• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Boots: Functional Areas.

Extracts from this document...

Introduction

Boots: Functional Areas Boots plc has lots of different departments. These departments include a place to manage accounts, a place to order the raw materials and a place to manufacture the products. Other departments in the business could be marketing, research and development and Admin and ICT. If the business were a sole trader, the person who owns the business would have to complete everything in all of the departments. If one person had to do all of the jobs then it would be a problem because it would be hard work and the business owner would have no time to do other things such as enjoying the profit that he makes from his business. In very large businesses like Boots, specialists are employed to concentrate on different areas. A specialist is a person who is trained to one particular area. Having specialists help make the business to work better because it provides better customer services. Each specialist belongs to a specific department. In business studies, we call these departments' functions. Marketing In summary, the role of the Marketing Department is to make sure that the business sells the right type of products that a wide range of people will buy. ...read more.

Middle

A cashflow statement looks at the inflow and outflow of the cash in business and highlights any problems that might exist or could possibly arise in the future. A cashflow is a more regular occurrence than profit and loss and the balance sheet. This is Boots Profit and Loss Account which can be found from their website - www.bootsplc.com This is Boots' balance sheet that can also be found on their website - www.boots-plc.com Boots Plc have to employ an Auditor to check their accounts because he is professionally qualified to make sure that their accounts are all in order, that they are hitting their targets, they have got more money coming in than is going out and that the accounts are generally in a good state. Boots launched two new TENS (Transcutaneous Electrical Nerve Simulation) Pain Relief machines in September 1998. The marketing support for these new products included a range of elements from the marketing mix including advertising, PR, and in-store activity. The products were advertised with an advertising campaign in women's monthly and weekly magazines. The products were introduced to journalists at a launch event and editorial coverage was gained form this launch. ...read more.

Conclusion

1. Research and Development - researching and developing the product. 2. Finance - found out the cost of the production and raw products. 3. HRM (Human Resource Management) - Hires staff to work at Boots Plc. 4. Marketing - putting out market research to see what price the customer is willing to pay and if the customers will actually buy the product. 5. Finance - checking their profits to see what they can afford to charge. 6. Marketing - putting the product in media such as magazines and posters. 7. Distribution - making sure that the product is put out onto the shop shelves. B3 The objectives of Boots are to cut their growing losses and develop a new business model. They have made progress towards these by cutting there operating losses and successfully trailing a new business model that that enables the company to expand internationally at a faster rate with less risk. The main goals of Boots PLC are to continue in making a large profit, continue to beat their competitors, expand their range of products and services and to recognise the needs of their customers The Marketing Department helps Boots to achieve these objectives by making sure that the products are at a high standard and that the public eye sees the advertisements. Amy Greetham 10x2 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Produce a marketing strategy for a product or service with a clear understanding of ...

    Having two people in the household, both the man and women working means that there is more income coming in which means that consumers will not have a problem with buying my product and will be able to afford it as they have enough income coming in.

  2. Has the Marketing of McDonalds products been successful?

    This again suggests that McDonald's has been successful in promoting its products as they are so well known and again points that the massive amount of advertising has helped to win over customers. Question 7 confirmed that McDonald's advertising is very widespread and 80% had seen advertising in all of the mass media.

  1. Analyse and explain how Nike manage their customer relationships.

    Nike has grown into a diverse and creative company, always looking to improve its market share, by producing the best sporting goods and innovating new products to give them the all important differential advantage over competitors like Reebok and Adidas.

  2. Marketing Promotional Strategy - A Mobile Phone Network for Marks and Spencer

    You will receive special offers unique to you and a Marks and Spencer charge card, free subscription to the Marks and Spencer magazine free text messaging. D- You will receive special offers unique to you and a Marks and Spencer charge card, free subscription to the Marks and Spencer magazine free text messaging.

  1. marketing communications for cider

    OUTDOORS (Billboards and posters) o Billboards will be placed at the prime locations during the month of July so that when campaign will be about to end, it will give the sense of recall in the ending stages. o Billboards will act as the reminder medium.

  2. Quantitative Methods Management Report SURREY & HAMPSHIRE RESTAURANT SECTOR

    ____________________ percent 8 How would you classify your type of restaurant? a. Fast Food b. Private Dinner/Lunch c. Business Dinner/Lunch 9 What is the seating capacity in the dining area of your restaurant? ____________________ seats 10 What form of ownership does your restaurant have? a. Sole Owner b. Partnership c.

  1. The principles of marketing.

    'Spots' are bunched into breaks which may contain just one advertisement, though this is rare, or several. Each of the programme companies charge different rates, or prices, for its spot time. It is not hard to see why. One company, Grampian Television, serves only about 2,023,000 homes, but the London

  2. An explanation of the impact that either e-commerce, information technology or information systems have ...

    It is a fact that nearly all organisations offer Internet access as a primary service." (Title: Marketing Unwrapped, Publisher: Ray Parry, Other Information: John Wiley & Sons LTD) It has been said that the explosion of Internet usage heralds the dawn of a new world of electronic commerce.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work