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Bright Spark Accounting Services

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Introduction

Bright Spark Accounting Services At Bright Spark Accounting Services we assist you to get the best out of your finances We are committed to supplying professional help to manage your personal and business finances, which we tailor to your individual needs as a client. You will receive more than a report on how your business is progressing, we attempt to identify opportunities to improve your profit and support you in maximising your growth. Services at Bright Spark Accounting Services I will be offering a fixed fee accountancy service for only �500 inc VAT per annum this means no hidden costs or extra charges will be incurred by the relative businesses. The service include helping with the following, Business Start-ups (USP), Annual & Quarterly Tax & VAT Accounts, Financial planning, pensions and investments, Leading accounting and book keeping services inc Payroll this will be available to Sole Traders, Partnerships, Limited (Ltd) & Public (Plc) Companies. Ansoff Matrix Bright Spark Accounting Service will be looking at the ansoff matrix for a strategy on how to develop my business in the market. As accounting services are already available in the town, my strategy will be based on Market Penetration theory. Existing products New products Existing markets Market penetration Product development New markets Market developments Diversification Marketing Penetration is a key objective that my organisation will have is to improve the levels of market penetration. ...read more.

Middle

making a loss. Secondary research objectives My secondary research objectives consist of: How much money does the population in our area spend? The circulation and viewing figures that correspond towards my project. Review market size and current competition to see if there is growth or decline within our sector. Research into how much money spent on accounting services annually by all types of businesses. To gather the information the sources I will consider using are as followed, * Statistics on Social trends, * Annual statistics book, * The Internet, * Business related textbooks The data is easy to access so I will look up the relevant data and use it appropriately to the task at hand. Over the Internet the easiest possible way to find out what I will be looking for, so by using search engines to find web pages on statistics. From this I will search for the relevant data, this should be simpler as I should be able to type in what I'm looking for and the data should come up. What will make advertising successful is another important factor I will need to look at. With using AIDA as a template, it applies to advertising that needs to generate a response. AIDA stands for ATTENTION, INTEREST, DESIRE, and ACTION. My advertising needs to get the Attention, its all about first impressions, whether the first impression is the advert that a potential customer reads in the paper or a visit to my website. ...read more.

Conclusion

The local paper is disrupted over the whole town and surrounding villages once a week on a Thursday, so my business will be viewed on regular basis. I felt that opening my services here with the appropriate advertising would attract sufficient interest to run a successful company. As I have set a fixed amount for my fees it should be easy to predict my income and work out how much I need to break even on the advertising costs. The break down of my advertising: Website �1500 + �50 per month for updates Newspaper advertising �200 per month 10000 Leaflets + Distributor �750 1000 Business Cards �125 I have assumed that I will not receive any income through customer during the first month as I will only just start to get noticed, but once the 'word' gets around about my company sales will expand and develop, and through the course of continually/repeated advertising in the paper I expect sales to continue to grow. Obviously I will measure my success on the amount of custom I receive, but all so I will provide a questionnaire for customers on how/why they have decided to come to my business for accounting services to see of any ways of improving my services. When I will be looking to recover my costs for advertising I will be able to cover my main outlay within the first month of business after the start of the advertising, however this does not include wages that I have set up to be taken into account. ...read more.

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