• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

An Analysis And Comparison Of Two Car Advertisements Seen on ITV 1 On A Sunday Evening.

Extracts from this document...

Introduction

An Analysis And Comparison Of Two Car Advertisements Seen on ITV 1 On A Sunday Evening. The Ford Mondeo And the Toyota Yaris are cars that are seen on ITV 1 on a Sunday evening. The Ford Mondeo advertisement starts of with an old, rusty car, then there is a man sitting inside the house listening to classical music. The man looks out of the front window and he shows the audience his face, which it looks like he is being thoughtful. After the man shows the audience the look on his face, he looks towards the bottom of the stairs when this pair of legs shows on screen. The girl shows her face and tells the man bye after she passes him. The man gets up, opens the front door and tells the two about "safety" and the man goes back in and the advertisement shows us the boy and girl's shocked faces. ...read more.

Middle

The woman turns this camera onto her car. In the fourth shot, it shows that the guard is still watching the football match on the mini-TV. The camera shows the woman coming out of a lift. The security guard nods his head and smiles at the woman and she does the same back to him. At the end of the advertisement, the camera is moving from long shot to mid shot towards the car, and then the logo and slogan comes on. Both of the advertisements last five seconds apart from each other. The Ford Mondeo advertisement lasted thirty seconds and the Toyota Yaris advertisement lasted twenty-five seconds. The camera shots are important in advertisement because it makes people think "Should I get that?" or "Should I go see it?" There are a few important scenes in both advertisements. In the Ford Mondeo advertisement, the first important scene is when the father talks about "Precautions", the boy and girl look at each other with a shocked face. ...read more.

Conclusion

The two advertisements have neat cut shots all the through the advertisement. In the Ford Mondeo advertisement, the music at the beginning of the advertisement is classical music, and at the end of the advertisement, the girl plays 'I'm too sexy...' because she and the boy are having fun in the car. In the Toyota Yaris advertisement, the music is not a recognisable piece of music but it is like a kind of mysterious tune and the music lasts all the way through the advert. The graphics in both advertisements are similar, because at the end of the two advertisements, they show the logo and the slogan right at the end of the advertisements. In the Ford Mondeo advertisement the slogan is for this advertisement is "Designed for living, engineered to last." The Toyota Yaris advertisement 's slogan is "New Yaris. You could love it too much." The overall message for the Ford Mondeo advertisement is "feel the safety of the car." It means that you can be safer in the car than any other car. The overall message for the Toyota Yaris advertisement is "Become very fond of the car. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Advertisement Analysis

    This also helps in the selling process. The text used in advertisement 3 is quite small. This is because it isn't as important. It is just adding humour by explaining why the glass is smashed. This helps the viewer to understand the advertisement more easily. The anchor in advertisement 1 is the sentence "some things get better

  2. A Comparison of Two Types of Display Advertisements

    The man is relaxing on the beach looking out towards the sea to give an impression of freedom. He is standing casually portraying an image of complete relaxation, carelessness and mellowness. There are no props in the image to add to the felling of simplicity.

  1. Introduction to Semiotics and Communication - An Analysis of an Advertisement

    However, the lighting on the model's face gives the appearance of looking up to something surreal, and in so doing, the model's face also reflects and radiates the transcendent power. Furthermore, the silhouette of the model on the red background produces a mysterious effect, and by doing so, makes her even more dynamic.

  2. Choose two advertisements that are closely related. Compare and contrast the two advertisements.

    They provide help line so that the reader knows there will be help provided if needed whatever time of the week or day. The humour may be intended to discourage the buyers to dwell on the price. The advert has a powerful punchline.

  1. A comparison of advertisements over time.

    Advertisers have learnt that for an advertisement to have effect, an impact must therefore be made quickly, which is a reason why the heading of advertisement D is a question, and already humour is being used. This is what makes the audience want to know more about the product, and therefore read on.

  2. Romeo 1

    I am also of the option that many people do not like to ride a bike so that will encourage them to ride a bike. I think that the article reaches its target audience because its simple and effective also very easy to understand in other cases this wouldn't reach

  1. Marketing Media and Audience Feedback

    page, achieved in newspaper design by staggering headlines, stories and pictures on the page. The unity concept of newspaper design is also used to tie the page together, and therefore the page is not divided into one, two or more sections.

  2. Essay on sexual stereotyping in two advertisements

    In addition, the two advertisements I am studying are from an Argos catalogue, which sells a vast range of products from cupboards to toys. The advertisements, which I am using as evidence of sexual stereotyping, are from the toy section, which are aimed at children.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work