from the two companies described, Amazon.com offers its customers a wide range of other items besides entertainment products, while on the other hand; Columbia House has been in business longer than Amazon.com, and music entertainment was all that was offered. Just recently, Columbia House has announced their new strategic marketing plan to reach their customers and to broaden their product line. It seems though that Amazon.com is way ahead of the game. June 6, 2003-Amazon.com (www.amazon.ca) today launched two new stores, Software and Computer & Video Games. These new stores mark the first expansion of Amazon.ca\'s product offering beyond books, music, videos and DVDs, allowing customers to now also find and discover a broad selection of software and computer and video games titles, as well as video game consoles and accessories, at Amazon.ca. In addition to making it simple for customers to shop a wide range of hot new releases and hard-to-find titles from the comfort of their home or office, these new stores feature the same low prices customers have come to expect from Amazon.ca. Software and computer and video game products are also eligible for Amazon.ca\'s everyday Free Super Saver Shipping on orders over $39. Software and computer and video games are the most requested new product categories by Amazon.ca customers, and they are pleased to respond by launching two new stores dedicated to offering deep selection, helpful content and great prices in these categories. They have added thousands of software titles, computer games, and video games and consoles to their selection, all with low prices and free shipping on orders over $39. The new Amazon.ca Software store offers a vast selection of titles for several operating systems, including Linux, Unix, Macintosh, Microsoft Windows, DOS and OS2, to name a few. Visitors can browse the store by category, bestsellers, platform, or new and future releases to find. These items can be bought used as well. This is why Amazon.com is a very competitive business. They have new and used items to sell to fit the budget of any consumer. Now on the other hand, Columbia House has just signed a strategic consulting agreement with Majesco, one of the fastest growing publishers of interactive entertainment software. Together, the companies will market and sell video games to the 11 million members of the Columbia House DVD and Music Clubs. The first phase of the new strategy launches on June 11 with an announcement of the offering targeting Columbia House抯 DVD membership base. Research shows that there is a major demand for video games among DVD and Music club members. The marketing and selling of video games makes sense on many levels, extending product offerings while considerably improving members?experience. This was a natural development of the Columbia House business, and they believe Majesco is the right partner to help them implement it. Majesco is recognized both for its rank as a video game publisher and its strong relationships in the video game development, publishing and retail communities. The company will assist Columbia House in procuring all game-related products from all major video game publishers, including new releases, pre-orders, greatest hits, and close-out titles. In addition, Majesco will provide merchandising, co-op advertising and strategic consulting. Also Columbia House is using interactive entertainment software to market their video games and hopefully other electronic entertainment that Columbia House wants to market. This is a good market strategy and builds reputation for Columbia House. The two companies pulled together their knowledge of the entertainment business and added a new product to attract more customers and make the company more marketable. This was a large marketing mix, to sign with another name to help strategize their video game market. Coming on board with their new market strategy that Columbia has to offer, Amazon.com is still ahead of the game. It thought of the idea first and marketed immediately and now it is number one in e-business in videos and video games. Now that Columbia House is using the Internet to market their video games products, it will be interesting to know what Amazon.com will come up with next to market in the near future. Work Cites: Amazon Investors relations 揚ress releases? 2003< http://www.amazon.com/ir 揟he best deals in music, movies, and more? 2003