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Analysis of a “Dune” film poster

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Introduction

Analysis of a "Dune" film poster I have chosen to analyse a poster advertising a film called "Dune". It is a remake of an earlier science-fiction film. I found it in a magazine called "Cult Times" which is a science-fiction magazine aimed at people of both genders and all races aged 20 to 40 that are sci-fi fans although it does still appeal to most sci-fi fans of a wider age group. The poster depicts a starry night in a desert like place with a large moon/planet that takes up most of the sky. Over the bottom third of the page the same desert like place is shown however the sun appears to be shining and there are lots of people with their arms in the air. This part of the picture looks as if different pictures are put together in a collage and the lines smoothed out. At the bottom and sides of this section the images fade to black. In yellow letters that stand out from the background is written, "FRANK HERBERT'S" (and in a much larger font) "DUNE". Over the background picture for the next third of a page is images of several people. The main one is in the middle of the page and is a white man with blue eyes. His image merges with the light that looks like a sun and on the right hand side with three people, who again appear to have been collaged and merged together. ...read more.

Middle

However the preferred narrative may not be as obvious to me because I have seen the film and already have conceptions that may change my view of the narrative. The middle of the bottom third of the page is two image that have been blended together to create a feeling of distance and depth. The bottom of the image starts off very light, gets slightly darker and then changes back to light where the desert appears to meet the sun in the horizon. There are two very indistinct figures in the middle of the page that blend into the background and I think are there to break up the monotony of the rest of the image and provide a scale for the other part. To the right is a small, although large looking picture of a worm. It is left to the imagination exactly how big but it is bigger than both figures in the front of the picture and the depth of the desert means that the viewer is looking at the worm from far away. The sun highlights the worm making it appear even larger and almost monstrous. The sun is the last of the five features of this section of page. It blends with the neck of the large head making it appear as if he is in fact the sun, coupled with the pictures of people with their hands raised I think that this lends itself to the cheering narrative of the people. ...read more.

Conclusion

To keep my eye on the centre of the picture the sun/neck of the mans head leads in a semi-circle the other way bringing my eye to the centre and main focus of the page, the large head. From there my eye leads to the right, around the circular moon/planet back to the centre. The advert represents people in quite a stereotypical way. The ordinary people (in the bottom third of the page) are wearing rag-like cloaks in a peasant looking brown/orange. This connotes that they are poor and need help from someone, like the hero who is the main focus of this page. The hero, or who I believe to be the hero of the film is handsome as is conventional in films. His hair is quite stylish but we cannot see what he is wearing. I believe him to be quite wealthy because he is in-between people in expensive (as far as I can tell) looking clothes. This surrounding of wealthy people connotes that he has come from them to help the people. The advert targets it's audience firstly by the magazine it is in. As it is placed in a cult magazine it is obviously targeting people who enjoy that genre. It is also quite artistic in a way that would be lost on a 5yr old so its audience is clearly 18+. Both male and female characters are represented and most are attractive which suggests it is made to appeal to both sexes. It also has a very mysterious air about it and I think that this would attract its target audience as well. ...read more.

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