An analysis of the conventions the soap opera genre.

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GCSE: Media Coursework-Moving Image   Ricardo Ferreira

An analysis of the conventions the soap opera genre.

In this essay I intend to explore the genre of Soap Opera and some of the conventions that determine the genre. The Soap Opera genre is defined as “A serialized drama usually dealing with domestic problems”. Eastenders and Coronation Street are prime examples of the Genre.

        Soap Operas originated in America in the late 1950’s and started being shown in England in the late 1960’s. Soap Operas are named after the sponsors of the shows were Soap Products. These shows were a marketing strategy to sell the soap products. The ratings for the 2 Soap Operas mentioned are constantly at the top of the list. The ratings for particular episodes in which a story line is thickening have been up to 10 million viewers watching one episode.

        Increasing popularity in this genre has provided a phenomenon in spin-off products such as magazines devoted to the soaps. Actors and actresses are becoming celebrities and are appearing on talk shows because of their increasing popularity.

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        The Soap Opera Genre has it’s own identifiable conventions, some of which will be explored. My particular soap that I will be analyzing is Eastenders. The episode that I will be analyzing is the episode on Monday 25th of November 2002. The time this episode was on TV was 8:00pm. Eastenders has a great slot in the channel schedule. Prime time t.v. is from 7-9pm and Eastenders’ popularity has also come from the time it is broadcast. The episode is half an hour long. This soap opera is shown before the watershed, which means there are certain things, which cannot be ...

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