• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysis of Media Writing

Extracts from this document...

Introduction

ANALYSIS OF MEDIA WRITING The two advertisements from 'The Sunday Times' are promoting new energy sources from the same company, Shell. The theme running through this campaign is aiming to display to the public how environmentally friendly Shell has become. They use local people from where the energy source is being harvested, in an attempt to create a feeling of commitment to that area. The adverts are not trying to sell a product directly, but through making us more aware of their commitment they are influencing us by giving us a positive choice to buy fuels, oil and other products made by Shell. They tell us that any profits made would then be reinvested into finding new energy sources, therefore implying, if we do not buy Shell products we will contributing to the earth's downfall, acquiring a guilty conscience. The adverts are aimed at all who use fuel, particularly motor vehicle drivers, homeowners and those who are environmentally conscious. In the 'wind farm' advert, there is a symmetrical photograph with an expanse of blue sea and sky, this gives a natural feel and is aesthetically pleasing. Below the blue, is a sandy coloured background to the text, which could have been used to represent the beach. ...read more.

Middle

They are already a 'partner' in the Blyth offshore wind project, vocabulary that tells us again that they are a company that can be trusted. Shell expresses the fact that they asked several parties opinions in the siting of the turbines, by the powerful verb 'sought'. The effect this has on the reader says that they actively made the first move, promoting Shell as very environmentally friendly. They asked the RSPB, English Nature, and 'particularly' the local fishermen. This three-part list has two familiar charities to add credibility to their claims, and by using the adjective 'particularly', is saying that the local fishermen are the people they cared mostly about. The text also describes the turbines as 'elegant', use of this strong adjective suggests that the turbines are aesthetically pleasing, standing amongst the natural habitat of the lobsters and crabs. The fourth paragraph explains how the wind farm is 'already' contributing power to the national grid, creating the image that Shell's new project is ahead of its time. It goes on to say that 'Wind energy should profit everyone and harm no one'. Rhythmic language explains that the wind farm is a valuable asset to the country, and because Shell consulted experts there will be no negative affect on the environment. ...read more.

Conclusion

With the use of colloquial language and by using 'just' as a strong adverb, the paragraph shows how much Shell have contributed to the developing environment. The fourth paragraph, through repetition, tells us again that they obtained help from other people during the project, and through using the verb 'ensure' and the emotive noun 'destruction', Shell infer that they are an environmentally friendly company. The advert finishes in the same manner as 'wind farm' giving details of how to obtain further information by offering their website. The easily recognisable Shell logo is also located in the bottom right hand corner. I feel the two adverts are presented in a simple manner, informal language makes them easy to read and understand. The photographs focus on individuals, and give a certain amount of empathy to the characters involved. The background scenery is very natural and appealing. Headlines have been cleverly worded causing the reader to stop and think what they are saying. Personally, I think the 'wind farm' advert captures the imagination more, although the reason may simply be that they are a little closer to home and the structures are permanent. It is an effective Public Relations exercise that captures the interest of its target audience, establishing Shell as a leading front-runner of environmentally friendly energy producing organisations. 1 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Newspapers & Magazines section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Newspapers & Magazines essays

  1. How is the writing persuasive? Work through the article commenting on how the choice ...

    to read and to digest the information, "these days...gawp" a rhetorical question is used, "so what do the zoos do?" this is colloquial language with rhetorical question working at the same time. The answer has sarcasm built in, she hypes what the zoos say they do, "serious scientific research...total commitment to conservation...vital role as educators..."

  2. Representations of men in lynx and gillette adverts

    However they could take texts one of two other ways. They could take a completely oppositional reading of the text to what was intended by the producers or compromise and take what is shown to them in context whilst integrating their own ideologies and stereotypes.

  1. An analysis of the Government's media strategies in informing teenagers of drugs

    They do not tell you what drug each of the pictures represent, making you want to know what each of them represents so you read the booklet. They have used modern methods of attracting teenagers to the booklet. The phrase 'The Score' is old slang which means to get drugs

  2. Year 10 English Coursework - Media

    "Who is your favourite member of the royal family?" The poll makes the readers feel more apart of the story even if they didn't take part in the poll. It says in the poll "Three quarters of Britons thinks..." This may lead you to believe that many people have taken

  1. Newspaper Review - Wild Swan Dies of Bird Flu in UK

    Pictures intended to reinforce the incompetence of DEFRA and the implication of danger by the police guard. Unlike the Sun's small front page article, the Daily Telegraph on 7 April has nearly half of its front page given over to a striking picture of Scotland with the large bold

  2. Successful reading may be achieved by balancing approaches: bottom-up and top-down.

    Adults however, might find drills both boring and too basic. (http://www.halcyon.org/wholelan.html [4.11.99]). Both top-down and bottom-up approaches claim that their technique is the valued one to good reading. Whole language supporters are against direct, systematic instructions, in their opinion such a technique inhibits invention, creativity and discovery which as a result attacks the reader's natural development of his/her reading skills.

  1. 'The Children's Society' - Media study.

    This also continues to induce sympathy towards her and a growing feeling of sorrow. The third article has a rather similar theme as the headline in the first: " 'Now that Richard's 16 they let him stay out at night' " This headline - as is the first - uses equivocation.

  2. Newspapers were the first form of media text.

    From the total wreckage of the car we can tell that someone has probably died and, however much a tragedy it is, a small part of us wants to find out the exact grisly details of the incident. For example, when driving past a car crash scene people instinctively slow down.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work