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Analyse how generic codes and conventions are used to create the identity and image of one Tabloid and one Broadsheet newspaper.

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Newspaper Essay The task of this essay is to analyse how generic codes and conventions are used to create the identity and image of one Tabloid and one Broadsheet newspaper. I am going to compare The Sun and The Daily Telegraph from 5th November 2003 on the story of Luke Walmsley being stabbed at school. Tabloids are aimed at the working class and the informal language is common place. Headlines in Tabloids are often in large capital letters and fill up most of the front page - they frequently go for comical headlines and often use puns. They are gossip newspapers and use snatched photographs. Tabloid mastheads are redtops and make them easier to pick out in the shops. Broadsheets are aimed at the business class and use formal language. Headlines are mostly serious, with just the occasional comical headline. Broadsheets tend to include more of the story on the front page. Usually there is less space taken up with pictures on the front page of a broadsheet than on a tabloid. Denotation of The Sun: * Masthead is in the top left hand corner as always. * Sub headline: "Another violent day, another innocent life" * Big headline in uppercase writing. * Big story that dominates almost the entire front page. * Kicker of the "Soham" murder case. ...read more.


A support story is the second most important story. For example, the story of the boy being stabbed, the support story is the information about the boy's family etc. Pug's are at the top left and top right hand corners and are known as the 'ears' of the page. The price or promotional offers are usually positioned here. A Kicker is designed to stand out from the rest of the page by using different face and layout. It normally advertises an exclusive interview that is in the newspaper. However, sometimes kickers are not exclusives but a special story that aims to catch your eye. For example, on The Daily Telegraph that I am comparing with The Sun, the kicker is at the top of the newspaper and advertises an article about "life swapping". The stories, headlines, pugs and kickers all contribute to the identity of a newspaper because they all add to the informal language, comical, gossipy and sensationalist news (Tabloid) or the formal language, seriousness, political and factual news (Broadsheet). Denotation of The Telegraph: * Formal language. * A large headline. * 'Serif' font is used. * There are supplements such as Kickers (these stand out by the use of a different type face and layout). * A strap line. * An addition to the Masthead (picture of a poppy). ...read more.


Also, I would expect to see a difference in the masthead and the layout of the newspaper. For example, the difference in the layout would be that The Sun uses a large headline and/or picture. The difference between languages is the use of formal or informal language. These differences are related to audience and approach because there is a mixed audience. Some, are working class, some are middle to upper class. The two groups are looking for two different things from the news. For example, 'Sun' readers are looking for news that they can understand and that they feel 'at home' with, more informal. So clear, large type headlines quickly highlight the news topic. However, middle to upper class are looking for a more formal story, with less gossip and more Finally there are changes in the newspaper market for example, The Independent, which is a Broadsheet, has changed the rules because it has taken newspapers to a new level. Now, it is also printed in tabloid form but the style is still Broadsheet, but with an easier reading size for the business class. This is a good thing because now, businessmen can read the news that they understand in a simpler size. This changes the way we feel about Broadsheets because they now are not as different to a Tabloid in size and therefore people who normally read Tabloids such as The Sun and The Mirror may start to read the smaller Independent. ?? ?? ?? ?? Coursework Tom Brown 1 ...read more.

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