• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysis of Lady Gagas Official Website

Extracts from this document...

Introduction

Analysis of Lady Gaga's Official Website Original Website - Front Page Newly Changed Website - Front Page There is a variety of websites available supporting Lady Gaga, however there is one main official website, 'www.ladygaga.com'. This website represents and portrays Lady Gaga as abnormal and strange; however that's what the audience likes her for and keeps them intrigued - as when the website updates there is always a variation from Gaga, but it always represents her as unique and different. For example, on the first screen shot, in the bottom right corner, Gaga has a spiral shape around her and is represented uniquely. She's represented uniquely in the second screen shot, but it's still in an abnormal way that Gaga works with. Her outfits that are shown on the website are also anomalistic and this further promotes her. The website front page always seems to be above the norm and continues to be so in every update. The target audience for this website would be for people that are from the gay pop performance community, but Gaga mostly targets an audience of 20-30 year olds who are very open minded and enjoy pop art performances. ...read more.

Middle

The website doesn't have a genre, per se; however the images that are on there give a clear view on what kind of music Lady Gaga's genre. At first glance it appears to be quiet gothic with the black background and red text, (The red text connotes anger and passion), however even in the newly changed website, it's still similar as she has a main theme that is recognised and appreciated by her target audience. The whole themes of the websites have been established to appeal to her audience. The outlook and the way objects have been outlaid also tend to appeal to the audience as it gives the website more of a professional theme and the audience aren't put off by the cluttered feel of a site. For example, in the updated website the images at the side aren't overlapping, look to close together or look too far apart and this gives it a much more professional feel to the site as it is organised. Everything that needs to catch the audience's attention stands out straight away, for example, 'Register to vote', 'Events', 'Info' and a few others are in bold, capitals they have a much larger font size than the rest of the text. ...read more.

Conclusion

Consistency in design and layout is important; it helps build awareness of Lady Gaga with her audience. The colour, text, logo and general design become familiar and recognizable to the audience. The outlook and layout of the whole page appeals to the audience as it gives them something attractive to look at and something that's important to the site stands out straight away and catches the audience's attention, for example, in the newest website, 'Lady Gaga', and a picture of her stands out straight away so the audience know who this website is about and what they can expect out of this website if they are a fan of hers. The font also follows the codes and conventions as it goes with the theme and makes Lady Gaga recognizable because each time the site is updated, the same font is used. The website has engaging features and the audience can be taken to various places in the website and have various experiences. You can buy/book tickets for her concerts, you can get up to up to date information and follow what Lady Gaga is doing, and there are previews for her songs and much, much more. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Advertisement Analysis

    This also helps in the selling process. The text used in advertisement 3 is quite small. This is because it isn't as important. It is just adding humour by explaining why the glass is smashed. This helps the viewer to understand the advertisement more easily. The anchor in advertisement 1 is the sentence "some things get better

  2. Corporate Video

    The last discussion I had with the group before the end of the group meeting was I should now focus on what the tattoo artist/manager wants and expects from us. I first pitched my idea to Bruno describing how I want a Miami ink theme to the promotional video.

  1. Marketing Media and Audience Feedback

    adverts/promotions produced * Provide an extensive list of the contributions to content and editing To conclude, for Assessment Objective 3, I will work in a marketing team or individually to produce one example of direct advertising, indirect advertising and a promotion.

  2. The Hoboken Happenings television show and its accompanying Internet web site.

    However, Hoboken Happenings is content and confident that our company will not only differentiate itself from the competition in terms of information but will be one of the innovative cable and web sites in the Northeast area. Ultimately, all television shows airing in the same time slot as Hoboken Happenings

  1. Reviewing the homepage of Prestons website, www.Prestons.co.uk

    Prestons address is shown in white size 11. The rest of the text within this page is also in white. Beneath the address written in size 12 is the email address of Prestons. There are four different columns for the different purposes of this homepage i.e.

  2. DVD sales: Analysis of performance

    very strong positive relationship to the number of shops there are in each region. North has 33 shops, south-39, east-23. The least number of shops are in the east UK and the most in the south UK. iii. Gender of the managers affect on the Total sales Gender Count CumCnt

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work