The layout of the tabloid newspaper makes it look adventurous and is divided into three sections. One of the sections is about global warming, the other is about a gang scandal and the other section is used to advertise. Also The Sun' layout uses big pictures, big text and colours. This makes it eye- catching and photo stories also help this. The tabloid uses a lot more visual techniques to make you want to read it. It uses big, bold headlines, and sometimes they are in capital letters, which will make them stand out more.
Furthermore the broadsheet has no adverts on it because this is a serious newspaper, and it isn't as important to get the money from the adverts, as they have more to write about.
However in the tabloid there is an advert on the front with a big picture of a family. The heading on it says “Hols from £9.50”, which explains why the family are looking happy on the beach in a hot country. There is obviously a catch in the advertisement that is not mentioned. This is so the paper can gain extra money because companies pay to put their adverts on papers.
The numbers of articles on the broadsheet are mainly three. On the left hand side of the paper there are five paragraphs going down in a column. They are all to do with international politics. The sub-heading for each story is written in bold and is not very big in size. However the main story is in the middle of the page, with a big bold heading “Blair orders ceasefire as Labour fears poll damage”. Due to the fact of this being the main story, the whole article is written on the front page. This is because the reader is expected to be interested in the story. The final article on the right hand side is about a boy who was murdered, they have a picture of him on the front page. Underneath it is a caption, and then states that the rest of the story is on another page. The Times also has a downpage in a box saying, “Are gyms for children safe?” Underneath is says “times2”, this means it is in the booklet that is included in The Times. The articles in The Times are discussed more in depth.
The numbers of articles on the tabloid are only two. The tabloid newspaper has very little written down in terms of language and content. The downpage has a big, bold heading, making it stand out, “Daylight Yobbery”. This is known as a crosshead. The article has a mug shot picture of a woman next to it, which has been cropped. The article is at the bottom left of the paper, and it is also continued onto another page. The other article is running down in a column on the left hand side, in small writing. It is about global warming, and the heading says “Global Warning”. You can tell that this paper is less serious, due to the heading. However, there are no full stories on the front page, therefore they both say continued onto other pages.
Moreover, the use of colour used on the broadsheet is very plain. Although The Times has not got that much colour in it, apart from the picture of the boy, it is not a newspaper that needs to be attracted. The font used for The Times is mainly Times New Roman, even for the sub-headings and articles.
The use of colour used on The Sun is very bright and eye-catching. The colour that is mostly used is red because this is really bright, and makes people attracted to it. The Sun has a variety of fonts; however the main one is Arial.
The headlines on the broadsheet and tabloid are both there to grab the reader’s attention. They both use big fonts and capital letters, which make them stand out more. However the broadsheet has a heading that catches your attention, but also it gives more information than a tabloid heading does. On the other hand, it doesn't need to attract people's attention, because there are only a certain amount of people that read it, and they know what to expect. For example “Blair orders ceasefire as Labour fears poll damage”. It tells you exactly what it is about, where as the tabloid heading isn't as clear.
The tabloid headline is very dramatic which make you want to read the article. An example of this is “Daylight Yobbery”. The tabloid sometimes has just one front page story and an advertisement on the front to sell itself, so people get pulled in by the offer or want to carry on reading the main story.
The use of a caption is important because it allows people to know what the stories are about. The caption are written in different sizes depending on what the writer wants the buyer to see first and more significantly what would interest the reader more.
The caption on the broadsheet is interesting because it is in a full sentence. Normally a caption is only a few words. However, this is not only a full sentence, but it is also complex. An example of this is, ‘Jessie James, the 15-year-old schoolboy shot dead as he cycled home from a youth club in Moss Side, Manchester, died in a gangland-style execution because he had been mistaken for the gunman’s intended target, police believe’. Furthermore the ration of picture to writing on the broadsheet is about 10% picture to 90% writing. Broadsheets usually have about one or two pictures to a story. They are used to illustrate the article, sometimes to break up all the text, and are not used to fill the extra space because the broadsheets have more to say as they have more factual information.
The use of caption in a tabloid is mostly brief, using only key words. The Sun uses mostly big pictures on the front page. The ration of pictures to writing on the tabloid is about 85% picture to 15% writing.
The language of both papers is initially different because the broadsheets language is complex and hard to understand but the tabloid is more casual and easy to understand.
The writer in the broadsheet newspaper uses complex grammar and vocabulary. For example, “Even so, ministers admit the anger over Mr Brown’s disinclination to step in and stop the move against Mr Blair could still result in heavyweight challenger emerging.” This shows that the language used in the broadsheet is much more complex and more difficult to understand. Also The Times is a more literate newspaper, and readers expect more in depth report. This broadsheet has higher standard English and formal news compared to the tabloid.
The language used in the tabloid is very simple. It is informal and casual. The tabloid uses word play and puns. This makes the reader want to read on. The tabloid is straight forward, and easy to understand. The Sentence structure is less complex which changes the target audience. This is because in a tabloid, if the language is straight forward the audience will be those who don’t like reading complex words. These are mainly a younger and uneducated audience. Also the language is chatty. The headline on The Sun says “Daylight Yobbery”, which is a word play because the actual phrase is daylight robbery. Furthermore, this tabloid also uses exaggeration, as it says on the paper, “New Gangs Scandal”. There isn’t actually a new gangs scandal. The use of idiomatic expression is also used in an article on the front page. An example of this is “standing up”. Lastly, The Sun also has slang words in the same article, examples of these are “cops, mum, gobs, and tearaways.”
In conclusion to this essay I think that over all, the tabloids and the broadsheet have major differences, such as the size or amount of text written and the amount of pictures used. However, the language is very different as the broadsheet uses longer, more complex words than the tabloid that uses shorter, simpler words. This is because of the type of people that read them, as the people that read broadsheets are generally more intellectual, whereas the people that read tabloids are more of a younger and uneducated audience. The tabloids have a large content of celebrities and gossip, which is very different to broadsheets. Broadsheets have international and national news and not as much written about celebrities and gossip. The broadsheet also tells the truth and gives both opinions of the story, unlike the tabloid which is exaggerated to make it more exciting and only gives the opinion of the story they want you to see. Therefore the tabloid is a lot more biased than the broadsheet.