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Analyze how structural and linguistic devices are used to target specific audiences in Printed media texts such holiday brochures.

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Introduction

Kelly Nicholas Year 10 Analyze how structural and linguistic devices are used to target specific audiences in Printed media texts such holiday brochures. This essay will explore the way in which structural and linguistic devices target specific audiences by analyzing three different holiday brochures: 'Club 18- 30', 'Super Family' and 'Forever Young', each of these brochures has its own specific target audience with each type of audience reacting to a particular layout and style of writing. For example, older audiences would often be more convinced by a formal sounding text which shares facts, whilst younger audiences would be more interested in an informal, chatty text with lots of appealing images. Some of the main characteristics of each brochure include its layout with each brochure applying different presentational devices. Also the structure and style of language used in the brochures is employed differently. These brochures are trying to both inform and persuade their readers to holidays in Majorca by using these techniques. The holiday brochure 'Club 18-30' has a very different layout to the other two brochures. The heading is in bold and is printed in lower case letters. ...read more.

Middle

'Club18-30', also includes a logo. This reminds people they are a well established and trusted company, so it can be expected that they are likely to know exactly what people between 18 and 30 want on holiday. Some of the subheadings of this brochure are also given as questions, summarizing what the paragraph is basically about, so that anyone can easily pick up and skim it for appealing details. The language used in 'Club 18-30', is far more informal; applying contemporary words which young people are familiar with such as 'gorgeous', 'fancy' and 'tons'. This is a more informal tone which appeals to readers because it sounds friendly and chatty. For example the sentence 'You'll need a fair bit of wedge' is suggesting people need to bring a lot of money with them in order to have an even better time. Abbreviations have also been used; Med instead of Mediterranean which again makes the brochure easier to read and using the '@' sign instead of 'at'. In contrast 'Superfamily' and 'Forever Young' have used more formal language ;this appeals to an older, and perhaps more intellectual audience, which will be looking for sensible Travel Agents as many will have their children in mind when searching for a holiday. ...read more.

Conclusion

'Club 18-30' in particular, appeals to younger adults, the title itself suggests by going on holiday with this company you are looking to go out and party and most importantly by going on holiday with them you will become part of a 'club'. This is shown to great effect by the persuasive pictures and text they have used. Although 'Forever Young' is also targeting young adults, it is not trying to win over an audience who just want to party. Instead it is targeting people who are interested in culture and the country itself, for example students which are taking a gap year or older adults who want to feel that they too can be 'Forever Young'. This impression is given through images which depict an enjoyable and relaxing atmosphere. On the other hand 'Superfamily' is clearly targeting families, again this is shown immediately in the title, in particular the language is more informative in order to make a parent trust the brochures image that a great holiday can be had for all the family, in a stress free environment. Although all three brochures are appealing to different audiences, they are essentially the same because they use persuasive language and images which look and sound fun and exciting, in order to get different types of people to go on holiday with them. ...read more.

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