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Analyse the media devices and techniques used in two film trailers ('War of the Worlds' and 'Happy Feet') and comment on their effectiveness.

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Analyse the media devices and techniques used in two film trailers ('War of the Worlds' and 'Happy Feet') and comment on their effectiveness. The film trailer we watched for 'War of the Worlds' was the teaser trailer, so it was shorter and did not contain as much information as the Internet and theatrical trailers. 'War of the Worlds' is an action movie, with parts of it fitting in the science fiction genre. It is based on the book 'War of the Worlds' by H. G. Wells, which was published in 1090, and is about an alien invasion in England. The director, Steven Spielberg, has brought this literary classic into present times and based it in America. Teenagers and adults of both sexes are the target audience for this movie, with the science fiction and action side attracting men and Tom Cruise and his relationship with his daughter attracting women. There are many stereotypes connected with the actors and actresses in the film that come across in the teaser trailer. Tom Cruise is clearly the most important actor as his name is the only one (besides Steven Spielberg) that is in the body of the trailer and the camera is always moving towards him. When his name appears it is bold, in upper case, very large and white so it stands out against the black background. ...read more.


The trailer finishes on a cliffhanger of something moving behind Tom and Dakota, which makes you want to see more. In the wake of the title 'War of the Worlds', which moves from the foreground to the background, we see the end credits and the date again. This leaves you with the date as your final thought. The release date was probably chosen because it is in the summer holiday and more people would be able to see it. Blue, black and silver are the main colours used in the teaser trailer. This adds to the depressing and bleak ambience of the movie and can be quite terrifying. The only things that are not in these dark colours are the explosions and Dakota Fanning's clothes, which are very bright showing her youth and innocence. However, her face and clothes are still covered in dirt. The lighting often goes from dark to light and there are frequent but irregular flashes of light, producing a supernatural feeling. Shadow is also used to great effect and produces are foreboding atmosphere. Without sound the teaser trailer would lose a lot of the suspense and seem a lot slower. The music is very dramatic, with operatic vocals and drums used. It is relentless and unsettling, much like the aliens. ...read more.


This humour comes across in the trailer when the music stops so that they can say things like, "We got it!" and "Man, this guy is so absolutely cool!" Wide shots are often used to show the sheer number of penguins and we often witness the camera zooming but to show the viewer the dancing penguins. The establishing shot zooms in and up rapidly and because it is a panoramic shot quickly shows us the setting. Mumble, the main penguin, is always in the foreground coming towards the camera and there are often long shots of him dancing. There is also an extreme close up of his feet. This subtly shows us that he is the protagonist of the movie. High shots and over the shoulder shots exaggerate the smallness of the Adelie penguins and makes them seem more childish. Near the end of the teaser trailer the title comes down onto the screen at an angle. It is in upper case, 3 dimensional and is red on the dark blue sky. This makes it stand out more. The release date follows this after a scene of Mumble dancing as a baby penguin. As the teaser trailer is so far in advance it only says '2006' for the release date. There is no real merging in the teaser trailer and we can see everything quite clearly. The trailer is quite fast but unlike the 'War of the Worlds' trailer the pace is continuous. ...read more.

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