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Barbie My scene - advertising campaign - english oral.

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Introduction

m y s c e n e Year 11 Tee English Oral Assessment advertising campaign One of the most powerful ways to influence society is through the medium of television advertising. A great majority of advertisements seek to encourage the target audience to buy a particular product or service. Advertisers develop a campaign that is promoted through a series of advertisements. Mattel's hot new lifestyle brand 'My Scene by Limited Too' has been designed to attract a target audience for tweens girls aged between 7 and 12 My Scene appeals to this target audience to invite them to experience fun, fashion and friendship inspiring them to imagine and dream. ...read more.

Middle

Now continuing in the year 2003 Barbie has taken a whole new look and invited the tween girl to join her with her new friends. Each commercial runs a maximum of 30 seconds. Its urban settings and more realistic story lines, which are focused on shopping, dating, music and fashion - think of it as "Sex and the City" without the sex or the Cosmopolitans, and Barbie as Carrie Bradshaw - My Scene appeals to this tween market of girls by the narration of each advertisement enhanced by the song lyrics and its funky beat; it tells the story of Barbie and her friends and their non-stop celebration of being a teen girl concluding each song with "It's my scene, it's my scene ..." ...read more.

Conclusion

The vibrant colours of blues, greens, yellows, oranges, reds and purples completes the rainbow connoting a new beginning for Barbie, love what every girl dreams of and a inspiring fantasy of friendship every girl can have with Barbie. Mattel's hot new lifestyle brand My Scene is successful attracting the consumer's attention with animation bringing the familiar character Barbie to life, sustaining the tween girl's interest through narration of Barbie's hot new city-lifestyle, desiring to purchase Barbie to experience the transition of childhood and adulthood living a fun, outgoing city lifestyle with Barbie and urging girls to go and purchase her by the catchy jingle "It's myscene, its myscene..." That stays in your head for hours until you reach the store with mum and see she only costs $29.99!! ...read more.

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