• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Business Report part 1

Extracts from this document...

Introduction

Introduction My name is Deizy and I am a marketing assistant the research and creative department at Westlon Agency. My agency has received a letter from Simi Courtland, phones for u ltd. My job role is to carry out research on behalf of the business called Simi Courtland, phones for u ltd as they want to open a new phone shop in the Paddington area. My client is Simi Courtland phones for u ltd. There is many similar phone shops in the area so I've been told to be careful. My job is to market research and to organise an effective marketing campaign to make the business successful. The role of the advertising agency is to produce advertisements for other firms and business organisation. ...read more.

Middle

'Investors would earn 10p share in the third quarter -1 higher than first thought'. The company makes more than one in three of all mobiles sold worldwide. A range of new model are coming out which will help support the loss. Weaknesses Nokia's network division has been the worst performer, with sales expected to fall five per cent because cash-strapped mobile operators couldn't buy new equipment. This affected the telecoms operators. The stock market was unimpressed. Opportunities Booming economy this will provide an opportunity to improve skills. Paddington basin development more people workers, schools, St Mary's hospital, and studios. The range of new models would help the profits come up. The group has kept up the sale by cutting costs, outsourcing some parts and introducing phones with built in cameras and colour screens. ...read more.

Conclusion

Moreover I would have to prepare a presentation showing market research and promotional ideas. I can already carry out effective market research by creating a questionnaire and using computers to present my results. I will need to find out the demand for the business, competition in the area and also I would have to find out consumers likes and dislikes. I would need to find out my target group and profitable features. The general public, the internet, my teacher and the text book will help me with this. I will need textbooks, internet to retrieve information. I will also need to create a questionnaire and use a computer to present & collate data I aim to complete this task by January 2004. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Advertisements section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Advertisements essays

  1. Viral Marketing

    The main contact points were Mr. Arvind Mathur (Zapak), Mr. Chaya Brian Carvalho (MD, bcwebwise), Ms Namrata Singh (Webchutney), Mr. Andy and Ms. Nikita Tambay (both from FCB Ulka). Discussion was mainly on the expenses involved, duration of campaign, impact measurement and extent of involvement of advertising agencies.

  2. Conducting market research to find out who the target market is for a business.

    I would highly appreciate it if you could find the time to fill this in a return as soon as possible. 1. What age group are you in? 10-20 [ ] 21-30 [ ] 31-40 [ ] 41 and above [ ] 2.

  1. The principles of marketing.

    money that was spent on it so therefore it is likely to be effective. I will put it in a drink magazine or a young teen magazine as a lot of teens buy a magazine and it is quite common that young teenagers drink more coke than the older generation of about 45.

  2. Gallo Rice: Business Case Analysis

    Mondo 5 1.2 1.5 n/a In 1991, Gallo was carried in stores accounting for 80% of Italian grocery sales, more than any other brand. The most significant competitor for Gallo was Flora, a French food conglomerate that marketed par-boiled rice exclusively.

  1. Marketing Promotional Strategy - A Mobile Phone Network for Marks and Spencer

    Then positioning and image will effect how the customer perceives the company, especially if they have had a past experience with the company named. I would market my service as the best quality. I cant claim to be the best in several fields as this could hurt its credibility as

  2. advertsing agency

    They are responsible for co-coordinating and organizing the other agencies in the full service agency, and ensure that they reach their deadlines and know what is required. They get the brief from the clients and are responsible of ensuring that the other agencies do their work properly.

  1. As the Marketing Manager of this ice cream firm, CALMOR, I have written this ...

    Information was obtained from the Advertising Association of UK Expenditure and costs to ascertain what these were. Also information from some of the relevant places of the media, that would be used to promote the product. Reliability of Research A1a The primary research that has been conducted is reliable in

  2. You have been newly appointed as Promotions Manager to a company - Your task ...

    Over the past five years the average number of patrons attending an AJC race meeting on Saturday has declined from approximately 12,000 to about 10,000. Attendance at a midweek AJC race meeting has fallen from approximately 4,000 to about 2,000 over the same period (www.ajc.org.au).

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work