Analyse the front pages of two daily national newspapers printed on the same day and suggest why they are different.

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Analyse the front pages of two daily national newspapers printed on the same day and suggest why they are different.

The aims of the essay are to look at a tabloid and a broadsheet newspaper, and to compare the language and layout of each paper. The two papers that I have chosen to study are ‘The Times’, which is a broadsheet, and ‘The Sun’, being a tabloid.

We would expect them to be the same because generally newspapers are there for information on the latest news around the world. However papers are created to meet the needs and interests of a target audience. Furthermore it is in a publisher’s best interest to make the paper as attractive as possible to their chosen audience.

Firstly the broadsheet is A2 and measures 35cm in width and 55cm in length. In comparison, the tabloid is only 30cm in width and approximately 38cm in length.
The mast head of the broadsheet is written in Times New Roman font with black writing and a white background, the size is about 24. The Times also has a logo in between the two words, this is called a crest, which is associated with loyalty. It also makes it look like a higher class newspaper. Also printed on the mast head in red is ‘Newspaper Of The Year’. The red makes it stand out more and therefore makes it look like a good newspaper. The price of the paper is also printed in red to show it’s not that expensive. Looking at the mast head, you can tell that this paper is aimed at serious readers, with a serious approach to life.
The mast head of the tabloid is colourful so it attracts people. It has a red top and the writing is white on red. We can tell that the paper is less serious. Also printed on the mast head is the date, price and the website. Looking at the masthead we can tell that The Sun is for a less serious and younger audience, who want to read an informal newspaper.

The layout of the broadsheet newspaper is divided into three sections; each section deals with a separate story. However, two of these sections are primarily aimed at the more educated and sophisticated audience. This is shown by the content of the stories, which deal with issues concerning politics and international politics. Also the layout of The Times is very busy. There is a significant difference in writing on the front page compared to the tabloid. Rather then having a little bit of a story on the front cover, they have the whole story. This broadsheet also goes into a lot more detail, but it only states the facts. The Times uses pictures and bold headlines, such as “Blair orders ceasefire as Labour fears poll damage”.

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The layout of the tabloid newspaper makes it look adventurous and is divided into three sections. One of the sections is about global warming, the other is about a gang scandal and the other section is used to advertise. Also The Sun' layout uses big pictures, big text and colours. This makes it eye- catching and photo stories also help this. The tabloid uses a lot more visual techniques to make you want to read it. It uses big, bold headlines, and sometimes they are in capital letters, which will make them stand out more.

Furthermore the broadsheet has ...

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