• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Amazon.com, a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995

Extracts from this document...


Amazon.com, a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers earth\'s biggest selection. Amazon.com seeks to be earth\'s most customer-centric company, where customers can find and discover anything they might want to buy online, and activities to offer its customers the lowest possible prices. Amazon.com and other sellers list millions of unique new and used items in categories such as apparel and accessories, electronics, computers, kitchenware and housewares, books, music, DVDs, videos, software, computer and video games just to name a few. One of their competitors, Columbia House was first launched in 1955. Over the past 50 years, Columbia House has grown to become the world\'s largest direct marketer of not only music, but DVDs and videos. Throughout the company\'s history, a promising technology has become a stable corporate trademark. From cassettes and CDs to videos and DVDs, Columbia House has created a club that has time after time met the public\'s demand for the latest advancement in entertainment products. ...read more.


Software and computer and video game products are also eligible for Amazon.ca\'s everyday Free Super Saver Shipping on orders over $39. Software and computer and video games are the most requested new product categories by Amazon.ca customers, and they are pleased to respond by launching two new stores dedicated to offering deep selection, helpful content and great prices in these categories. They have added thousands of software titles, computer games, and video games and consoles to their selection, all with low prices and free shipping on orders over $39. The new Amazon.ca Software store offers a vast selection of titles for several operating systems, including Linux, Unix, Macintosh, Microsoft Windows, DOS and OS2, to name a few. Visitors can browse the store by category, bestsellers, platform, or new and future releases to find. These items can be bought used as well. This is why Amazon.com is a very competitive business. They have new and used items to sell to fit the budget of any consumer. ...read more.


In addition, Majesco will provide merchandising, co-op advertising and strategic consulting. Also Columbia House is using interactive entertainment software to market their video games and hopefully other electronic entertainment that Columbia House wants to market. This is a good market strategy and builds reputation for Columbia House. The two companies pulled together their knowledge of the entertainment business and added a new product to attract more customers and make the company more marketable. This was a large marketing mix, to sign with another name to help strategize their video game market. Coming on board with their new market strategy that Columbia has to offer, Amazon.com is still ahead of the game. It thought of the idea first and marketed immediately and now it is number one in e-business in videos and video games. Now that Columbia House is using the Internet to market their video games products, it will be interesting to know what Amazon.com will come up with next to market in the near future. Work Cites: Amazon Investors relations ?ress releases? 2003< http://www.amazon.com/ir ?he best deals in music, movies, and more? 2003 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Internet section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Internet essays

  1. In assessing the competitive position of a large online trader, we would use the ...

    retail chains, Barnes & Noble and Borders, were competing to be the largest and most profitable bookstore in the country. Barnes & Noble operates Barnes & Noble stores as well as Bookstop, Bookstar, B.Dalton, Doubleday, and Scribner's Bookstores (Barnes and Noble, 1999). Borders operates Borders bookstores and Waldenbooks (Borders, 1999).

  2. E-commerce Technology

    It uses Structured Query Language (SQL), the standard database query language worldwide. Welling and Thomson (2005, p. 3) also believe that "MySQL is the world most popular open source database and has won the Linux Journal Readers' Choice Award on a number of occasions."

  1. Evaluation of Two Commercial Multimedia products. oth products are professional animations which have ...

    The text of this animation is appropriate for its audience and help to keep the user's interest till the end. I will include sound and text on my animation so that the users can understand the story easily by listening or reading it.

  2. The Computer and Video Game Environment

    They are not remotely interested in video games and tend to be older people and women. Full age, gender and socio-economic details are shown in the Appendices. * Hardware sales are increasing. Handheld consoles did especially well in 2006 * Sales of new platforms such as Xbox 360 also boosted the market for hardware.

  1. Video Games and Consoles

    Legality involving games is also a big business these days as each game that is created is given a suitable age rating according to the detail in that title. For example if a game consisted of a lot of sexual references, bad language and bloody scenes it would automatically be

  2. Setting up a good video shop.

    Strategy and implementation summary The video shop is planning for slow growth every year expanding to get more new releases even ones from different countries i.e. Indian films. Promotion Strategy Our video shop will be promoted by: - � Flier distribution to consumer's homes within a five-mile radius � Newspaper

  1. This essay will be based upon the video games industry, describing and accounting for ...

    Kids were hooked on games in the arcades and wanted to bring the experience into the household. Nowadays, video games are a big market and throughout the past few years, the industry has boomed into a very large business where big companies like Nintendo, Sega, Sony and Microsoft are fighting to be the best.

  2. Design and create a website for a company of my choice. I have decided ...

    Using the internet gives everyone an advantage to see all the advertisements being showed, this will develop their advertising campaign as it can be viewed world-wide and it will produce more customers. The advantages of using the spreadsheet to handle the figures are: * It does the calculations for you

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work