Army: Be The Best

POSTER 1:   poster one shows a picture taken from someone inside the back of an army truck. They are looking out at poor children, holding empty bowls held up to the back of the truck. The children are black, wearing rags for clothes so this would suggest that they are in a poor country such as Sierra Leone or Mozambique. Like all of the posters the army slogan is on the bottom of the poster with the union jack and a phone number next to it. The poster also may try to be putting across the point of view that you are the one sitting in the back of the truck looking out and that you should try and help. The play on words says that if you are into body building and you are seventeen years old then this could be the job for you. You may be transporting heavy sacks of rice or carrying things round.

POSTER 2:   Poster two shows a picture of a black person carrying a sack of rice on their head. The person looking at this is inside a tent. In the background there are more people carrying sacks of rice and there are many sacks stacked up. The poster suggests that again you are in a poor country such as Mozambique or South Africa. It says “seventeen year olds needed to work in fast food chain”. This may suggest that you will work transporting foods or getting rice and putting it in sacks. The play on words suggests that if you like working in fast food chains then you can join the army in that area. Many seventeen year olds will probably work in fast food restaurants now and may want a new challenge in life.

POSTER 3:  Poster three shows somebody under a camouflage piece of netting looking at a young girl who is probably Asian. Again she is wearing a ragged dress and looks distressed as she stands on her own on rough ground in an open space. It says “17 year old body piercers required” and again has the slogan with a British flag and a telephone number next to it. The poster suggests that she is in an under developed country and need some people who are willing to give injections to the children to protect them from not just everyday viruses but also life threatening diseases. The arm need people to do this so body piercers would be a good idea as they have experience in that kind of proffesion.

POSTER 4:  Poster four shows someone in a car, again that person is meant to be you, going under a dark bridge towards a large car. The poster has the union Jack and a telephone number at the bottom like the others and the wording in the center of the poster says, “17 year olds needed to help stop road rage”. After studying this poster I realised that the road rage that they are talking about is different to what we have here in Great Britain. On the poster the road rage is rioting on the streets. The poster may be attracting people who have experienced fighting before or could maybe interest young Males that are interested in joining the police. This could be another possibility for them.

After looking and studying the four posters you realise the different tasks and jobs the army has to offer. The missions maybe somewhat harrowing and challenging but young youths enjoy facing new tasks and the excitement that the army has to offer may persuade them to join. The four posters seemed to be in very poor countries, three of them possibly African and the other somewhere such as Bosnia or Poland.  I feel they were attracting that age group as they are young which means they will probably have better fitness than someone older and also as they may be leaving school and looking for a career. I feel the posters were appealing and will have been a big success. I also notice that poster one began by saying “wanted” where as the others began with “17 year old” and then followed with needed or required. This occurred to me that the campaign for people into body building, to help with the transportation of food were more urgently required. I have enjoyed studying the posters and have learnt a lot from them.