• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Assessment of Advertisement

Extracts from this document...

Introduction

Assessment on Advertisement I am going to write about advertisements. In order to understand positive and negative points about this subject, it is best to first to look at the various forms of advertising that exist. The many forms of advertising include TV, Radio, posters, and leaflets. All this gives us valuable information about certain products. Advertisements are all around us everyday, although we are not always aware of them. We see adverts on huge posters, in the middle of our favourite television programmes, hear them on the radio and flick through them in our magazines; but what exactly are they? Adverts, are 'messages' paid for by those who send them to inform or influence the people who receive them. "Advertising first appeared 300 years ago in 17th century the adverts were on newspapers".-(The Times- 10 November 00). Another form of advertising includes market research. This is when researchers look at a brand and examine it. They set out an investigation to see what type of people will buy it, (age groups, lifestyle, and possibly people's hobbies). ...read more.

Middle

They will collect it in the form of V.A.T and if the profit increases more than the limit, the Inland Revenue will collect money in the form of Income Tax. This is also beneficial to the council in the form of rates. Advertising provides employment for thousands of people. It also causes repetition between brands, so that the prices of products will reduce. When more and more people are buying the products, at a convenient price, this will also raise peoples standard of living. This finally gives shoppers a chance to decide which brand of products will suit them the best, at a suitable price. One closing positive aspect would relate to the Broadcasting Industry. Adverts for different items increase the amount of money coming into the Television business. This is because every advert broadcast on TV, brings in a large sum of money. As a result the television Industry has a chance to improve the quality of programmes that we are watching. ...read more.

Conclusion

So most teenagers buy the brand that all the other teenagers are wearing to be accepted and to fit into the group. Even though they could buy the similar item, at a lower price. This puts pressure on parents, to buy the clothes and shoes, from an expensive brand. Peer group pressure and this has a big impact, in what the parents buy for their child. The children do as much as they can to manipulate or convince their parents into buying their things. Having studied this topic in its many form, TV's, radios, and magazines, I have learnt that there are equal points of good and bad. Advertising is useful for letting people know about charities, or organisations helping the environment. Sometimes it is good to have adverts just as long as they do not have negative effects on children, and are informative. However in my opinion, due to the issues already discussed, I believe advertisement are bad and cause many problems, Finally another reason I mainly dislike TV adverts is because they spoil and interrupt television programmes. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Analysing TV Advertising - The Guinness surfers advertisement and the Levis Odyssey Advertisement, directed ...

    Glazer's target market is similar aged men who probably all have a job and a family and are held down by a lot of responsibilities. This advertisement appeals to their aspirations, and allows them a moment of irrationality to imagine themselves, like the surfer, able to seize dreams and live

  2. Advertising Management and Practice.

    It is countervailing pressures from competitors that shorten the duration of the effect from often powerful short-term advertising stimuli. There is a tendency for short-term effects to cancel out. This is essentially what leads to inertia in markets: Ehrenbergian stability.

  1. Nike sprints ahead of the competition?

    In addition, the audience was presented with workshop 'souvenirs', notebooks with pictures and 'biographies' of the character types where they could take notes during the presentation. The work groups were then reconvened to summarise learning. The effect was immediate: with the bar as a cue, business managers were able to

  2. Analysis of the Guinness TV Advertisement Tipping Point

    of the advert gives the idea of shows the Guinness can provide the reward and prize of the community's efforts. Also the simplicity of the objects uses shows the community is not well off and does not have a lot, yet is still willing to give up some of what

  1. Charity Adverts Evaluation

    Also the background of the child in the picture shows how uncomfortable it is to live in that sort of environment, and again is addressing the reader with guilt. Perhaps the child got "caught in the crossfire" and became a victim of violence themselves, either being accidentally pushed or hit

  2. The Hoboken Happenings television show and its accompanying Internet web site.

    The growing population of Cable TV presents exciting opportunities for Hoboken Happenings. The total viewer market of WBMX is 3.8 million. Hoboken Happenings has the potential to expand well beyond Hoboken. WMBC-TV is also available on satellite systems DirecTV and Dish Network providing even greater exposure.

  1. Compare and Contrast the Oxfam 'Cut Conflict' Advertisement and the CCF Advertisement.

    It also has a dramatic effect on the reader. It puts the readers present or future children in that position, that makes the question shocking and also sorrow for the children whose lives are being put in that position. This question also includes emotive language. There is use of facts in the CCF advert such as, 'Yet just �15

  2. Promoting Business Activities. For this assignment I am going to use a small business ...

    Types which would apply to Mucklow and Hardy: * Regional Newspaper, * Radio, * Magazines, * Posters, * The Internet. All of the above are all legitimate and affordable ways that promotional advertising is available. The main three that would be used by a small business would be: * Regional Newspaper, * Radio, * Posters, * The Internet.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work