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An analysis of how "bliss" magazine appeals to its target audience.

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Introduction

An analysis of how "bliss" magazine appeals to its target audience The magazine market is very competitive, there are a great deal of other magazines for young girls to choose from like "J-17"and "Mizz", so the publishers must make sure that there magazine is chosen other all of the others. "bliss" is published by "ElapElan Network" and the companies main goal is to make money, that is why "Elan" have a wide range of magazines for example "Max Power", "Kerrang", "FHM" and "Smash Hits", so the company publish magazines for a lot of different target audience. The publishers of "bliss" also have a very clear idea of what their target audience is, on their web site they have description of what the "bliss" reader is: "15...a dreamer and a optimist ...long to be famous...passionate about Dawsons creak...had a few dates...no serious...yet. She loves her friends...Saturdays hanging out...get her Buffy look" the fact that they have gone to such great detail in the description means that they can aim there magazines for maximum sales. ...read more.

Middle

Also Reese Witherspoon looks about 16 which will attract 16 year olds to buy this magazine. She is also married to Ryan Phillippe, which is important because she is married to a man who many young girls find attractive so will envy Reese and want to be like her even more. A variety of fonts have been used in this magazine. Also the editor used a variety of colours and sizes on the front cover to attract a large female audience. The different fonts on the front covet help to break up the text so some will stand out more then others, for example the main stories that are in the magazine. The fact that the different fonts break up the text is attractive to teenager because teenagers do not like to read much and the different font make it appear that there is less to read. The colour that is used mainly is purple this is a fairly fashionable colour that attracts the teenage girls to buy this magazine rather then others. ...read more.

Conclusion

This is in the form of direct speech and sounds like someone speaking because it makes the reader want to read the rest of the article and we are encourage to buy the magazine to find out what happens. Beneath this direct speech we read "meet the girl who'll be 15 forever" which is extremely intriguing so you like to find out the rest of the story. To conclude I think that the magazine cover is effective at enticing the potential buyer to purchase this magazine and then read it. I think that teenage girls would chose this magazine instead of any others because it uses good presentational devices, a large of a relevant image, and it has good usage of a variety of appealing font types, colours and size. These are used to attract the buyer. The magazine front cover also features very good use of language, informal and very chatty. The front cover also has alliteration, which is good at making the reader remember certain things and the cover also features mystery which is very effective at attracting the potential buyer to buy the magazine and find out what have happened. ...read more.

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