Analyze how structural and linguistic devices are used to target specific audiences in Printed media texts such holiday brochures.

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Kelly Nicholas Year 10

Analyze how structural and linguistic devices are used to target specific audiences in Printed media texts such holiday brochures.

This essay will explore the way in which structural and linguistic devices target specific audiences by analyzing three different holiday brochures: ‘Club 18- 30’, ‘Super Family’ and ‘Forever Young’, each of these brochures has its own specific target audience with each type of audience reacting  to a particular layout and style of writing. For example, older audiences would often be more convinced by a formal sounding text which shares facts, whilst younger audiences would be more interested in an informal, chatty text with lots of appealing images.  Some of the main characteristics of each brochure include its layout with each brochure applying different presentational devices.  Also the structure and style of language used in the brochures is employed differently.

These brochures are trying to both inform and persuade their readers to holidays in Majorca by using these techniques. The holiday brochure ‘Club 18-30’ has a very different layout to the other two brochures. The heading is in bold and is printed in lower case letters. This makes the brochure look ‘funky’, which appeals to younger readers.  In comparison the heading of ‘Forever Young’ is in plain font and looks relatively basic and straight forward. This simplistic layout is presented to attract a young, modern audience.

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On the other hand the brochure ‘Super Family’ places its heading down the side of the page which is quite unusual and exciting to look at. It is presented in a white font with a

black background. Setting it out in this way makes it stand out, immediately encouraging its target audience to pick it up and read it.

The heading of each of the brochures also gives information about where this holiday is to.  ‘Club18-30’ gives less information about the holiday compared to the other two, which is perhaps why they have used a larger ...

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