An analysis of how "bliss" magazine appeals to its target audience.

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An analysis of how “bliss” magazine appeals to its target audience

        The magazine market is very competitive, there are a great deal of other magazines for young girls to choose from like “J-17”and “Mizz”, so the publishers must make sure that there magazine is chosen other all of the others. “bliss” is published by “ElapElan Network” and the companies main goal is to make money, that is why “Elan” have a wide range of magazines for example “Max Power”, “Kerrang”, “FHM” and “Smash Hits”, so the company publish magazines for a lot of different target audience. The publishers of “bliss” also have a very clear idea of what their target audience is, on their web site they have description of what the “bliss” reader is: “15…a dreamer and a optimist …long to be famous…passionate about Dawsons creak…had a few dates…no serious…yet. She loves her friends…Saturdays hanging out…get her Buffy look” the fact that they have gone to such great detail in the description means that they can aim there magazines for maximum sales.

        The front cover of any magazine is extremely important. This is because when you are looking for which magazine you are going to buy it is the front cover that is what is going to attract you to each individual magazine. “bliss” magazine is targeted at young girls who are aged 7-19 years old. There are several ways that this magazine targets its audience. There is a combination of presentational features used and attention to relevant content ensures that the magazine will be extremely attractive to its target audience.

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        There is a large picture that takes up most of the page. It is of Reese Witherspoon, a young actress who is quite young and very pretty, this corresponds to a teenage female because many of the potential readers will want to be like this. Reese Witherspoon  has a  happy expression. The reason that she is used is because she appeals to young girls because readers can see how happy she is and they want to be that happy. Her happy expression suggests that the magazine is fun. All of these factors encourage the potential buyer to choose this ...

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