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Amazon.com, a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995

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Introduction

Amazon.com, a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers earth\'s biggest selection. Amazon.com seeks to be earth\'s most customer-centric company, where customers can find and discover anything they might want to buy online, and activities to offer its customers the lowest possible prices. Amazon.com and other sellers list millions of unique new and used items in categories such as apparel and accessories, electronics, computers, kitchenware and housewares, books, music, DVDs, videos, software, computer and video games just to name a few. One of their competitors, Columbia House was first launched in 1955. Over the past 50 years, Columbia House has grown to become the world\'s largest direct marketer of not only music, but DVDs and videos. Throughout the company\'s history, a promising technology has become a stable corporate trademark. From cassettes and CDs to videos and DVDs, Columbia House has created a club that has time after time met the public\'s demand for the latest advancement in entertainment products. ...read more.

Middle

Software and computer and video game products are also eligible for Amazon.ca\'s everyday Free Super Saver Shipping on orders over $39. Software and computer and video games are the most requested new product categories by Amazon.ca customers, and they are pleased to respond by launching two new stores dedicated to offering deep selection, helpful content and great prices in these categories. They have added thousands of software titles, computer games, and video games and consoles to their selection, all with low prices and free shipping on orders over $39. The new Amazon.ca Software store offers a vast selection of titles for several operating systems, including Linux, Unix, Macintosh, Microsoft Windows, DOS and OS2, to name a few. Visitors can browse the store by category, bestsellers, platform, or new and future releases to find. These items can be bought used as well. This is why Amazon.com is a very competitive business. They have new and used items to sell to fit the budget of any consumer. ...read more.

Conclusion

In addition, Majesco will provide merchandising, co-op advertising and strategic consulting. Also Columbia House is using interactive entertainment software to market their video games and hopefully other electronic entertainment that Columbia House wants to market. This is a good market strategy and builds reputation for Columbia House. The two companies pulled together their knowledge of the entertainment business and added a new product to attract more customers and make the company more marketable. This was a large marketing mix, to sign with another name to help strategize their video game market. Coming on board with their new market strategy that Columbia has to offer, Amazon.com is still ahead of the game. It thought of the idea first and marketed immediately and now it is number one in e-business in videos and video games. Now that Columbia House is using the Internet to market their video games products, it will be interesting to know what Amazon.com will come up with next to market in the near future. Work Cites: Amazon Investors relations ?ress releases? 2003< http://www.amazon.com/ir ?he best deals in music, movies, and more? 2003 ...read more.

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