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An explanation of the impact that either e-commerce, information technology or information systems have had on marketing.

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Introduction

BICT Report Contents PAGE 03 - 1.0 Introduction PAGE 03 - 2.0 Research Methods � 2.1 How the information was gathered � 2.2 How the information was analysed PAGE 03 - 3.0 A Background PAGE 04-07 - 4.0 Main Body Of The report � 4.1 How Companies use the internet and other medias to market products � 4.2 How They market their products � 4.3 How effective it is � 4.3a 2D Printed Media � 4.3b Television Advertising � 4.3c Internet Marketing PAGE 08-09 - 5.0 Figures and Tables � Figure A (1-4) PAGE 10 - 6.0 Conclusions PAGE 10 - 7.0 Recommendations PAGE 11 - 8.0 The Appendix PAGE 12 - 9.0 Bibliography/References 1.0 Introduction For the Business Information and Communications Technology HND module it has been asked of the students to create a report, which is an individual piece of work that is approximately two thousand words in length. It is to be based on the topic of an explanation of the impact that either e-commerce, information technology or information systems have had on marketing. This relates directly to a presentation, which was conducted in Microsoft PowerPoint. ...read more.

Middle

(Title: Principles of Marketing, Publisher: Kotler & Armstrong, Other Information: Eighth Edition) If this is used it can be seen that twice as much is spent on newspaper and magazine advertising compared with commercial television will show the importance of the printed media. Newspapers The advertisements carried will obviously depend on whether the newspaper has national or local coverage. With local papers there is always a large section of classified adverts. There are usually so many advertisements placed by the general public and small local firms that they are split up into different categories ands displayed in groups. ADVANTAGES Newspaper advertising can offer large flexibility and timelines for NIKE. As Newspapers are highly believable the have a broad acceptability over a large local and national region. DIS-ADVANTAGES The main things that could hamper the use of Newspaper advertising are that they only have a short life span. This means if NIKE was it places an advert in a particular Newspaper it may be thrown the next or the same day so it doesn't have the flexibility of a magazine. Magazines There are hundreds or even thousands of magazines covering subjects which range from those covering topics of general interested to ones on highly specialist subjects. ...read more.

Conclusion

Instead eventually, online marketing will become another important tactical tool that works along side other tactical elements in a fully integrated marketing mix. As for the use of traditional media it is clear that there is an increasing use of the traditional media types to market products. This means increasing investment and increasing costs for "NIKE" when promoting their products. This continuation of investment will just work hand in hand with the enhancements in the use of the Internet and other online and digital media. 7.0 Recommendations For a large organisation to function in a ever changing modern market when consumers are overloaded with all types of marketing it is important for companies like "NIKE" to invest heavily in new marketing ideas. These ideas can either be through the traditional methods, which have been mentioned or through innovative ideas. These ideas will arise for marketers finding spaces in a growing market. The development of new mobile phones will change the way company's direct marketing at consumers. The future of mobile phones is promising for users with new integrated video. This means marketers can direct their products any and everywhere 24hours a day to consumers. So the future is bright for electronic commerce and investments in media tools. 8.0 Appendix Figure A 9. ...read more.

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