• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Amazon.com, a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995

Extracts from this document...


Amazon.com, a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers earth\'s biggest selection. Amazon.com seeks to be earth\'s most customer-centric company, where customers can find and discover anything they might want to buy online, and activities to offer its customers the lowest possible prices. Amazon.com and other sellers list millions of unique new and used items in categories such as apparel and accessories, electronics, computers, kitchenware and housewares, books, music, DVDs, videos, software, computer and video games just to name a few. One of their competitors, Columbia House was first launched in 1955. Over the past 50 years, Columbia House has grown to become the world\'s largest direct marketer of not only music, but DVDs and videos. Throughout the company\'s history, a promising technology has become a stable corporate trademark. From cassettes and CDs to videos and DVDs, Columbia House has created a club that has time after time met the public\'s demand for the latest advancement in entertainment products. ...read more.


Software and computer and video game products are also eligible for Amazon.ca\'s everyday Free Super Saver Shipping on orders over $39. Software and computer and video games are the most requested new product categories by Amazon.ca customers, and they are pleased to respond by launching two new stores dedicated to offering deep selection, helpful content and great prices in these categories. They have added thousands of software titles, computer games, and video games and consoles to their selection, all with low prices and free shipping on orders over $39. The new Amazon.ca Software store offers a vast selection of titles for several operating systems, including Linux, Unix, Macintosh, Microsoft Windows, DOS and OS2, to name a few. Visitors can browse the store by category, bestsellers, platform, or new and future releases to find. These items can be bought used as well. This is why Amazon.com is a very competitive business. They have new and used items to sell to fit the budget of any consumer. ...read more.


In addition, Majesco will provide merchandising, co-op advertising and strategic consulting. Also Columbia House is using interactive entertainment software to market their video games and hopefully other electronic entertainment that Columbia House wants to market. This is a good market strategy and builds reputation for Columbia House. The two companies pulled together their knowledge of the entertainment business and added a new product to attract more customers and make the company more marketable. This was a large marketing mix, to sign with another name to help strategize their video game market. Coming on board with their new market strategy that Columbia has to offer, Amazon.com is still ahead of the game. It thought of the idea first and marketed immediately and now it is number one in e-business in videos and video games. Now that Columbia House is using the Internet to market their video games products, it will be interesting to know what Amazon.com will come up with next to market in the near future. Work Cites: Amazon Investors relations ?ress releases? 2003< http://www.amazon.com/ir ?he best deals in music, movies, and more? 2003 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Internet section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Internet essays

  1. In assessing the competitive position of a large online trader, we would use the ...

    Borders operates Borders bookstores and Waldenbooks (Borders, 1999). In the late 1990's both of these chains were earning net incomes in the tens of millions of dollars. In the first six years of Amazon's operations, the company incurred annual net losses due to high operating expenses. Also, Barnes and Noble and Borders both launched web operations in 1997 that have continued to be unprofitable.

  2. The Computer and Video Game Environment

    43 38 45 Gamestation 20 13 16 16 Music/electrical 19 32 23 22 Non-specialists 12 18 28 24 Supermarket 13 22 16 14 This table shows which websites were used to purchase video game consoles or game software in the last 12 months, July 2006.

  1. What is e-commerce used for?

    out about the new website and for them to get used to it. We will be looking out for any complaints people have about the website. December By this time the website should be up and running, customers who have been using the internet site will be well established with it.

  2. E-commerce Technology

    Recent research it shows that PHP overtaking ASP.net as the most scripting language been used today. Table 2 Comparison of PHP and Asp.net PHP 4 PHP 5 ASP.NET Software price free free free Platform price free free $$ Speed strong strong weak Efficiency strong strong weak Security strong strong strong Platform strong strong weak (IIS only)

  1. Design and create a website for a company of my choice. I have decided ...

    I think that the website will be a success and give us a way forward into the future targets that we will face. We will be aiming to expand our business. The information I have been researching relates to the facilities of the website.

  2. Which sources of knowledge- books, web sites, the media, personal experience, authorities or some ...

    This all to make sure it is correct. Of course one cannot ever be completely sure about this but it is a process that makes it more reliable. For the less commercial sites one can look if the name of the author is published.

  1. Evaluation of Two Commercial Multimedia products. oth products are professional animations which have ...

    This buttons are very useful as it allows the user to skip the scene or start the story again if they have missed any scene. I will also make that I use buttons on my animation so that user have some flexibility and can navigate easily.

  2. Video Games and Consoles

    Legality involving games is also a big business these days as each game that is created is given a suitable age rating according to the detail in that title. For example if a game consisted of a lot of sexual references, bad language and bloody scenes it would automatically be

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work