www.apple.com/uk/itunes/ads/partyanimated/
Media Assignment
Apple Ipod Advertisement Evaluation
How many people worldwide love to listen to their own elegant style of music? Well with the new Apple Ipod you have the power to listen to your flavour of tunes that gets your blood flowing or just brings back your fondest memories. Absolutely no one could turn down an opportunity to liven up a bad day with a fantastic song.
The Apple Ipod is "probably the best" technology the music industry could grant you.
One of the best ways to show people how the product will help you is by advertising on the television because it shows people exactly what the product will do for you and how it will make you a better person. As I found the commercial on the Internet I do not know when the commercial was first aired. But as the target audiences is mainly twelve year olds and all those above (12+) this keeps is short, the duration of the advert is thirty seconds with twenty clips. With a slide only being a couple of seconds long there is a large quantity to take in on the visual imagery of this advertisement.
Basically the main sequences are Silhouettes dancing along to the song Flathead by Fratellis. Apple has picked the song Flathead because it makes you click your fingers, so it is powerful and makes you attracted to the screen because of the catchy song. The Song plays throughout the whole commercial without any voice-overs. The song produces energy a qualities important to the sequence through their teenaged years.
When the commercial starts the image is a pink male Silhouetted body holding an Ipod stood in the centre of the screen; behind him is a blue background with thin pink and green lines passing behind his body, he is shaking his body to the beat of the music and clapping, his Ipod against his waist. You can distinguish the Ipod because it is the only white object on the screen; the bright colours make the audiences automatically drawn to the television screen. It would appeal to both genders because it shows the male is not troubled of any feminine signals he may be receiving by the audience due to the colours; he is obviously comfortable to express his sexuality with the way the colours are expressed.
Media Assignment
Apple Ipod Advertisement Evaluation
How many people worldwide love to listen to their own elegant style of music? Well with the new Apple Ipod you have the power to listen to your flavour of tunes that gets your blood flowing or just brings back your fondest memories. Absolutely no one could turn down an opportunity to liven up a bad day with a fantastic song.
The Apple Ipod is "probably the best" technology the music industry could grant you.
One of the best ways to show people how the product will help you is by advertising on the television because it shows people exactly what the product will do for you and how it will make you a better person. As I found the commercial on the Internet I do not know when the commercial was first aired. But as the target audiences is mainly twelve year olds and all those above (12+) this keeps is short, the duration of the advert is thirty seconds with twenty clips. With a slide only being a couple of seconds long there is a large quantity to take in on the visual imagery of this advertisement.
Basically the main sequences are Silhouettes dancing along to the song Flathead by Fratellis. Apple has picked the song Flathead because it makes you click your fingers, so it is powerful and makes you attracted to the screen because of the catchy song. The Song plays throughout the whole commercial without any voice-overs. The song produces energy a qualities important to the sequence through their teenaged years.
When the commercial starts the image is a pink male Silhouetted body holding an Ipod stood in the centre of the screen; behind him is a blue background with thin pink and green lines passing behind his body, he is shaking his body to the beat of the music and clapping, his Ipod against his waist. You can distinguish the Ipod because it is the only white object on the screen; the bright colours make the audiences automatically drawn to the television screen. It would appeal to both genders because it shows the male is not troubled of any feminine signals he may be receiving by the audience due to the colours; he is obviously comfortable to express his sexuality with the way the colours are expressed.