• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysis of a magazine advertisement - Seiko Watches

Extracts from this document...


Media Study - Assignment Part 1 - Analysis of a magazine advertisement. For this piece of coursework I have been asked to analyse a magazine advertisement of my choice The advert I have chosen is for a Seiko watch. It is taken from 'Q', a music magazine aimed roughly at males from the ages of 16-30. The advert contains three pictures, and a paragraph of writing. These form four distinct 'blocks', which make up the majority of the advert. Each of these 'blocks' is anchored to a corner of the page. The main picture is what the consumer will notice first. This is of the product that is being advertised, the watch. The silver and white colours of the watch makes it stand out from the black background. It looks almost as though it is not part of the advertisement - it seems to jump out at you. The watch strap disappears into the black background, which both anchors it to the page and makes it blend into the advert. It is also reflected below itself in the shadows, the same way the building above it is. This effect links the two pictures in a subtle way. The second picture that the consumer will notice is that of the male model. He is very well dressed, in clothes that look expensive. ...read more.


The text on this advertisement is laid out in 3 paragraphs. It uses double line spacing, making it look easier to read, and more inviting to read, moreso than a large block of text would. In this text, pseudo science is used to maximize displaying the watches capabilities. The first paragraph is captivating, it reads, "Seiko's forward thinking has created Premier Kinetic Auto Relay as the perfect marriage of design and function". The paragraph is written so that consumers will want to read on and find out more about the watch after hearing that it is a "perfect marriage of design and function". The second paragraph follows up on the first by giving the specific details as to what the watch can actually do. The third paragraph follows on the second by telling you more about the watch. This paragraph ends in a question, "Who says opposites don't attract?" This is a clever ending to the text, as the consumer is asked a question which they have to think about. Below the text, the website address is clearly displayed, along with a telephone number helpline. These are centered to make them look separate to the text above. By giving the consumer two ways of contact, more people will be able to find out about the watch as the information is more accessible. ...read more.


There is one slogan on the advert, primarily found at the top right of the advert. It is suitably situated below the website address. The slogan is a play on words, it says 'strum' instead of 'come', this fits in nicely with the guitar theme. At the bottom of the advert, there is a block of text. This text immediately generates the consumer's interest by asking the question: "Don't we all wish we could play guitar like Matthew Bellamy?" The answer to this question would almost certainly be 'Yes!' The use of a tactical question works well because it requires the consumer to think about an answer to it. After reading this first sentence, the consumer would carry on reading to find out how they can play as well as their idol. The text then continues by plugging the website. At the end of the text, the slogan is repeated, albeit changed slightly, to add emphasis to it. This slogan could be planted into the consumer's subconscious and they would remember it and visit the website at sometime. I believe that this advertisement should be placed in music magazines. The ideal type of magazine would be a guitar one, especially one that has emphasis on learning to play guitar. If the advertisement were placed opposite a feature on Matthew Bellamy, the consumer's interest would already be generated after reading the feature. Jamie Whitehead 11IF ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Marked by a teacher

    Patek Philippe magazine advertisement analysis.

    He also has a son who is presumably not an unruly problem child. Therefore the father acts as a well-dressed, wealthy man with a bond between himself and his son. By purchasing the watch others might also perceive themselves to have this success.

  2. Introduction to Semiotics and Communication - An Analysis of an Advertisement

    The denotative meaning of the color itself is of no significance, but in our cultural context it is a very big part of the cultural code of "boldness." It therefore functions as a symbol for all of traits of our culture's "empowered woman", like confident, independent, and powerful.

  1. A study of the representation of women in magazine beauty advertisements, with close reference ...

    They [arguably] represent women in a fair way. The target audience for the "Real Beauty" campaign is obviously young and middle-aged women, who are typical British females. The strategic choice of model used in the campaigns relates to the majority of the target audience; women who are most likely to be of natural weight and size.

  2. Marketing Media and Audience Feedback

    The newspaper's pricing has also been influenced by market segmentation, where it sets relatively low prices for each issue as it is aimed at a large section of the market and everyone in general. An important point to make concerns the elasticity of the newspaper involved.

  1. Advertisement Analysis

    phallic symbol as the underlying connotation is that the woman has enjoyed a pleasurable experience in bed, which can be linked with the messed bed sheets. In advertisement 2 they have given a fair amount of attention to shape. The main shape is of the fan of playing cards as it is the focal point.

  2. Compare and Contrast the Oxfam 'Cut Conflict' Advertisement and the CCF Advertisement.

    In conclusion we can see how advertisements use pictures, logos and slogans as a technique to draw in the readers attention.

  1. Semiotic Textual Analysis.

    Further categories can be brought into the analysis when looking at signs. They are Iconic signs, indexical signs and symbolic signs. Iconic signs are those that "resemble what they signify." The photographs are thus iconic as they resemble exactly what they are meant to.

  2. Situation Analysis - The NSPCC.

    These packs will be a way of communicating with our customers, we understand that one of the reasons that we failed to cause as much impact as we initially planned with concerns to the FULL STOP CAMPAING was due to lack of communication with our customers.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work