• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analyse The Scoreand Drugs the Factslooking at how genres have been used and subverted in these leaflets to attract specific target audiences. How effective is this?

Extracts from this document...

Introduction

Analyse The Score and Drugs the Facts looking at how genres have been used and subverted in these leaflets to attract specific target audiences. How effective is this? Drugs the Facts is a small leaflet produced by the Health Education Authority (HEA) to discourage persuasively eleven to fourteen-year-olds from using drugs. The Score is a larger leaflet also produced by the HEA, aimed at educating fourteen to eighteen-year-olds about the dangers of drugs and how to handle situations involving them. The Government run the HEA and the National Drugs Helpline. Both leaflets have subverted the well-known genre of teenage magazines to appeal to their audiences. Unfortunately, some of the methods of subversion applied appear demeaning, patronising or even 'cheesy'. Teenage magazines are aimed at selling products through the many advertisements between the articles. Teenagers feel as though they can 'relate' to these magazines because the magazines act as if they are their 'friends'. The magazines consciously promote clothes, music and lifestyles that appeal to teenagers who buy them. The companies writing the magazines want their audiences to feel this so they can be more easily influenced into responding to the adverts they carry. Drugs the Facts is designed to represent and appeal to a demographic group of eleven to fourteen year olds. ...read more.

Middle

This may be that the Government feels that older teenagers do not need the information emphasised, as they will take in the information they feel is appropriate to them, whereas younger teenagers need the information to be accentuated in order for them to take any of it in because they have shorter attention spans. In the drug 'profiles', Drugs the Facts have more 'slang' names for the drugs than The Score. This may be because it is an institutional belief that older teenagers will already know many of the colloquial terms used for the drugs, or the people reading Drugs the Facts will not be familiar with many of these names, and so need to be educated about such things. The leaflets contain a lot of the same information, yet all of it is presented in very different ways in order to appeal to the target audiences. Both contain information on the first aid recovery position, the laws of drugs, and problems people have about drugs, but all the information is presented in many different ways in order to interest different audiences. The codes of gesture and expression on the 'No Problem!' page in The Score are very different to the problem page in Drugs the Facts. The models in The Score are all making eye contact with the reader, unlike in Drugs the Facts, where none of the models are. ...read more.

Conclusion

The subconscious conventions used are very effective in that they may frighten the reader into not using drugs, subliminally reminding them of prisons, dark nights and hallucinations. The HEA has subverted the well-known genre of teenage magazines to manipulate the audience into thinking that the leaflets are entertaining. They have exploited the teenage familiarity with the entertainment genre in order to allow the teenagers to relate and take in the information provided. They achieve this effect by stealth, using images and layouts that subconsciously remind the target audience of ideas, both frightening and familiar, to persuade them to be aware of and change their opinions or actions in situations containing drugs. Teenage magazines are aimed to sell products, such as hair products or makeup. The leaflets have subverted this genre by not advertising beauty products, but "advertising" the prevention of drugs abuse. Arguably, the information about drugs presented in The Score is more effective than in Drugs the Facts because it is less confusing, and laid out in a way in which the reader can easily understand. Drugs the Facts may well overwhelm the reader with bright colours and slanted layouts, although its information is appealing and educational to its demographic group. However, even more successful is The Score, containing a subtle mixture of complex and colloquial communication, slick production values and only slightly marred by the stereotypical teenage portrayals in the photo storyboards. Catriona Howie English Media Essay Ms Sutcliffe i ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Newspapers & Magazines section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Newspapers & Magazines essays

  1. How do editors of tabloids and broadsheet newspapers use content, language, layout and images ...

    This suggests that the readers of 'The Guardian' are interested in reading about other points of view as well as political. 'The Daily Mail' uses the whole of the front page to focus on the 'foot and mouth' crisis. There is a large strapline at the top including a photograph of lambs.

  2. Magazine article written for a specific genre, with commentary on language choices.

    technically in the wrong, he was probably justified in clawing at me because I grabbed him. The phase "private game" shows that no one else is aware of this. In the second, the sentence, "I only climbed up to look at the pretty gold angel" is repeated, once from Ting-Tang's

  1. The importance of Magazines

    The designer must achieve the right amount of balance of graphics and information on these pages, and the cover must grab the reader's attention so that they will turn to the contents page to find out what's in the magazine.

  2. Media - How are youths represented in the media? And is this representation fair?

    The mirror tells the reader a bit about Rachel's achievements on how she gained 10 GCSE's after which she gained two A-Levels but while she was attending Bath University she dropped out within a term. The Mirror informs the reader that Rachel was from a stable loving environment.

  1. Media production report. The brief was to produce a new teenage magazine with the ...

    cars that has small engine and cheaper insurance category so that student can financially afford to drive it. Part 2: Planning The planning involved a subject matter research where the main research was done for Ford Fiesta ST in areas like car specification and it's stability for young drives using i cold write up the double page spared article.

  2. How newspapers have changed with time? Impact of television and Internet, target audiences and ...

    In 1848, August Zang, an Austrian who knew Girardin in Paris, returned to Vienna to introduce the same methods with "Die Presse" (which was named for and frankly copied Girardin's publication). Impact of television and Internet By the late 1990s the availability of news via 24-hour television channels and then

  1. Representations of men in lynx and gillette adverts

    in the advert had not resolved the disruption he faced then this may not have been the case but it managed to live up to audience expectations, and when audiences guess an outcome correctly that makes them feel good about themselves.

  2. An analysis of the Government's media strategies in informing teenagers of drugs

    The economic cost of printing all these colourful leaflets is far cheaper than having to pay for all our mistakes in the future with rehab institutions and all the rehabilitation that follows. The target audience for Talk To Frank is teenagers, but why them?

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work