• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Business Report part 1

Extracts from this document...

Introduction

Introduction My name is Deizy and I am a marketing assistant the research and creative department at Westlon Agency. My agency has received a letter from Simi Courtland, phones for u ltd. My job role is to carry out research on behalf of the business called Simi Courtland, phones for u ltd as they want to open a new phone shop in the Paddington area. My client is Simi Courtland phones for u ltd. There is many similar phone shops in the area so I've been told to be careful. My job is to market research and to organise an effective marketing campaign to make the business successful. The role of the advertising agency is to produce advertisements for other firms and business organisation. ...read more.

Middle

'Investors would earn 10p share in the third quarter -1 higher than first thought'. The company makes more than one in three of all mobiles sold worldwide. A range of new model are coming out which will help support the loss. Weaknesses Nokia's network division has been the worst performer, with sales expected to fall five per cent because cash-strapped mobile operators couldn't buy new equipment. This affected the telecoms operators. The stock market was unimpressed. Opportunities Booming economy this will provide an opportunity to improve skills. Paddington basin development more people workers, schools, St Mary's hospital, and studios. The range of new models would help the profits come up. The group has kept up the sale by cutting costs, outsourcing some parts and introducing phones with built in cameras and colour screens. ...read more.

Conclusion

Moreover I would have to prepare a presentation showing market research and promotional ideas. I can already carry out effective market research by creating a questionnaire and using computers to present my results. I will need to find out the demand for the business, competition in the area and also I would have to find out consumers likes and dislikes. I would need to find out my target group and profitable features. The general public, the internet, my teacher and the text book will help me with this. I will need textbooks, internet to retrieve information. I will also need to create a questionnaire and use a computer to present & collate data I aim to complete this task by January 2004. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Viral Marketing

    The relevance of the campaign should be obvious; otherwise people remember just the campaign and not the brand for which it was done. 6. Utilizes existing communication networks Taking advantage of the existing, popular communication between people leads to rapidly multiplying its dispersion.

  2. Conducting market research to find out who the target market is for a business.

    Do you live in Penistone? Yes [ ] No [ ] 3. If no do you visit the town regularly? Yes [ ] No [ ] 4.

  1. The principles of marketing.

    money that was spent on it so therefore it is likely to be effective. I will put it in a drink magazine or a young teen magazine as a lot of teens buy a magazine and it is quite common that young teenagers drink more coke than the older generation of about 45.

  2. Gallo Rice: Business Case Analysis

    Mondo 5 1.2 1.5 n/a In 1991, Gallo was carried in stores accounting for 80% of Italian grocery sales, more than any other brand. The most significant competitor for Gallo was Flora, a French food conglomerate that marketed par-boiled rice exclusively.

  1. Media Marketing Plan

    Snowball sampling relies on referrals from initial subjects to generate additional subjects 8. Research Bodies There is the potential use of two research bodies in gaining feedback which needs to be discussed which is the Audit Bureau of Circulation. Please be aware that due to The Daily being a print

  2. advertsing agency

    They are responsible for co-coordinating and organizing the other agencies in the full service agency, and ensure that they reach their deadlines and know what is required. They get the brief from the clients and are responsible of ensuring that the other agencies do their work properly.

  1. As the Marketing Manager of this ice cream firm, CALMOR, I have written this ...

    that is publishing the Codes and Practices adhered to by advertising Agencies nationwide. The information obtained about the advertising rates that were relevant to the aspects of promotion to be used would be very reliable, as these rates are what are being charged for advertisements.

  2. You have been newly appointed as Promotions Manager to a company - Your task ...

    Since then, the move toward an IMC approach has been adopted by both large and small companies and is popular not only among organisations' marketing consumer products and services but business-to-business markets as well (Shimp, 2003). Definition(s) of IMC While there has been extensive debate and discussion amongst academics on

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work