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Assessment of Advertisement

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Introduction

Assessment on Advertisement I am going to write about advertisements. In order to understand positive and negative points about this subject, it is best to first to look at the various forms of advertising that exist. The many forms of advertising include TV, Radio, posters, and leaflets. All this gives us valuable information about certain products. Advertisements are all around us everyday, although we are not always aware of them. We see adverts on huge posters, in the middle of our favourite television programmes, hear them on the radio and flick through them in our magazines; but what exactly are they? Adverts, are 'messages' paid for by those who send them to inform or influence the people who receive them. "Advertising first appeared 300 years ago in 17th century the adverts were on newspapers".-(The Times- 10 November 00). Another form of advertising includes market research. This is when researchers look at a brand and examine it. They set out an investigation to see what type of people will buy it, (age groups, lifestyle, and possibly people's hobbies). ...read more.

Middle

They will collect it in the form of V.A.T and if the profit increases more than the limit, the Inland Revenue will collect money in the form of Income Tax. This is also beneficial to the council in the form of rates. Advertising provides employment for thousands of people. It also causes repetition between brands, so that the prices of products will reduce. When more and more people are buying the products, at a convenient price, this will also raise peoples standard of living. This finally gives shoppers a chance to decide which brand of products will suit them the best, at a suitable price. One closing positive aspect would relate to the Broadcasting Industry. Adverts for different items increase the amount of money coming into the Television business. This is because every advert broadcast on TV, brings in a large sum of money. As a result the television Industry has a chance to improve the quality of programmes that we are watching. ...read more.

Conclusion

So most teenagers buy the brand that all the other teenagers are wearing to be accepted and to fit into the group. Even though they could buy the similar item, at a lower price. This puts pressure on parents, to buy the clothes and shoes, from an expensive brand. Peer group pressure and this has a big impact, in what the parents buy for their child. The children do as much as they can to manipulate or convince their parents into buying their things. Having studied this topic in its many form, TV's, radios, and magazines, I have learnt that there are equal points of good and bad. Advertising is useful for letting people know about charities, or organisations helping the environment. Sometimes it is good to have adverts just as long as they do not have negative effects on children, and are informative. However in my opinion, due to the issues already discussed, I believe advertisement are bad and cause many problems, Finally another reason I mainly dislike TV adverts is because they spoil and interrupt television programmes. ...read more.

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