• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

An Analysis And Comparison Of Two Car Advertisements Seen on ITV 1 On A Sunday Evening.

Extracts from this document...

Introduction

An Analysis And Comparison Of Two Car Advertisements Seen on ITV 1 On A Sunday Evening. The Ford Mondeo And the Toyota Yaris are cars that are seen on ITV 1 on a Sunday evening. The Ford Mondeo advertisement starts of with an old, rusty car, then there is a man sitting inside the house listening to classical music. The man looks out of the front window and he shows the audience his face, which it looks like he is being thoughtful. After the man shows the audience the look on his face, he looks towards the bottom of the stairs when this pair of legs shows on screen. The girl shows her face and tells the man bye after she passes him. The man gets up, opens the front door and tells the two about "safety" and the man goes back in and the advertisement shows us the boy and girl's shocked faces. ...read more.

Middle

The woman turns this camera onto her car. In the fourth shot, it shows that the guard is still watching the football match on the mini-TV. The camera shows the woman coming out of a lift. The security guard nods his head and smiles at the woman and she does the same back to him. At the end of the advertisement, the camera is moving from long shot to mid shot towards the car, and then the logo and slogan comes on. Both of the advertisements last five seconds apart from each other. The Ford Mondeo advertisement lasted thirty seconds and the Toyota Yaris advertisement lasted twenty-five seconds. The camera shots are important in advertisement because it makes people think "Should I get that?" or "Should I go see it?" There are a few important scenes in both advertisements. In the Ford Mondeo advertisement, the first important scene is when the father talks about "Precautions", the boy and girl look at each other with a shocked face. ...read more.

Conclusion

The two advertisements have neat cut shots all the through the advertisement. In the Ford Mondeo advertisement, the music at the beginning of the advertisement is classical music, and at the end of the advertisement, the girl plays 'I'm too sexy...' because she and the boy are having fun in the car. In the Toyota Yaris advertisement, the music is not a recognisable piece of music but it is like a kind of mysterious tune and the music lasts all the way through the advert. The graphics in both advertisements are similar, because at the end of the two advertisements, they show the logo and the slogan right at the end of the advertisements. In the Ford Mondeo advertisement the slogan is for this advertisement is "Designed for living, engineered to last." The Toyota Yaris advertisement 's slogan is "New Yaris. You could love it too much." The overall message for the Ford Mondeo advertisement is "feel the safety of the car." It means that you can be safer in the car than any other car. The overall message for the Toyota Yaris advertisement is "Become very fond of the car. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Advertisement Analysis

    This helps to promote it. The text in advertisement 2 is big and has been written in uppercase letters. This helps to make the text stand out and also lets the viewer clearly see the slogan. This also helps in the selling process.

  2. Marketing Media and Audience Feedback

    These are often provided of a weekend to tie-in with the free weekly supplement or pull-outs. Publicity also helps promote the newspaper by use of arranged talks, event sponsorship, conducted poll or survey or staged debate, often given by celebrities or even MPs.

  1. Romeo 1

    I am also of the option that many people do not like to ride a bike so that will encourage them to ride a bike. I think that the article reaches its target audience because its simple and effective also very easy to understand in other cases this wouldn't reach

  2. Essay on sexual stereotyping in two advertisements

    and a boy for the kitchen there maybe some outrage or sense of strangeness as in most advertisements there are certain 'girls things' which are only advertised for girls and certain 'boys things'. For example when action heroes such as Spider man, Action man or Super man are advertised there are never any girls on the page.

  1. Comparing three car advertisements.

    This works well as men aspire to fast sports cars and so this car is perfect for them. Therefore, this advertisement will attract their attention. The target audience of the three advertisements differ considerably and these are apparent immediately. The RVT S3 is a car that is made by RVT

  2. Media - Looking at car adverts.

    Also the wheels are blurred and semi-transparent which shows that the car is going at a fast pace. The colour of the car also helps the picture as it stands out and is more prominent against the colours of the backdrop.

  1. Deconstruction of the sequence of advertisements for the Fiat Punto.

    While they are driving down the road there are many young and attractive women strolling by. The man begins to watch them and the camera is placed at his eye level as he is focusing of the bottoms and the breasts of the women.

  2. Choose two advertisements that are closely related. Compare and contrast the two advertisements.

    The writer makes the PC sound very easy to use. The writer personifies the computer as though it was human. The writer points out the disadvantages that people find in computers and makes it an advantage. For example the software that the computer has is usually hard to install but not with this PC.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work