• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Bombardier, English premium beer Advertisement

Extracts from this document...

Introduction

Bombardier, English premium beer Advertisement Advertising nowadays is omnipresent. You can't drive to your neighborhood shops without seeing a colossal prevailing billboard advertising somebody's merchandise. I open up my Favourite publication to see an occasionally attention-grabbing advertisement on every other page. I listen to the radio in my coup� where advertisements can be heard more regularly than the music you want to hear. Advertisement is everywhere and you cannot help noticing the majority of it. There are many ways people can promote and publicize at the present time. You can advertise on television, the radio, in a magazine or even on the internet. Advertising has taken over our society today. To advertise is to draw attention to or describe favourably goods or services in order to sell your product or services. Millions of people and companies advertise every year so it must be a beneficial investment for their business. Advertising is a dog eat dog industry. Everybody wants their product to be sold over their competitive rivals products, and advertising is a great way to promote and criticize. ...read more.

Middle

The advertisement that I am going to explore throughout this essay is advertising a premium bitter called Bombardier. The advert is very simplistic but sophisticated at the same time. A beautiful looking pint of bitter is the focal point of the advertisement. This pint is almost looks almost 3d and is beautifully clear. It almost makes you want to seize the bitter from on the page and drink it there and then. The pint has a festive piece of holly resting on top of the thirst quenching froth. The advert has the words "God rest ye merry Englishmen" in the bottom right hand corner. The Pint glass has Bombardier and English Premium Bitter wrote on it. The pint is resting on a pure white background which helps it become the prominent figure on the advert. I would say this advertisement is aimed at a middle aged man as bitter is usually a mans drink. The fact that the bitter is English also attracts the males, as many middle aged males are very patriotic. ...read more.

Conclusion

Contrasting colours are used to make the writing on the advertisement stand out. On the beer glass, the bright white writing is placed upon dark blue and red backgrounds. This helps the writing to stand out and be very noticeable. The White background of the advertisement helps to nourish the beautiful enticing colour of the clear appealing bitter stand out immensely. It makes it look like you can almost reach out and grab the beer from on the page. The advertisement will attract many people as it is very festive and it was released just before Christmas, when everyone is in the festive spirit. It will also entice a very patriotic English male audience. But the advertisement will not be received well by foreign people as the advertisement is too biased towards Englishmen. The advertisement will also not attract people from different religions as not everybody celebrates Christmas. Overall it is a simple but effective advertisement. The world of advertising will dominate for years to come especially on the internet where more people are starting to shop. Many different ways of advertising are now beginning to develop and so the industry will go from strength to strength. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Decode the representational symbols in an advertisement which is selling alcohol.

    This helps to attract the viewer. The colours used in advertisement 2 are bright and bold. The red background attracts the viewer and also helps the advert to stand out. The colours in advertisement 3 are used to make the image stand out.

  2. Compare and Contrast the Oxfam 'Cut Conflict' Advertisement and the CCF Advertisement.

    Advertisements use emotive language in order to persuade the reader to help their cause. In the Oxfam advertisement the headline, 'Look me in the eye and tell me that arms controls are tough enough'. It tells us that arms controls are tough enough when in fact they are not tough enough.

  1. Analysing TV Advertising - The Guinness surfers advertisement and the Levis Odyssey Advertisement, directed ...

    They do not run in a particularly proper manner, as you would expect somebody sprinting in the Olympics - but the way they run is desperate, their limbs are flailing everywhere and you can tell by their facial expressions that they are driving every ounce of effort in their bodies into getting to their desired destination, as quickly as possible.

  2. Marketing Media and Audience Feedback

    uses this information to locate a greater number of locations for distribution. On the other hand, the newspaper is distributed equally throughout the United Kingdom and Republic of Ireland as it is difficult to discriminate a particular area in terms of sales.

  1. The Hoboken Happenings television show and its accompanying Internet web site.

    Both the cable television show and the web site provide an insightful, concise and thorough expose of Hoboken and the local business. A second major key to our success is our relationship with our sponsors in terms of quality and price.

  2. Summary of the English Text

    Today it is a world-wide life style factory and - to many - a provocation. The result is one of Italy's most rapidly growing companies that provide especially the youth, but also small children and the slightly older generation, with clothes.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work