• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

An examination of the presentation of two magazine advertisements - Rolex Oyster and the 'Jewels of Aphrodite' ring

Extracts from this document...


An examination of the presentation of two magazine advertisements. There are two magazine advertisements advertising two separate products both jewellery in nature. A stainless steel Rolex watch named the 'Rolex - Oyster - GMT Mater II'. An expensive sophisticatedly designed watch for people of the wealthy businesspersons category. The other a 'Jewels of Aphrodite' silver 'exclusive Triple ring'; suitable for a gift to a lover or a self-indulged treat, this is aimed at the average workingpersons category as it says 'Need send no money now', and 'For only �75.00', both money saving phrases. Both have a key selling point. The advertisement for the 'Rolex - Oyster - GMT Mater II' key selling point is the fact that the Rolex is boldly shown in a large picture at the bottom of the page. This catches the attention of the reader and quickly conveys the subject and nature of the advertisement. This also intrigues readers to read the article, which means that they will find out more about the product and get a better understanding of the piece, therefore increasing the chance of a sale. The advertisement for the 'Jewels of Aphrodite' silver 'Triple ring' has a similar key selling point. The ring is boldly situated at the top centre of the entire page. This is the first image that the reader will acknowledge and will catch the attention of the reader and quickly convey the subject and nature of the advertisement to them. Also the title of the advertisement - 'Jewels of Aphrodite', gives an instant sense of wealth and adventure to the advertisement enticing the reader to read the rest of the article therefore increasing the chance of a sale. ...read more.


One immediate difference that is clearly visible is the background colour. The advertisement for the 'Rolex - Oyster - GMT Mater II' has a simple plain white colour background contrasting with the black font. This gives the advertisement a contemporary, sophisticated feel to it. Although it posses this quality, the colour does not have an enticing effect to the reader to draw them in to view the advertisement. This strongly affects the effectiveness of the advertisement to the reader. The 'Jewels of Aphrodite' silver 'Triple ring' however, has very enticing qualities. The background colour is a deep, rich alluring purple with complementing white, symmetrical, silhouettes of religious statues. To contrast, this already has a visual advantage over the 'Rolex - Oyster - GMT Mater II' advertisement, as it will lure more readers to it as the colours are more eye catching and attractive. It gives the advertisement a sense of mysticality, exploration, and wealth. This will make more of an impression on the readers mind and will make then remember the product, or desire the product to a higher degree. The text colour of the 'Rolex - Oyster - GMT Mater II' advertisement contrasts with the background colour making the text stand out to the reader giving it a contemporary sense. The text font is not very bold making it unpalatable to read. The colour scheme in the picture of 'Sir Norman Foster', top central to the page, is related to the advertisement. In the picture, 'Sir Norman Foster' is surrounded by completely white background and surroundings. ...read more.


This layout reflects that target audience to be average workingpersons. All that phrases presented boldly in the advertisement are all to do with low finance and superficial wealth. After a careful examination of the presentation of these two magazine advertisements I have come to the conclusion that the 'Rolex - Oyster - GMT Mater II' advertisement is the more successful advertisement. My reason for this is that the aim of this advertisement is to give the 'Rolex - Oyster - GMT Mater II' an image of sophistication, and contemporary design. It does not try to persuade the reader that they are getting a good "bargain" for their money but to make the object more desirable. The 'Rolex - Oyster - GMT Mater II' advertisement is simple and easy to digest, whereas the 'Jewels of Aphrodite' silver 'Triple ring' advertisement has a lot of information and does not convey it well. The 'Rolex - Oyster - GMT Mater II' advertisement uses almost all factual language and does not need to use imagery to sell the product. This has a greater positive effect on the reader as they feel that they are being sold genuine quality, as apposed to inferior, superficial products. The 'Rolex - Oyster - GMT Mater II' advertisement is plain and spacious, making an easy view. But the 'Jewels of Aphrodite' silver 'Triple ring' advertisement is cluttered uninviting to view. Also the 'Rolex - Oyster - GMT Mater II' advertisement uses a practical example of a consumer of the product who is approving the watch showing the reader that it is the genuine article and that they can see for themselves how superior the product really is. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. A study of the representation of women in magazine beauty advertisements, with close reference ...

    The current advertising trend of retouching women and churning out flawless images has led to models such as Gisele and Kate Moss fast becoming stereotypical. Now, when we turn the pages of a magazine, we expect to see flawless imagery of supermodels and the products they are trying to sell.

  2. Compare and Contrast Two Magazine Advertisements,

    However, their secondary purposes are different. The Gandalf advertisements secondary purpose is to inform the audience of the product. Whereas, the Peugeot 206 advertisements secondary purpose is to inform the reader about the product whilst it entertains the reader as the reader participates in the advertisement.

  1. An analysis of 5 cars advertisements assessing Image, Layout, Colour, Language and Effectiveness.

    The car is the same car, which was used in the other adverts, but this advert is advertising a new specification of the car. One main difference is the camera angle, which the car was shot at. This time it had been shot from an Aerial view, suggesting stability and

  2. How is language used in the Amnesty International adverts to manipulate the reader?

    If you fully open the leaflet there is a donation form covering two sections of the leaflet, this can show that it is vitally important to Amnesty International's campaign. There is a positive sentence at the top 'yes, I want to support Amnesty International.'

  1. Marketing Media and Audience Feedback

    This is similar for radio advertising as consideration needs to be made into time, network and date of advertising. On the other hand, retail outlets and the Internet are very effective means of advertising The Sun as they are relatively cheap and can target local, regional and national readers.

  2. Discuss and apply the theory of semiotics-'the science of the sign', to three advertisements ...

    In many advertisements, it seems that women want to be looked at; they want to exploit their beauty and femininity. In this advertisement it seems that the woman wants to do quite the opposite. The bottle in the advertisement appears to be a bottle of shampoo, and I shall assume this because her hair is a main feature.

  1. In this essay I aim to deconstruct two adverts intended to endorse two diverse ...

    Also the barbed wire expresses the person's pain and the help required. Overall this clear-cut image sends out a crystal clear hard message. To turn to the R.S.P.C.A ad, it displays images of young puppies and kittens. The images are in black and white and show that the young animals have been badly treated, as there faces look sad.

  2. The aim of this project is to systematically stylistically analyse Credit Card advertisements from ...

    These nouns are comparative to everyday needs in society and therefore carry proverbial association for the consumer. Abstract nouns are infrequent within the text, as they denote general feelings, ideas or concepts which are not pertinent to the advertisements aim to construct an evaluative text that diverges from complex notions.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work