• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analyse, review, compare and comment on the features used in advertisements

Extracts from this document...

Introduction

GCSE Coursework Media Unit Assignment Analyse, review, compare and comment on the features used in advertisements. I think the purpose of advertising is to persuading people to buy a product or a service. The way in which is purpose is achieved is by catching the attention of the public and telling them how good a product is and maybe adding a catchy tune to catch their attention. The term features means a part of something. E.g. a feature of an advertisement is the picture or the text. The term advertisement means a public notice or an announcement. An advertisement could be printed or filmed and shown on T.V. The origins of advertising were back in the 1700s and they were found in the city of Pompeii. The advertisements were done by people called Town criers; they were people who read out public notices out to the people on the streets. They rang bells to catch the public's attention. I got the source from the Internet. The people who are involved in an advertising campaign are the company who made the product and the people who make the advertisements for television. ...read more.

Middle

The picture is quite big. This advertisement has effective use of space. The picture is used in engaging the consumer's attention by showing the picture of the phone and making it bigger and showing a lot of bright colours. The language they use in this advertisement is formal. They don't use any slang in this advert. The visual feature is the picture of the phone and what picture the phone is taking. It uses the caption 'SEE ME SEE WHAT I CAN SEE WITH VIDEO CALLING' it is telling us that you can see the other person when they are calling. At the bottom of the page it says 'SO TRY VIDEO CALLING FOR FREE WITH OUR NEW EXCLUSIVE LG U8150 HANDSET' they are giving you the chance to try out something and not pay for it. They also say 'new exclusive' which makes it sounds like it is a very good phone. The message that is being conveyed is that you should try out video calling. The nature of this advertisement is to sell the phone. ...read more.

Conclusion

There is a caption that says 'HAPPY FAMILIES EVERYWHERE HAVE ALREADY SAVED UP TO 50%.' They are telling us that because they want us to fell that we also can save money just like everyone else who has tried it out and those families that have tried out the service saved a lot of money. There is also another caption that says 'PLEASE ALWAYS CHECK THE SMALL PRINT IN OTHER ADVERTS.' They put that in the advert because usually advertisers put in things that they don't want the audience to know but they have to put in so the audience knows that this advertisement has no catches; they don't have a small print at the bottom of the page. The nature of this advertisement is to sell loans. The target group for this service is for families who need quick money. It suggests that the target group wishes to have more money if they are in a financial problem. I have learnt that in advertising, you use catchy slogans and captions to catch people's attention and they use pictures to show what they are trying to tell you and they use big, bold writing to grab your attention. 1 Kartik Halai 10N GCSE Coursework Media Unit Assignment ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Pepsi-Cola company review

    It can be proved that both the high quality and famous global brand make Pepsi-cola so successful to compete with Coke-cola. Currently, Keiley mentioned that Pepsi-Cola sales are up in America compared with the Coke-cola, which was particularly disappointing because the careful balance of pricing and marketing (Kiley, Coke leaves a bad taste on the street, internet, 9/15/2004).

  2. Analyze and compare two print advertisements for similar products. Examine their methods of persuasion ...

    The slogan means help yourself keep in touch with your job all the time. This Slogan makes the reader understand that having the mobile phone makes life easier. Next to the text, the product is featured a second time, allowing the reader to get a clearer image of the mobile phone and it's code number.

  1. Susan Glaspell's 1916 play 'Trifles' - review

    woman, although she only appears to do this at a subconscious level. She is the sheriffs' wife; therefore, she has a stricter gender role to adhere to, her role of wife has almost obscured her natural femininity. Sara Mills describes the gendered reading of a text as 'one whereby the

  2. Marketing Media and Audience Feedback

    The objective is to maximise profit and to raise market share by introducing realistic retail pricing as an example. Inserts are frequently supplied with the newspaper which also means that The Sun needs to compensate for these advertisements by setting the price.

  1. Marketing Promotional Strategy - A Mobile Phone Network for Marks and Spencer

    Graph 1- the life of my product. The Boston Matrix Question Marks * Low market share in a high growth market * Cash required maintaining or increasing their market share to become stars; otherwise they should be phased out. Stars * Highly profitable * Good market share * High growth rate * Growth stage of the product

  2. Corporate Video

    days and were our group meetings would be held, when all the pre production work will be finished, when we will start filming, when we will start editing and to see if were behind on schedule. To make sure we won't be too much behind on schedule I made sure

  1. Media Coursework, Advertisements

    is going towards a useful cause: "six projects will be given priority". Finally, there are also many linguistic devices within the advert: alliteration: "senseless slaughter" and repetition: "there are... there are... there are" are used to stick in the readers' minds.

  2. The aim of this project is to systematically stylistically analyse Credit Card advertisements from ...

    of the compound word ?cashback? and the hyphenated premodifying adjective ?money-saving.? These lexical constructions are indicative of advantageous aspects pertaining to the product. All advertisements use lexis from the financial semantic field. The table below shows the first seven words from the financial semantic field that appear in each text.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work