Analyse any recent advertising campaign in terms of its technique for reaching and appealing to its target audience.
Analyse any recent advertising campaign in terms of its technique for reaching and appealing to its target audience.
Boddingtons
Boddingtons newest Chilled Cream advertising campaign introduced five new television advertisements and many magazine and newspaper supplements as well as articles written in 'The Manchester Evening News,' 'The Sunday Times,' and 'The Guardian' by Graham himself; He was also interviewed personally by Michael Parklison. In my analysation I will look at the different methods that Boddingtons used to attain and tempt their audience I will achieve this by looking at the media language, intertextuality, humour, as well as other techniques they used throughout the texts.
The main star of the Boddingtons advertisements is Graham the Cow. Graham is a male cow that is seen as being cool and a bit of a stud with the ladies. Graham is perceived as a lad, who was associated with being southern and drinking larger (Larger Lad), but he also has a northern Manchester accent. This is a strategy for broadening the market, as it will appeal to both the southern Larger Lad's and the Northern drinkers. The northern accent also reinforces the origin of the beer. Graham is represented as being very masculine; the women in the advertisements seem only to be there for his pleasure. He likes his beer and always seems to be drinking throughout the advertisements. The ideology of the way women and men are represented seems to be that the male, Graham, is very sexual and desirable to the females that appear in the advertisement. The females that we see are attractive and popular. The female is more active in these advertisement and we see her comes between Graham, the male, and outwits him for her own gain of attaining the beer for her consumption. Although we see her in a larger role it is still a supporting role and she is still represented as a sexual object.
Boddingtons
Boddingtons newest Chilled Cream advertising campaign introduced five new television advertisements and many magazine and newspaper supplements as well as articles written in 'The Manchester Evening News,' 'The Sunday Times,' and 'The Guardian' by Graham himself; He was also interviewed personally by Michael Parklison. In my analysation I will look at the different methods that Boddingtons used to attain and tempt their audience I will achieve this by looking at the media language, intertextuality, humour, as well as other techniques they used throughout the texts.
The main star of the Boddingtons advertisements is Graham the Cow. Graham is a male cow that is seen as being cool and a bit of a stud with the ladies. Graham is perceived as a lad, who was associated with being southern and drinking larger (Larger Lad), but he also has a northern Manchester accent. This is a strategy for broadening the market, as it will appeal to both the southern Larger Lad's and the Northern drinkers. The northern accent also reinforces the origin of the beer. Graham is represented as being very masculine; the women in the advertisements seem only to be there for his pleasure. He likes his beer and always seems to be drinking throughout the advertisements. The ideology of the way women and men are represented seems to be that the male, Graham, is very sexual and desirable to the females that appear in the advertisement. The females that we see are attractive and popular. The female is more active in these advertisement and we see her comes between Graham, the male, and outwits him for her own gain of attaining the beer for her consumption. Although we see her in a larger role it is still a supporting role and she is still represented as a sexual object.
