Analysis of Leeds Castle

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Analysis of Leeds Castle Leaflet

I am going to analyse the Leeds Castle leaflet for its effectiveness as an advertisement. In particular I will study the layout, language and graphics.

The front cover tells readers a lot about the target audience, with pictures of a child and other attractions. The logo is a black swan, because the castle is famous for that. Also the heading is in black which represents the black swan. The black swans are very rare, that’s why they want people to come.

The leaflet has a magenta border which represents richness and royalty. Henry VII once resided in the castle and that colour is trying to show that. The writing at the bottom is also is that colour. The key is used to show that it is a ticket that will get you into the castle. At the very bottom of the front cover there is a website for the reader to get information or maybe book tickets online.

Join now!

The pictures on the front cover show that this castle could be visited by people of all ages. There is one big picture of the castle and three mini pictures showing some of the attractions. One of these has a child on it and that would be aimed at parents to bring their family. One of the other mini pictures has a night event, with fireworks, and this would be aimed at all sorts of people.

On the inside section there is information about the castle. This information is shown in paragraphs with a one word subheading. Emotive ...

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