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Benefits of an Online Business Presence

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Unit 8 - Business Online Task 2 - Benefits of an Online Business Presence In this task I am going to explain the developments in internet technology, describe the benefits of an online presence and give examples of businesses that enjoy these benefits and finally explain the advantages of to businesses of having an online presence rather than having a purely offline presence. Broadband and other developments Nowadays, broadband connections enable data to be transferred much faster than narrowband. The connection does not tie up a normal phone line. The user can choose get online by an ADSL connection, a cable line, wireless or via satellite dish. Also the internet is low cost and is increasing in speed which benefits the commerce online. The new portable devices such as PDA offer the user easy internet access at any time. 80% of the UK can get broadband by ADSL and cable. Most of people use internet every day which enables a great share of data. Secure payments The increase of security enables the use of credit/debit card facilities. But the newspapers and magazine headlines about fraud and hackers quite obviously put people off. ...read more.


It is quicker and easier to compare competitor activities online than by visiting their stores or obtaining information offline. Also the internet enables businesses to check new competitors and their market share. Businesses operating online have opportunity to keep up with customers. Businesses can check competitor's status and then they can improve the product or service offered, speed of the delivery or the design of the website. The internet has made the life much easier. Achieving a responsive integrated supply chain A supply chain contains every single business that is involved in the eventual supply of a product or service. But there are problems associated with the supply chain. If the chain is long the price to the customer may be high and the chain is usually slow to respond to a rapid change. To combat these problems businesses tried to change the supply chain to shorten it, this is done by cutting out or by passing as many intermediaries, and to integrate it, to speed the things by changing the information in one stage to another. An example of business that has a simple and short supply chain is Dell. Dell manufactures computers and sells them online directly to the buyers. ...read more.


They enable anyone without a pc, or away from home, to access the internet easily. Also the pocked Pc's and the portable computers, laptops, enable the access to internet at any time. Advantages of to businesses of having an online presence rather than having a purely offline presence Tesco are ale to sell a lot more groceries as they have both their stores and the home delivery service than Primark which only sells its product to customers who came into their stores. Tesco website would operate globally as well as locally for relatively little extra cost. Tesco can get a wide range of customers because they can buy online at any time. People don't need to worry to go for shopping. Only by one "click" people can shop online. Also disabled people would prefer to shop online. Primark website only offers the information about the products and where to find retail outlets. In my point of view an online presence has more advantages than a purely offline presence. An online presence can get more customers selling online than an offline presence. The customers are very important for a business because without them a business can close. In conclusion, I mentioned the benefits of an online presence and the advantages of an online presence rather than a purely offline presence. ?? ?? ?? ?? BTEC First in Business Unit 8: Business Online 1/5 ...read more.

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*** This is a sound analysis of the benefits of an online presence. However, it needs some more detailed case studies included. There are some examples of businesses with an online presence but it would be better to track how a business has grown in terms of profit, in a given time period, after the introduction of a website.

Marked by teacher Cath Rowe 05/09/2013

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