• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Business Report part 1

Extracts from this document...

Introduction

Introduction My name is Deizy and I am a marketing assistant the research and creative department at Westlon Agency. My agency has received a letter from Simi Courtland, phones for u ltd. My job role is to carry out research on behalf of the business called Simi Courtland, phones for u ltd as they want to open a new phone shop in the Paddington area. My client is Simi Courtland phones for u ltd. There is many similar phone shops in the area so I've been told to be careful. My job is to market research and to organise an effective marketing campaign to make the business successful. The role of the advertising agency is to produce advertisements for other firms and business organisation. ...read more.

Middle

'Investors would earn 10p share in the third quarter -1 higher than first thought'. The company makes more than one in three of all mobiles sold worldwide. A range of new model are coming out which will help support the loss. Weaknesses Nokia's network division has been the worst performer, with sales expected to fall five per cent because cash-strapped mobile operators couldn't buy new equipment. This affected the telecoms operators. The stock market was unimpressed. Opportunities Booming economy this will provide an opportunity to improve skills. Paddington basin development more people workers, schools, St Mary's hospital, and studios. The range of new models would help the profits come up. The group has kept up the sale by cutting costs, outsourcing some parts and introducing phones with built in cameras and colour screens. ...read more.

Conclusion

Moreover I would have to prepare a presentation showing market research and promotional ideas. I can already carry out effective market research by creating a questionnaire and using computers to present my results. I will need to find out the demand for the business, competition in the area and also I would have to find out consumers likes and dislikes. I would need to find out my target group and profitable features. The general public, the internet, my teacher and the text book will help me with this. I will need textbooks, internet to retrieve information. I will also need to create a questionnaire and use a computer to present & collate data I aim to complete this task by January 2004. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Marketing Promotional Strategy - A Mobile Phone Network for Marks and Spencer

    Under ACORN the groups I am to target are al well off and able to afford such a service and would most likely make excellent customers at MARKS AND SPENCER. The B group people are all families who will often do family shops and will have money to spend and

  2. The principles of marketing.

    There is increasing demand for health and nutrition drinks etc. Coca-Cola will have to try and overcome this so that consumers don't stop drinking Coca-Cola and turn to healthy stuff. Consumers are worried about how fat they are so if they go on a diet, they will stop drinking Coca-Cola

  1. Nike sprints ahead of the competition?

    It was felt that one of the key successes of this programme was a policy of maintaining honesty at all stages of the programme. By being completely open about the objectives with participants, by sharing the hopes and expectations with them, the IGs were empowered to have a stake in the project.

  2. Marketing Promotional Strategy.

    Buying a mobile phone is quite a difficult and expensive choice especially when it includes other services. This would make it a high involvement purchase. High involvement purchases are usually when there are significant differences between brands. Such tasks are complex because the risk is high (significant financial commitment), and

  1. Create ing your own business - create a full plan on a business of ...

    for similar products and finally how much profit the company wishes to make. * Promotion- this is all about the methods used to drag the customer in from opposing businesses. The point of promotion is to bring a product or service to the attention of the public.

  2. Quantitative Methods Management Report SURREY & HAMPSHIRE RESTAURANT SECTOR

    In order to collect the data, it was decided that a self-completion postal questionnaire would be the most practical means of obtaining the desired information from restaurants in Surrey and Hampshire. By evaluating this data we aim to provide small businesses with the essential information that is needed to plan and operate a successful restaurant.

  1. Gallo Rice: Business Case Analysis

    Because rice is a staple in the Italian diet, 95% of milled rice is for direct food use vs. 60% in the U.S. The remaining 5% is used in the production of processed foods, such as cereals, package mixes and pet food.

  2. Hollywood chewing gum in Cyprus, why has its market share fallen.

    Operational definition of the above population is: 1. Who do we want to interview? People whom they use/buy chewing gum. 2. What will be approximately their age? We are interested in people that aged between 18 and 35 years old.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work