An Analysis of the Influence of Music and it's Contrasting Message on the Youth of Today.

          The songs that most strongly illustrate these elements are Ms Dynamites ‘It takes more’ and 50 cents ‘P.I.M.P’.The titles set the foundation of the songs, and have to be well thought out to interest and catch the attention of the audience.The song ‘It takes more’ generally promotes an opposing view of the gangster lifestyle, unlike 50 Cent, who promotes it in ‘P.I.M.P’.Even though both songs have similar themes the artists themselves express the message in very much different ways. The first twenty to thirty seconds of a video can determine what the remainder is about, and how it impacts the audience. In ‘It takes more’Ms Dynamite starts her video with a strong contrast. As she steps out of the trailer there is a background of a divine scenic beach, but as she carries on walking reality begins to kick in and the beach is replaced with strippers and run down sets.Ms Dynamite is wearing casual clothing portray the message of not flaunting yourself. This makes a statement that you don’t need to be made up to feel good or be happy with yourself. That is a good approach in to setting the scene and following the message through.50 Cent however, starts ‘P.I.M.P’by arriving straight into the master bedroom surrounded by girls in underwear. The room is large and white symbolising wealth and a type of heaven on the outside, relating to the phrase ‘don’t judge a book by its cover.’ Compared to Ms Dynamite’s video, 50 Cent gives the audience a false impression because Ms Dynamite expresses the true reality of the gangster lifestyle through her opening scenes

         The core of both videos is where the biggest influences are established. In ‘it takes more’ the image moves from inside the car to a newspaper picture which transforms to a colour image of a man with two women in a club. The camera zooms in on a tattoo on one of the women. It changes from saying ‘Sadie’ to ‘aids.’ The message put across in that scene is meant to enlighten you to have self-respect and not get caught up in the gangster lifestyle. A complete opposite message is put across in ‘P.I.M.P.’ A later scene in the video shows a man holding several dog leads with women on the ends as though he owns them. This implies his control, and lack of respect shown for women. A quote the lyrics that backs up this point is, ‘ I could care less how she performs in bed,’ meaning as long as she’s good in bed and making money for me, that’s all I care about. The message conveyed in that incident is that women are treated no better than dogs in the organised crime business. Comparing the videos the colours illustrated are very different. In Ms. Dynamite’s video there are very dull and dry colours, (such as black and grey) giving the effect of gangster life in reality. The contribution of the colour red symbolises death in that joining the lifestyle can mean you are gambling with your life. 50 Cent in P.I.M.P however, uses totally opposite colours like bright whites. This gives an impression of a heaven like environment. White can also signify his involvement in drugs, because the majority of drug colour is white. The camera angles used in both videos accentuate the ways each person wants to be perceived. Ms. Dynamite focuses the camera level with her face to portray the message of equality. In opposition to this 50 Cent uses camera angles from his feet looking upwards. This gives the message that he’s bigger than everyone else, God like and worthy of adoration. The way both artists present themselves in their videos gives us an insight into the kind of message they are trying to communicate.

           The messages and implications of the artist’s videos and lyrics are influenced by their similar early life experiences. Whereas Ms. Dynamite presents the reality of the lifestyle, 50 Cent exaggerates and embellishes it into something quite out of the ordinary. The impact both artists have on the audience differs. Ms. Dynamite promotes a social conscience and 50 Cent promotes his underground street culture, by romanticising the gangster image. He relies on people’s fascination with violence and the criminal element.

          In conclusion my essay shows how easily influenced the youth of today can be, through the medium of music. The messages are quite often designed to be relevant to them whether their content is good or bad. I understand that music is important and we all need it as part of our lives, but we need to realise there are many other ways to be motivated and challenged concerning life issues.