• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysis of a Printed Advertisement

Extracts from this document...

Introduction

Analysis of a Printed Advertisement Introduction The point of a magazine advertisement (or any advertisement) is to attract your attention and persuade you to buy their product. Another issue is that all advertisements have a target audience; this is basically a certain group of people the company is aiming for to sell their product. This advertisement that I am analysing is about a cosmetic called Oxy Duo Pads. It is said to be able to get rid of spots because it 'clears the dead skin grease and grime out of my pores.' Target Audience This advertisement is aimed at teenagers and from a stereotypical point of view you could say is aimed at teenage girls because it is said that women care more about the way they look. It is aimed at teenagers because it is well known that teenagers develop acne during that period. The advertisement is also in colour. This is more likely to attract teenagers than if it was in black and white. ...read more.

Middle

You can see that the advertisement implies that this is boring and is not the way you should be going with your life. The girl however is right at the front of the picture and is staring right at us. This catches the attention of a possible customer. She is reading a book called 'Work Your Way Around The World,' and is saying that she is 'Planning for the Future.' By doing all this, the advertisement tries to say that this is what you should be doing and instead of being like the girl's parents whole are dull and boring you can be like the girl and explore the wide world. They also say that to do this you need to use Oxy Duo Pads and have absolutely no acne. Teenagers say that they do not want to be dull and boring, so they believe the advertisement and also want to be in the position of the girl where you can go and explore the big Wide World. ...read more.

Conclusion

Conclusion I personally did not like the advert since I am not interested in cosmetics but I also feel that overall the advertisement was a success, but there could have been lots of improvements. The female readers might not like it because of her dress sense. Through I know it's to remind the reader of the colour, it still is not very attractive. The advertisement could have appealed to males as well by maybe having a beautiful looking girl or a girl wearing something sexy. Because of the plainness of her makeup and clothes it doesn't make much impression with male readers and could have made a better impression on the female readers. Though it is a good advert, it is easy to see that we are being manipulated and are seeing only one side of the argument. For example, the advert says that their product will get rid of spot, but they fail to mention that it will dry up your skin over a long period of time of extensive usage. On the whole I feel the advertisement was a success and would have easily brought in lots of buyers. Malavarayan Koshalavarman ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Peer reviewed

    Ralph Lauren Ads for Men and Women: A Semiotic Analysis. For the purpose ...

    5 star(s)

    When one looks at figures 3 and 4 it seems that men need action shots and bolder text within their advertisements to capture their attention, were as the female advertisements are much more subtle.

  2. Advertisement Analysis

    There is also some text at the bottom that says "5% premium larger." Both of these are written in white makes it stand out from the background well. It is written in upper case so it catches the viewer's eye.

  1. Marketing Media and Audience Feedback

    adopting a 'skimming' strategy charging a high price which eliminated a small but lucrative part of the market. However, this was soon removed and The Sun adopted a 'penetration' strategy charging a lower price and raising market expenditure in order to establish a much larger market presence.

  2. Exploring Printed Media Texts I have selected two advertisements printed on paper to compare ...

    Social Work it's all about people. On first glance the page does not look like an advertisement, it could be an article, or an illustration for the article on the opposite page; the content is presented very low key although the depiction and hand-drawn startling hand-drawn and photographic mix of the illustrations used, catch the attention

  1. Some forms in the sample advertisement analysis

    Thesis statement gives main ideas for development. Short quotes incorporated with " " but no other punctuation. Writer uses action verbs, not a long series of is repetition. The colors of the picture contribute a sense of the advanced technological future. A bright light-blue triangle of an eye peers at the stream of pink blocks coming from

  2. Introduction to Semiotics and Communication - An Analysis of an Advertisement

    The general message sent out to the public by the ad is self-empowerment and independent thinking. The capitalization, larger font, and the differing direction of the word 'NEVER,' in relation to the rest of the phrase, helps to emphasizes a strong drive and resistance to a particular object or action.

  1. Analyse how structural and linguistic devices are used to target a specific audience in ...

    ANALYSIS OF FIRST IMPRESSIONS - PRESENTATION - Layout and organisation the use of devices - layout and images - to contact the target audience * ..... Look at presentational devices (layout and images) as well as linguistic devices (use of language).

  2. Compare and Contrast the Oxfam 'Cut Conflict' Advertisement and the CCF Advertisement.

    Sentences such as, 'They'll say its tough, Oxfam disagrees'. This is an example of an opinion. This may or may not be true, an opinion is not as strong as a fact, but it's Oxfam's own point of view. This will encourage and help the readers to think their own way of things in the article.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work